Major events heading for greater heights, says IMG President
Demand for authentic live experiences will continue to drive growth across the global sports industry, according to IMG President Adam Kelly, as major events, host cities and human connection gain value in the age of AI
EOC plans to be “on top of” AI developments by Istanbul 2027
AI deployment is high on the agenda for the European Olympic Committees as it signs an MoU with Istanbul to host the 2027 Games and looks ahead to future editions