Report highlights million-dollar opportunity of reaching “anonymous fans”
Rightsholders are missing out on commercial opportunities because they do know who most of their fans are, according to a new report by Dizplai
JTA launches neo: “a digital offer redefining sports communications”
neo’s mission is to help organisations transform how they attract and retain audiences, create value, remain relevant and credible, and lead change
Should London bid for the 2040 Olympics?
Casey Harwood, Chief Business Officer at Engage considers what the sports event landscape might look like in 2040, and how a London bid could shape this future
People who became sports fans before 14 are healthier and more sociable, research finds
Simplifying rules, enhancing accessibility, and harnessing a sense of belonging will be key to increasing fanbases in the future, according to the research from Two Circles
Passing the baton: How the next generation of fans, players and workforces will shape the future of sport
Alice John, head of economic growth and development advisory in Deloitte’s Sports Business Group, explores the shifting expectations of a new generation and how this will impact industry in the years ahead