Jennifer Arnold

An experienced?marketing and communications team leader, Jennifer has worked across health care, sports, and non-profit sectors.?As Associate Vice President of Marketing & Communications at the U.S. Soccer Foundation,?Jennifer oversees?the organization?s brand, communications and marketing strategies, digital strategy, media relations, thought leadership, graphic design, and video production.
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Jennifer led the creation and launch of the U.S. Soccer Foundation?s multi-channel communications campaign – It?s Everyone?s Game – designed to align with the Foundation?s 10-year growth goals and dramatically increase awareness of the Foundation and its key programs. In the campaign?s first three years, the Foundation?s work was featured in 800+ media stories reaching 1.6B readers, listeners, and viewers. During 2020, Jennifer led the Foundation?s rapid COVID-19 response plan and was a key contributor to the creation and distribution of new direct-to-consumer weekly series and adapted curricula. She was also critical in the launch of a partnership with Black Players for Change and Black Women?s Player Collective to provide access to safe places to play in Black communities.
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Previously, Jennifer led communications for Fight Crime: Invest in Kids, a law enforcement membership group that advocates for policies and strategies proven to cut crime and prepare young Americans for success. Jennifer also worked at GYMR Public Relations supporting a variety of nonprofit and foundation clients on issues including health care quality improvement, Alzheimer?s disease and healthful school foods.
Jennifer received a B.S. in Public Relations summa cum laude from the S.I. Newhouse School of Public Communications at Syracuse University.