Find your USP like Scotland, The Home of Golf
Paul Bush OBE, VisitScotland’s Director of Events, says identifying and maximising your USP is the key to placing events at the heart of your tourism strategy
Day: October 13, 2016
Paul Bush OBE, VisitScotland’s Director of Events, says identifying and maximising your USP is the key to placing events at the heart of your tourism strategy