Tag: Business Events

  • Sports Bureau of Macao SAR Government returns as Gold Partner for SportAccord Convention 2017

    Sports Bureau of Macao SAR Government returns as Gold Partner for SportAccord Convention 2017

    [Source: SportAccord Convention] SportAccord Convention today announced the Sports Bureau of Macao SAR Government will be a Gold Partner again for this year’s 15th edition taking place from 2 – 7 April 2017 in the waterside city of Aarhus Convention Center in Denmark.
    Commenting on its Gold Partnership, Mr Pun Weng Kun, President of Sports Bureau of Macao SAR Government said, “We are honored to return again as one of the Gold Partners, as we look forward to enhancing Macau’s profile as an active sport city, making contributions to the positive growth and development in the global sport industry and being a significant part of the success of the SportAccord Convention.”
    The Sports Bureau of Macao SAR Government seeks to promote sport at all levels with athletes and citizens alike. It focuses on creating the necessary conditions for the development of sport and plays an active role between sports associations as well as encouraging citizens to lead a healthy lifestyle, promoting the positive message, “Let’s exercise for our health” as a good habit.
    Nis Hatt, Managing Director of SportAccord Convention said, “We are pleased to welcome Macau for their tenth anniversary year as a Gold Partner. Their strategy and objectives for enabling people to participate in sport from grassroots to elite levels, as well as hosting international sport events, makes Macau a key contender as an international sports destination.” Hatt went on to say, “With interest high for this year’s Convention, as well as Aarhus being on the radar of many organisations around the world as European Capital of Culture for 2017, we’ve seen a sharp rise in registrations to take advantage of this halo.”
    Held in a different city every year, the annual SportAccord Convention is a unique opportunity for key decision-makers from sport and industry to meet, network and strategically shape global, regional and national agendas. An exclusive 6-day event with 1500 delegates expected to attend in just under 6 weeks, organisations who want to take advantage of the world’s premier and most exclusive annual event and get involved in the business of sport, are registering as exhibitors or delegates daily at www.sportaccordconvention.com.
    The SportAccord Convention is also host to annual general meetings of governing bodies, will welcome a delegation from the International Olympic Committee, and its 3-day conference programme focused on ‘Innovation In Action’ promises to share cutting edge business ideas and fire the imagination of delegates.

  • #SAC2017 reveals additional sessions and speakers for “Innovation in Action” plenary conference including Tom Glick from Manchester City FC

    #SAC2017 reveals additional sessions and speakers for “Innovation in Action” plenary conference including Tom Glick from Manchester City FC

    LAUSANNE, Switzerland – SportAccord Convention today provided an update on the Plenary Conference programme ‘Innovation in Action’ including speakers, additional sessions, and partners. SportAccord Convention will be held from 2 – 7 April 2017 at the Scandinavian Center in Aarhus, Denmark, this year’s European Capital of Culture.
     
    With sport being the fastest growing sector in the entertainment industry, it also holds a unique place in the hearts and minds of supporters. Thanks to our Top Media Partner Dow Jones, Tom Glick, CCO of City Football Group will share his insights into how the club has opened the door to innovation, to build loyalty and grow support as well as commercial success, in a scene setter focused on ‘Innovation in the Business of Sport’.
     
    Commenting on the Group’s strategy, Tom Glick said, “At Manchester City and all our City Football Group clubs, we have a passion for innovation and for connecting with our fans everywhere in the world; whether in stadium or wherever they follow our clubs. Our fans are increasingly global, increasingly digital and increasingly mobile and we are delighted to be working with world-class partners who are helping us to find new ways to engage them.”
     
    Continuing the theme ‘Innovation in the Business of Sport’, a panel will consider the risks of moving too fast for fans, balanced against the dangers of getting caught up in the wake of other, faster moving clubs, sports, and competitions. The session will address how sponsor engagement, digital, data and in-stadium technology, enables sport disciplines to deliver even more to meet fan expectations and draw so much more in return.
     
    The Panel lineup includes:

    Ishveen Anand, Founder & CEO, OpenSponsorship
    David de Behr, Head of Sales, Major Events Division, Aggreko
    Tom Glick, CCO, City Football Group
    Fiona Green, Director & Co-Founder, Winners

     
    The Panel for the session focused on ‘Innovation – A permanent change revolution, or an opportunity to reset your sport?’ is now confirmed and will look at how sports are using innovative approaches within their specific disciplines to advance both the sport itself as well as expand who is able to participate.
     
    Panel members includes:

    Mark Barfield, Technical Manager, UCI
    Johannes Holzmüller Head of Football Technology Innovation Department, FIFA 
    Angela Ruggeiro, Co-Founder and Managing Director, Sports Innovation Lab and Chair of IOC Athletes’ Commission
    Chris Wells, Communication Manager, World Archery

     
    David Eades, Journalist and Anchor for BBC World will moderate the sessions. Further details of the Plenary Conference as well as the LawAccord programme can be found at www.sportaccordconvention.com.
     
    SportAccord Convention is the world’s premier and most exclusive annual event at the service of sport. It is focused on driving positive change internationally and dedicated to engaging and connecting; international sports federations, rights holders, organising committees, cities, press and media, businesses and other organisations involved in the development of sport. The Convention is host to annual general meetings of governing bodies as well as bid cities, and once again, will welcome a delegation from the International Olympic Committee.

  • UK government helps sports sector go for gold in exporting expertise

    UK government helps sports sector go for gold in exporting expertise

    On Thursday 16 March the UK’s sports industry is teaming up with the Department for International Trade (DIT) to take advantage of future global sporting events, taking the success and expertise of the London 2012 Games overseas.
    DIT’s annual Global Sports Projects Conference, in London, offers UK companies advice and shared insight into working overseas on sporting projects, and gives tips on best practice, potential pitfalls and the support available.
    The UK has long established a worldwide reputation for organising first-class sporting events across the country and overseas. These events have helped to boost economic growth and in 2015, the sport sector contributed £35 billion to the UK economy, increasing by 2.2 per cent since 2014.
    International Trade Minister Mark Garnier said: “From Wimbledon to the Grand National, the United Kingdom is renowned for its love of sport and we can use our first-class expertise to help deliver of some of the world’s most exciting major sporting events.
    “It’s an open goal for UK companies as there is a global demand for UK goods and services across the sporting world. My department is committed to helping businesses realise their exporting potential and we even want more companies to take full advantage of the opportunities that open up to them.”
    The UK has a major sports legacy and the London 2012 Olympic and Paralympic Games is widely recognised as one of the most successful Games in history. By 2020, it’s expected to have contributed between £28 billion and £41 billion to the UK economy.
    Since 2012 the UK has successfully staged more than 70 major sporting events including the Glasgow 2014 Commonwealth Games and World Track Championships in 2016. The UK also hosted the most economically successful Rugby World Cup ever in 2015.
    Last summer, DIT also directly helped over 40 companies secure business in excess of £150 million for Rio 2016. Looking ahead to future events, the UK has also secured the right to host over 20 Olympic and Paralympic events at European or World level, including 15 World and European Championships.
    The Global Sports Projects Conference takes place at Plexal on the Queen Elizabeth Olympic Park where more than 140 businesses are expected to attend to hear about their exporting opportunities.
    It’s a day of panel discussions, presentations and networking; with DIT offering specialist advice to helping UK companies export to their respective markets.
    Businesses will be given expert help to capitalise on export opportunities for major sporting events like the Japan 2019 Rugby World Cup and the Tokyo 2020 Olympic & Paralympic Games and the growing football sector in China and India.

  • Bangkok to host SportAccord Convention 2018

    Bangkok to host SportAccord Convention 2018

    Bangkok to host SportAccord Convention 2018
    [Source: SportAccord Convention] SportAccord Convention is delighted to confirm that the ultra-modern city of Bangkok, Thailand will be Host City for the next edition of the SportAccord Convention in 2018 where Muaythai is the national sport. Known as the land of smiles, thanks to the welcoming nature of the people, the Convention is looking forward to returning to South East Asia where there are plans to make the 16th edition of the SportAccord Convention a family event for delegates and their families.
    SportAccord Convention is the world’s premier and most exclusive annual event at the service of sport. It is focused on driving positive change internationally and dedicated to engaging and connecting; rights holders, organising committees, cities, press and media, businesses and other organisations involved in the development of sport.
    On becoming Host City to the next SportAccord Convention, H.E. Mrs. Kobkarn Wattanavrangkul, Minister of Tourism and Sports of Thailand said, “We are delighted and honoured to be hosting the next edition of the SportAccord Convention in Bangkok, Thailand. We believe our city will provide a wonderful experience for delegates and the sports world who will be able to experience the culture and warm hospitality of the Thai people.”   
    The city of Bangkok is served by many of the international airlines with most countries offering direct flights and is also the main hub for South East Asia. A dynamic city, Bangkok is a great city to explore with lots to offer in terms of culture, shopping, and delicious food, all at affordable prices.
    For those who are bringing their families, the Convention are planning a strong cultural programme. Families will also have an opportunity to further enjoy their stay in Thailand with vacation packages on offer. For those who would like to experience culture and arts outside the city, delegates can immerse themselves in the north of Thailand, a one hour flight away. For those who would prefer some sea and relaxation, a one-hour flight South will transport you to the stunning beaches and islands. A two-hour drive east or west of Bangkok and you are within easy-reach of the sand and sea.
    Commenting on the announcement of next year’s new Host City, Francesco Ricci Bitti, President of SportAccord Convention and ASOIF said:
    “It will be a pleasure to bring the 2018 SportAccord Convention to Bangkok, Thailand and I would like to thank the government of Thailand for supporting the Convention which will be the 16th edition.  I am sure it will embrace all the qualities and opportunities that city and country have to offer. I am confident our collaboration with Bangkok and the government of Thailand will provide an excellent platform for the international sport community to build on the excellent work achieved at past Conventions while more than meeting the needs of our Stakeholders and delegates.”

  • Belt and Road Forum showcases Beijing as driver of international trade

    Belt and Road Forum showcases Beijing as driver of international trade

    At a time when many western nations are grappling with protectionism and calling into question long established trading agreements, China has welcomed world leaders to its capital city to herald the dawn of a series of new trading relationships.
    The theme of the conference – the Belt and Road Initiative – positions China as the driver of economic development worldwide.
    “More than 2,000 years ago, our ancestors, driven by a desire for friendship, opened the overland and maritime Silk Roads and thus started a great era of exchanges among civilizations,” president Xi Jinping told delegates at the welcome banquet.
    “We gather here to renew the Silk Road spirit and discuss the Belt and Road development for international cooperation. This is both a continuation of our shared legacy and a right choice for the future.”
    Much like the Olympic Games – of which Beijing is the first city ever to be hosting both the Winter and Summer editions – political and economic summits are a means of putting the host nation at the centre of the geopolitical landscape.
    According to president Xi, China has now signed cooperation agreements with more than 68 countries and international organisations.
    State owned banks are to invest another $40bn to boost infrastructure, industrial capacity and financing along the new silk road, which now extends beyond Africa and Eastern Europe to South America.
    United Nations secretary-general Antonio Guterres told China Daily: “The Belt and Road Initiative has immense potential… It can promote effective access to markets and new opportunities… It is rooted in a shared vision for global development.”
    Contrast this with the UK’s imminent separation from 27 nations of the European Union, or US president Donald Trump’s protectionist rhetoric. As one Beijinger told me today: “Oh, you are from Britain, leaving the EU… this must be bad for business!”
    Business is certainly good in China. The reason for my visit was not actually to attend the Belt and Road Forum, but to speak with VIPs from the city about Host City Asia, which takes place in Beijing on 18 October 2017. The opportunities in this sector are as great for organisations from overseas as they are for China.
    The sun shone throughout the Belt and Road Forum. While Host City cannot guarantee blue skies, even in the city’s favourite “golden month” of October, one thing is for certain – the sports and entertainment sectors here are booming rapidly and China is loving sharing the limelight.
    Host City Asia takes place in Beijing on 18 October 2017. Beijing will host the second Belt and Road Forum for International Cooperation in 2019.

  • Official signing ceremony for #SAC2018 takes place with host city Bangkok in Thailand

    Official signing ceremony for #SAC2018 takes place with host city Bangkok in Thailand

    [Source: SportAccord Convention] SportAccord Convention is delighted to confirm the official signing ceremony took place today with Host City ‘Bangkok’ for the sixteenth edition of the Convention to be held from 15 – 20 April 2018.
    The signing event was carried out at the Sports Authority of Thailand (SAT) building with Nis Hatt, Managing Director of SportAccord Convention, H.E. General Tanasak Patimapragorn, Deputy Prime Minister of Thailand, and H.E. Mrs. Kobkarn Wattanavrangkul, the Minister of Tourism and Sports of Thailand.
    “Hosting the SportAccord Convention in Bangkok enables us to reach out to all the International Sport Federations and those organisations involved in the business of sport to share our sports tourism vision as well as enabling delegates to experience all that Thailand has to offer. The Tourism and Sports Ministry is a key driver in helping to promote Bangkok and Thailand as a sports dream destination and sports hub in Asean, and these are some of the reasons why the SportAccord Convention is an important event for us as the Host City.” said Mrs Kobkarn.
    With state-of-the-art venues and a city brimming with opportunities and cultural gems, Bangkok is host to many world-class events, and in 2016 served as the gateway for over 30 million tourists who visited Thailand.
    Commenting on Bangkok becoming the next Host City, Nis Hatt said, “SportAccord Convention is delighted for the Convention to come to Bangkok, Thailand, and our host should be commended for
    their dedication and passion in bringing the Convention here, which in turn will support both the Sports Authority of Thailand (SAT), and the Tourism Authority of Thailand (TAT) in their future development goals. Hatt went on to say:
    “We are already making good progress with preparations for next year’s Convention and I am confident we will be able to deliver a memorable event in Bangkok for our delegates.”
    The overarching theme for the sixteenth edition of the SportAccord Convention will focus on marketing and sponsorship with further details being revealed once registration opens in June. The Convention will also see new initiatives including a 3-day sports festival where all International Federations along with their National Federations will be invited to take part. In addition, the event is being promoted as a ‘family affair’, thus making Thailand the vacation destination for delegates and their families in 2018.
    Bangkok was announced as the next Host City during the spectacular SAC2017 Opening Ceremony in Aarhus, Denmark, this year’s European Capital of Culture.

  • Populous-designed Warner Stand opens at Lord’s Cricket Ground

    Populous-designed Warner Stand opens at Lord’s Cricket Ground

    Populous, the global architecture and design practice, has completed work on the redevelopment of the Warner Stand at Lord’s Cricket Ground in London – the UK’s largest cricket ground and host of matches in the upcoming 2017 Women’s Cricket World Cup and 2019 Men’s Cricket World Cup.
    Venue owner Marylebone Cricket Club (MCC)’s Assistant Secretary (Estates) Robert Ebdon said, “MCC is very proud of its history of commissioning individual stands and buildings at Lord’s, each with their own character. With their vision for the new Warner Stand, Populous has designed an architecturally distinctive and pioneering building which has enhanced the aesthetics of the ground while delivering world-class functionality.”
    The new stand replaces the original 1950s Warner Stand, which was considered unfit for purpose. What was once one of the worst stands in world Cricket is now leading the way.
    “It is a privilege for the practice to add to the wonderful heritage of the ‘Home of Cricket’,” said Philip Johnson, Populous Senior Principal and Project Lead.
    “The new Warner Stand has been designed to complement the existing campus of buildings at Lord’s, providing excellent views of the action, world-class match control facilities, a number of bars, and a new restaurant with fantastic views overlooking the ground. Lord’s has a special place in the hearts of cricketers and fans, and this new stand will help cement its position as the finest cricket ground in the world.”
    Located between the Grade II listed Pavilion and the Grand Stand, the new Warner Stand has been designed to deliver an enhanced spectator experience and a significant upgrade to facilities.
    Views and accessibility have been improved while the time taken to travel between the seats and amenities has been decreased.
    A new “futureproof” Match Control Suite exceeds ICC (International Cricket Council) and ECB (England and Wales Cricket Board) standards.
    The venue has 100 days on non-cricket events each year and income from these events will be boosted by revitalised hospitality facilities, including a restaurant, bars at all levels and catering outlets. The enlarged, 135-cover restaurant occupies features a glazed wall with impressive large sash windows along the side of the room facing the pitch, offering stunning views over Lord’s.
    The project team included consulting engineers Arup and contractor BAM Construct Ltd, who selected a white, translucent insulating tensile fabric membrane from Tayo for the roof over the restaurant – the first use in Europe of this aerogel-coated fabric.
    In addition to Tayo’s roof, other subcontracted elements included glazing from Fleetwood, in-situ concrete from GCL, precast concrete from Creagh of Northern Ireland, and staircases and glass balustrading from Structural Stairways.
    The fabric roof is supported by American White Oak beams that form a series of structural ‘ribs’, which cantilever over the seating tier, radiating from the corner of the Ground in a form reminiscent of a spreading palm leaf. Rainwater runs back to the rear where it is collected at basement level and stored to flush lavatories.
    In addition to rainwater recycling, a green roof over the rear part of the building and green walls on the garden facade, solar thermal and photovoltaic roof panels have been incorporated into the roof to generate hot water and electricity. Boreholes and ground source heat pumps are also an integral part of the energy system, making the heating and cooling system carbon neutral.
    Populous will continue to work with MCC developing its masterplan for the venue as a whole. According to MCC, the overall redevelopment plan is scheduled to continue through to 2029 and will cost a total £180-200m.
    The future development of the ground will further boost its ability to host non-cricket events, including a £42m new East Gate building including a multi-function hall scheduled for completion by 2024.

  • #SAC2018 to open with new CityAccord

    #SAC2018 to open with new CityAccord

    [Source: SportAccord Convention] SportAccord Convention, the biggest global gathering for the sporting community, is delighted to announce the unveiling of the new conference programme ‘CityAccord’, aimed at cities, regions, sponsors, international sport federations and organising committees, as well as industry. A unique opportunity for everyone with a stake in sport, CityAccord, formerly known as City Forum, will take encompassing themes way beyond the confines of sport and the field of play, and examine how cities are ‘Making Relationships a Priority’ – this year’s conference programme focus for CityAccord.
    Always a popular day for delegates, and with the 2024 Olympic bid cities in attendance at #SAC2017, speakers presented to a packed conference hall. #SAC2018 ‘CityAccord’ is set to take place on Tuesday, 17 April 2018 in Bangkok, Thailand.
    Commenting on the benefits for delegates of CityAccord within the SportAccord Convention programme, Nis Hatt, Managing Director said, “Everyone with a vested interest in sport attends SportAccord Convention. It provides the business community with a vital networking opportunity. The Convention in Aarhus, Denmark saw a big rise in attendance for the cities community with 135 cities and regions present. CityAccord provides delegates with the platform to share ideas, challenge the status quo, as well as discover the benefits of staging sports events.”
    Conference sessions will examine why establishing successful relationships from the outset is key to successful event hosting, and what it takes to build on-going relationships between events for grass roots sport and people within the community, sharing examples of local programmes that are successfully motivating people of all ages and abilities. Sessions will also focus on long-term partnerships between international sport federations and cities, where IFs support and rewards cities and regions who not only host major sporting events but also invest in legacy through developing community participation and related infrastructure.
    CityAccord will also look at novel ways cities and international federations have pooled technological resources as a result of changing behaviour and expectations of athletes, fans and sponsors. The session ‘Upside Down/Inside Out’ will explore unique ways cities are repurposing facilities post-event, enabling sports to find new audiences in non-traditional markets and locations.
    The interactive panel discussion will examine the bidding process and how it affects the City/IF relationship. It will address what key changes need to take place to ensure cities are not put in a position where they have to drop-out of a bidding race. Event Watch will look at the keys to a successful ‘City and Organising Committee relationship’ and the final session, City Update, will focus on successful strategies being implemented between IFs and host cities for upcoming events.
    CityAccord will be preceded by City-to-City. This event is for cities and regions only and will focus on two topics, each with short presentations, followed by discussion: (1) Creating an event that inspires children to participate in sport through dedicated local youth sports programmes (2) Don’t wait for your legacy, activate it before your event. The full #SAC2018 conference programme will include a ‘city focus’ within each conference stream.
    “The Smart Cities & Sport Network is thrilled to support the SportAccord Convention in developing inspiring and interactive topics for the City-to-City session and the CityAccord. We look forward to enhancing the relationships between cities from around the globe and the international sport world.” said Co-ordinator Melanie Duparc, Official Supporter of SportAccord Convention who helped to shape the upcoming CityAccord conference programme.
    Further information can be found on the webpage CityAccord. Watch highlights from last year’s successful #SAC2017 City Day including comments from Melanie Duparc of Smart Cities & Sport, Ben Avison of Host City, as well as the #SAC2017 Convention City Co-Host, Lars Lundov, CEO of Sport Event Denmark, and Damien de Bohun, General Manager of Major Events, Visit Victoria. Registration for #SAC2018 opens on Wednesday, 28 June 2017, revealing more news on the Plenary Conference as well as new delegate opportunities.

  • Registration opens for #SAC2018 in Bangkok

    Registration opens for #SAC2018 in Bangkok

    [Source: SportAccord Convention] SportAccord Convention confirms registration is open for the sixteenth edition of the Convention set to take place in Bangkok, Thailand from 15-20 April 2018. A city destination brimming with opportunities, #SAC2018 will be held at the five-star Centara Grand & Bangkok Convention Centre at CentralWorld, a world-class conference complex in the heart of the capital.
    The Official Signing Ceremony for #SAC2018 took place in the Host City Bangkok on 31 May 2017 and was attended by the Deputy Prime Minister of Thailand, and the Minister of Tourism and Sports for Thailand, with well over 100 people in attendance from government, media and other organisations. Nis Hatt, Managing Director of SportAccord Convention said:
    “SportAccord Convention is the biggest annual global gathering of the sporting community and is the only Convention worldwide with every International Federation present. Without doubt, the SportAccord Convention in Bangkok is going to present a myriad of opportunities for every organisation and delegate who attends. Hatt went on to say:
    “The business of sport has grown enormously since the last Convention took place in the region and I would strongly recommend anyone who has a stake in sport, to take advantage of the unique networking opportunities SportAccord Convention offers and register for Bangkok.”
    The multiplex venue provides a complete experience for delegates attending the Convention. Both the hotel and the convention centre connect seamlessly with CentralWorld, one of the largest lifestyle and shopping complexes in Southeast Asia. Organisations are encouraged to book their place early and take advantage of the early-bird rate of CHF1,500 (a discount of CHF1, 000 from the list price), available for a short period only.
    The conference rooms and state-of-the-art exhibition hall offer outstanding facilities with natural day-lit rooms in a pillar-less environment. Exhibitor visibility will be second-to-none, and dedicated networking zones will help to showcase what organisations have to offer and how delegates connect.
    The world’s premier annual event at the service of sport, SportAccord Convention is the place where sport meets whether it’s for International Federations, organising committees, cities and regions, marketing and sponsorship enterprises, legal teams, insurance companies, healthcare organisations, and many more. The Convention creates the occasion to build relationships, seed ideas and gain visibility on a world-stage, and many of these, play out as new business opportunities, or projects to further develop and support the sports movement.
    As Deborah Jevans (CBE), former Tennis Player and the first woman to be appointed Director of Sport for both the Olympic and Paralympic Games (London 2012) told SportsPro during a podcast (08:05) at this year’s Convention in Aarhus, Denmark:
    “SportAccord Convention is the place to be seen and is a really important event in the sporting calendar. The growth of sport has advanced as a business and is not just about the field of play. You don’t necessarily do a deal here but there is a lot of networking, a lot of conversations take place and relationships are created. Jevans went on to say, “Talking to companies during the Convention in Aarhus confirms this. SportAccord Convention provides the opportunity to meet any number of people from throughout the whole world.”
    The Convention will include a 3-day exhibition as well as a full conference programme focused on sponsorship and marketing. Programme streams will include the Plenary, City Forum, LawAccord, MediaAccord and HealthAccord.  The Convention also offers numerous social events giving delegates the opportunity to network outside more formal settings, including the daily Exhibition Cocktails, Opening Ceremony and After Hours Bar, and its cultural programme will also take advantage of all that Bangkok has to offer.

  • Host City brings cities and events closer – Sir Craig Reedie

    Host City brings cities and events closer – Sir Craig Reedie

    The owners, organisers and hosts of major events need to keep talking and Host City conferences are playing a crucial role in this process, according to Sir Craig Reedie CBE, President of the World Anti-Doping Agency (WADA) and former Vice President of the International Olympic Committee.
    The fourth Host City conference and exhibition – Host City 2017 – takes place in Glasgow on 28 and 29 November. The first Host City Asia conference takes place in Beijing on 18 October.
    Sir Craig Reedie said: “Host City is a really good conference involving cities that want to host events. Anything that can be done to put sport and cities together at an early stage is a good idea and I look forward to this happening in Glasgow and Beijing.
    “The Glasgow event is getting bigger and bigger each year – that shows that there is a need for it.
    “I expect Host City Asia in Beijing will show what a different market is like. China is full of large cities and there are lots of options within the country. For sports that are big in China – badminton for example – there is always a bidder for a major event.
    “So, it will be interesting to see what lessons are learned from the Host City event in Beijing; because in the rest of the world it’s a question of encouraging cities to bid.
    “Communication is vital in both the bidding phases and the delivery phase. The IOC appear to be looking at changing the Winter Games bidding process going forward, to make that process more comprehensive and start even earlier.
    “On occasions costs ended up to be too high and that was the really limiting factor in terms of new bids. The IOC has to understand this and do something about it, to sit down with the cities who are interested well in advance and find out if we can work together.”
    Event rights holders including international federations, national Olympic committees, bidding and organising committees comprise a substantial and growing part of the Host City audience.
    Sir Craig Reedie has immense experience leading all these types of organisations, from bringing badminton into the Olympic Programme and presiding over the sport’s international federation to chairing the British Olympic Association and the London 2012 bidding and organising committees. Until 2016 he was Vice President of the International Olympic Committee and is currently President of the World Anti-Doping Agency.
    A full transcript of the interview with Sir Craig Reedie will be published in the Autumn issue of Host City magazine.
    For more information about Host City visit www.hostcity.com