[Source: Sport Event Denmark / Wonderful Copenhagen] This year’s Tour de France started in Tivoli Gardens in Copenhagen, when the teams were presented in front of 10,000 cheering fans, and ended with Jonas Vingegaard returning triumphantly dressed in yellow.
Vingegaard however, is not the only Dane thinking back at Tour de France with fond memories. A new report shows how the Danish Grand Départ had great impact both in terms of tourism income, exposure, and not least in engaging the whole nation.
Of the 1,665,789 spectators for the three Tour de France stages in Denmark, 722,167 were tourists, both domestic and international, spending more than EUR 100m.
The event also generated massive media attention, with Denmark and Tour de France mentioned together in 80,000 editorial articles from June 2021 to July 2022.
“For us, Tour de France was an engine boosting our focus on promoting everyday cycling and showcasing the infrastructure solutions we have in Copenhagen. And these numbers just show what a powerful platform a major event can be. We have hosted major medias from all over the world, including The Guardian, Le Monde, and The Times returning home sharing stories showing what the transformation bike infrastructure can do for a city and how it helps Copenhagen to become a healthier, cleaner, and less congested city, says Lars Vallentin, senior manager at Wonderful Copenhagen, the Official Destination Management Organisation of Copenhagen.
However, the biggest success of the Danish tour start was probably the enormous local engagement and the many projects, carried out in relation to Copenhagen and Denmark hosting the Tour de France – Grand Départ. In the last 100 days before the event, a total of 744 Tour de France related events were carried out all over Denmark engaging everything from schools to shops and even a hospice, where the visitors helped knit an enormous yellow jersey.
Sport Event Denmark are very happy for the huge impact of Tour de France in Denmark and believe this is the perfect platform for attracting big events for the future.
“We must take advantage of the fact that we have created such a strong image of our unique cycling DNA and hosting role in Denmark. We at Sport Event Denmark dream of Denmark hosting even more big cycling events. The UCI Road World Championships could be an option. Denmark successfully staged the event in 2011 so why not repeat it with the insights we have now from the staging of the Grand Départ Tour de France?” says Lars Lundov, CEO, Sport Event Denmark.
Lundov and Vallentin both point to the close collaboration with the rights holders, ASO, as an important part of the Danish success bringing the event to life all over Denmark, with everything from bike shops and bakers to events using the official city dressing.
A design developed in collaboration with the French organization. A partnership which helped create an unprecedented celebration of everyday cycling and Denmark as a cycling nation and destination.
Tag: Denmark
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Tour de France report shows impact of hosting events in Copenhagen, Denmark
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Copenhagen will host the FIBA 3×3 Europe Cup 2025
Copenhagen is preparing for an urban festival with street activities in the heart of the Danish capital when the FIBA 3×3 Europe Cup Qualifier and 3×3 Europe Cup 2025 take place.
“We are really happy and proud of bringing the 3×3 Europe Cup to Denmark for the first time”, Kamil Novak, FIBA Europe Executive Director said. “Copenhagen and Denmark are perfect matches to 3×3 as one of the missions of this discipline is to bring basketball to the people and show that everyone can be successful in 3×3.”
“We are proud to host the Euro Cup 2025 and the qualifier on Danish soil in collaboration with Wonderful Copenhagen and Sport Event Denmark,” said Mads Young Christensen chairman of the board of Danish Basketball Federation (DBBF). I am thrilled that for the first time in Danish basketball history we will host a European Championship. We get the opportunity to showcase our fantastic sport to the Danes and show our international basketball family why Denmark is unique as a host nation for major sporting events.”
The 3×3 Europe Cup will be staged in September 2025 in a public square in central Copenhagen with a venue large enough to accommodate 1,200 spectators. In 2024, the Copenhageners can warm up with the 3×3 Europe Cup 2024 Qualifier.
Other activities and side events also include school programs, exercise, and competitions enabling the children to try the urban and Olympic discipline.
Denmark’s Basketball Federation expects between 7,000 and 8,400 paying spectators for the Europe Cup 2025 and up to 90,000 spontaneous spectators.
The Danish Basketball Federation, in collaboration with Wonderful Copenhagen and Sport Event Denmark, bid for and won the two events.
“I am absolutely thrilled that Copenhagen will be hosting the European Championship in 3×3 basketball,” said Lord Mayor Sophie Hæstorp Andersen. “It offers a unique opportunity for us to host a big international sport tournament in urban surroundings and combine it with street sport activities that everyone can participate in. I hope the event will encourage more people to try street sports, and I look forward to the celebrations in the streets of Copenhagen.”
“3×3 is one of the new Olympic disciplines with high entertainment value and great street credit,” said Lars Lundov, director of Sport Event Denmark. “Therefore, the Europe Cup 2025, the qualifier in 2024, and Copenhagen are a perfect match. Together with the Danish Basketball Federation, and Copenhagen, we are planning a vast program of side activities during the urban festival embracing the tournaments.”
“We are really excited to welcome the 3×3 Europe Cup to Copenhagen,” said Kit Lykketoft, Director of Convention at Wonderful Copenhagen. “In Copenhagen, we have a focus on creating events with broad and lasting legacies and the 3×3 Europe Cup is not only a testament to Copenhagen’s position as a leading sport event host city but also a great example of how a strong collaboration between organisations can create elite events that are closely tied to local life and leave a positive lasting legacy in the city.” -
Denmark’s growing reputation as a premier cycling event host nation
Denmark’s passion for cycling is not limited to the Start of the Tour de France. The nation’s commitment to hosting major international cycling events extends to various disciplines within the sport, reflecting a deep-rooted love for cycling. Next year in Denmark, cyclists and riders will unite, qualify and participate in the UCI Gran Fondo World Championships. Denmark bids for both a World Tour for men and women 2025-2027, and the 2029 UCI Road World Championships. Alongside Denmark’s bid for the 2029 UCI Road World Championships and the World Tour, the country has also demonstrated a strong commitment to hosting the 2024 UCI World Track Championships, and the 2025 UCI BMX World Championships.
Denmark’s cycling legacy
Denmark’s affinity for cycling is deeply ingrained in its culture, dating back over a century. Beyond the road races, the country has embraced cycling across various disciplines, making it a hub for both professional and recreational riders. Whether it’s road cycling, track cycling, or BMX, Denmark has consistently produced world-class athletes and offered a conducive environment for enthusiasts to thrive. With a comprehensive network of cycling paths and a fervent cycling community, the country’s dedication to the sport is unparalleled.
The national sporting event organization, Sport Event Denmark, has been part of the journey for more than 15 years from the early stages of the bidding process over the preparation stages to the staging and evaluation.
In 2011, Denmark hosted the UCI BMX World Championships in Copenhagen, providing riders with a world-class track and enthusiastic spectators. In 2025, the event returns to Copenhagen. Hosting the World Championships underlines Denmark’s dedication to promoting BMX and fostering the next generation of riders. The successful organization of the event in 2011 and the upcoming hosting of the 2025-edition is another testament to the country’s commitment to different cycling disciplines, not just road cycling.
“Sport Event Denmark has been an integral part of the ride for more than 15 years, accompanying Danish national federations and host cities from the early stages of the bidding process through to meticulous preparation, event staging, and rigorous evaluation. Together, we’ve cemented Denmark as a global cycling hub, and we’re ready to pedal into an even more exciting future,” said Lars Lundov, CEO, Sport Event Denmark.
Promoting cycling in all its forms
Denmark’s bid to host the 2029 UCI Road World Championships is a continuation of its tradition of promoting cycling in all its forms. The prospect of hosting the road championships, alongside the track and BMX events, solidifies Denmark’s reputation as a cycling haven. The 2029 bid is backed by strong government support, as well as a comprehensive plan that includes well-designed race routes, logistical support, and a commitment to sustainability, all aimed at ensuring the smooth conduct of the event.
“Denmark’s bid to host the UCI Road World Championships in 2029 and the ambition to host a World Tour for men and women 2025-2027 is a testament to the country’s commitment to cycling. The events would provide a perfect platform to showcase Denmark’s scenic landscapes and well-maintained cycling infrastructure. Hosting the Championships and World Tours would not only boost the country’s tourism but also brand Denmark as a sporting event nation and destination. Finally and foremost, Denmark will offer the World of Cycling the very best staging for the benefits of riders, teams, and spectators,” said Lars Lundov.
Denmark the hub of Scandinavia
Denmark is easy to get to and easy to get around in. Denmark’s geographical location further underlines its position as a prime host for various cycling events. Its proximity to cycling powerhouses like Belgium, the Netherlands and Germany offers easy access for participants and fans alike.
Denmark’s unique geographical location in Northern Europe is a key factor in its ability to host a wide array of cycling events. Nestled amidst Belgium, the Netherlands, and Germany, Denmark’s position is strategically advantageous. This proximity offers cycling enthusiasts and professionals easy access to international events, fostering an environment that encourages collaboration and competition.
Denmark’s efficient and well-connected transport network ensures that participants, spectators, and their equipment can move seamlessly from one event to another. International airports and a comprehensive train system make it easy for riders and fans to traverse the country, creating a cohesive and interconnected cycling community.
Denmark’s commitment to sustainability extends to cycling events as well. Efforts are made to minimize the environmental impact of these events, showcasing the country’s dedication to responsible event hosting. Sustainable initiatives include waste management practices, and a focus on minimizing the carbon footprint of the championships.
Denmark equals cycling events
“With Denmark’s rich cycling history, government support, and strategic location, Denmark is well-positioned to create memorable and successful events, inspiring the global cycling community and bringing the UCI Road World Championships back to the scenic Danish landscape. Should Denmark’s bid be successful, it will not only be a celebration of cycling but also a showcase of Denmark’s commitment to hosting world-class sporting events. Denmark equals cycling events,” concluded Lars Lundov, CEO, Sport Event Denmark.
“Denmark equals cycling events” is not just a statement; it’s a testament to Denmark’s unwavering commitment to hosting and celebrating the world of cycling. With a legacy that spans over a century, Denmark has become synonymous with cycling events, showcasing excellence in various disciplines. The Danish passion for the sport, coupled with their strategic location in Northern Europe, has turned Denmark into a global hub for cyclists and riders, both amateur and professional.
As we look ahead, Denmark’s reputation as a premier host nation for cycling events continues to grow, promising an even more exciting and dynamic future for the cycling community worldwide.
Upcoming cycling events in Denmark
2024 UCI Gran Fondo Svendborg. 08/06/2024 – 09/06/2024 | City: Svendborg
2024 UCI Gran Fondo World Championships. 28/08/2024 – 01/09/2024 | City: Aalborg
2024 UCI Track World Championships. 16/10/2024 – 20/10/2024 | City: Ballerup
2025 UCI BMX World Championships. July 2025 | City: Copenhagen
Bidding for
2025-2027 World Tour, Men & Women, Copenhagen
2029 UCI Road World Championships -
Cyclists race in Svendborg for place in World Championships
[Source: Sport Event Denmark] The UCI Gran Fondo Svendborg 2024 was an unforgettable cycling event with 1,700 entries. The race, held on the weekend of June 8-9, featured fantastic cycling, with participants also getting the chance to qualify for the UCI Gran Fondo World Championships 2024, to be staged in Aalborg, Denmark from August 28 to September 1.
More than just a race, UCI Gran Fondo Svendborg was a celebration that brought together cycling enthusiasts of all levels. The event evolved over the weekend, ending in heavy rain and hail. Despite the harsh weather on Sunday, many riders expressed their plans to return, especially in better weather.
“I’ve got diamonds in my legs. It was just my kind of weather! We had plenty of rain, hail, wind, and sun. It wasn’t for the faint-hearted. The route was fantastic and well-organised,” said TV chef Claus Holm, who cycled the Medio Fondo with friends.
Jesper Tikøb, Event Director, Danish Cycling Federation, highlighted the importance of the event: “We have a great interest in all aspects of cycling. We are pleased to contribute to both national and international cycling experiences for riders of all ages and levels. Events like the UCI Gran Fondo allow us to involve local clubs, ensuring they become part of these major events. The support from the host city and Sport Event Denmark is also indispensable.”
Sport Event Denmark also expressed satisfaction with the event’s execution: “Denmark has showcased our unique cycling DNA through these UCI Gran Fondo races, where both amateur and professional riders take centre stage,” said Lars Lundov, CEO of Sport Event Denmark.
UCI Gran Fondo Svendborg is a testament to the thriving cycling culture in Denmark. We now look forward to the World Championships in Aalborg, where many of Svendborg’s participants will compete for world titles.
UCI Gran Fondo Svendborg was organised by the Danish Cycling Federation in collaboration with Svendborg Municipality, Destination Fyn, and Sport Event Denmark.
Facts about UCI Gran Fondo Svendborg:
1,700 entries, with 259 in Saturday’s time trial.
Participants from 31 nations.
The top 25% in each category qualified for the UCI Gran Fondo World Championships in Aalborg from August 28 to September 1.
Over 100 volunteers ensured a smooth event.
The event took a step towards greener practices by not distributing goodie bags. Prizes were limited to a bouquet of flowers for all winners, and the top 3 finishers received a bag of mixed flower seeds to promote environmental sustainability. Participants were encouraged to plant these seeds to foster a greener future. -
Shared Experience: Denmark’s Sporting Events in 2026 Build on Past Insights
Over the past decade, Denmark has steadily developed its role as a host of international sporting events. In 2014, the country staged several high-profile championships — among them the EHF Men’s Euro in handball, the BWF World Championships in badminton, and the World Half Marathon Championships. In 2026, Denmark will once again welcome the international sports community for a new selection of events, including the EHF Men’s Euro, the Thomas & Uber Cup Finals, and the World Athletics Road Running Championships. These events reflect both continuity and progression, as they build on the country’s accumulated experience and ongoing collaboration with international federations and local stakeholders.
A Decade of Experience
The 2014 events marked important milestones in Denmark’s sporting event history both in terms of public engagement and international cooperation. Each event contributed new insights, particularly in areas such as fan experience, integration of host cities, and sustainable operations. Looking ahead to 2026, the same types of events return in a renewed format. This isn’t a repetition, but rather a further development, shaped by a decade of learning and refinement. “Every international event we host adds to our collective knowledge,” said Lars Lundov, CEO of Sport Event Denmark. “2026 gives us an opportunity to revisit these formats — with updated frameworks, new technology, and more collaboration.”
The Men’s EHF EURO 2026: Handball Returns
In 2014, Denmark hosted the Men’s European Handball Championship, drawing strong attendance and wide public interest. In 2026, the tournament returns, co-hosted by Denmark, Sweden and Norway New digital tools and broader community activities are expected to enhance the experience for both fans and participants. “We look forward to creating a true handball celebration when Denmark once again hosts the Men’s EHF EURO – not only for the fans in the arenas, but for the whole population following the championship. It’s our chance to showcase the very best of Danish handball culture, community spirit and volunteer engagement – and to do so with responsibility and pride for the world to see,” said Torsten Laen, president of the Danish Handball Association.
Thomas & Uber Cup 2026: A Badminton Tradition Continues
Copenhagen hosted the BWF World Championships in 2014. In 2026, the city will host the Thomas & Uber Cup Finals — badminton’s major international team competition. Denmark has a long-standing badminton heritage, and the 2026 event aims to combine elite performance with fan-friendly and inclusive activities. “We’re pleased to welcome the international badminton community back to Denmark,” said Kristian Pihl, President of Badminton Denmark. “We are building on strong foundations and shared experiences.”
World Athletics Road Running Championships 2026: Running Through the City
The IAAF World Half Marathon Championships in Copenhagen in 2014 were well received for its accessible route and for the first time ever large mass participation race. In 2026, the World Athletics Road Running Championships — an evolved format — will again take place in the Danish capital. The event merges elite racing with mass participation and aims to offer an inclusive and city-integrated running experience. “The 2014 half marathon showed how road races can activate mass participants and cities,” said Lars Werge, President of the Danish Athletics Federation. “In 2026, we’ll build on that, in close cooperation with local authorities and World Athletics.”
Sustainability as Standard Practice
Sustainability is an integral part of sporting event planning in Denmark. In 2026, all three championships will include measures aligned with the UN Sustainable Development Goals. These efforts are coordinated in collaboration with host cities and national federations. Initiatives include sustainable transport and local sourcing, focus on accessibility and participation and documentation and reporting of environmental impacts. “Environmental and social sustainability are not side projects — they’re central to how we organise events,” said Lars Lundov. “We see it as part of our responsibility.”
A Long-Term Approach to Event Hosting
Denmark’s compact geography, accessible infrastructure, and tradition of partnerships support are pragmatic and consistent approaches to international event hosting. Instead of starting from scratch with each new event, Denmark builds on existing experience and infrastructure, adapting to the needs of each federation and audience. From 2014 to 2026, sporting events in Denmark have developed in both scale and structure and shaped by local insights, international cooperation, and a focus on long-term value.
Collaborative Hosting
The upcoming events in 2026 are the result of strong collaboration between Sport Event Denmark, national federations, and the host cities Copenhagen, Herning, and Horsens. This model supports both operational stability and locally rooted engagement. Whether it’s team sports, individual competition or mass participation formats, Denmark’s approach is shaped by shared experience and open dialogue.