[Source: Global Esports Federation] The Global Esports Federation has announced the appointment of IMG, a global leader in sports, fashion, events, and media, as its Strategic Partner. IMG will collaborate with the GEF and its Strategic Partner for Esports Services, FACEIT, to shape the inaugural Commonwealth Esports Championships in Birmingham this August. IMG will also support and provide commercial consultancy for the second edition of the GEF’s Flagship event – the Istanbul 2022 Global Esports Games in December.
IMG will utilize its expertise and global reach to further accelerate the rapid global expansion of the GEF’s esports events portfolio, through the staging of live content, brand creation, event management, marketing, media distribution, and partnership rights management.
“We are proud to welcome IMG to our Global Esports family. This is an important strategic partnership, not only for the GEF and IMG, but for players, fans and brands around the world,” said Lorenzo Giorgetti, Board Member and Chair of the GEF Brand, Marketing, Communications Commission. “We look forward to creating tremendous value for the GEF and our worldwide properties together.”
Paul J. Foster, CEO of the GEF emphasized, “It’s the connection and sharing of our human stories that are unlocking the superpowers of our time. We are proud to collaborate with IMG as we help to unite passionate brands with esports, sport, powerful technology and the Global Esports’ limitless innovation. We have seen the magic that powerful partnerships can create for our community. In our #worldconnected community, we level up our collective strengths and unlock opportunities together. Our worldwide collective of GEF partners shares our optimism for the future and deep commitment to our community, elevating esports on the global stage.”
Richard Wise, SVP, Content and Channels for IMG’s media business, said, “This is an exciting year for the Global Esports Federation and esports in general, and we are delighted to bring our expertise in a wide range of areas to ensure these major events are successful. The world of esports has grown enormously in recent years and these two events will provide outstanding entertainment for fans all over the world.”
In 2021, IMG signed a consultancy partnership with the Global Esports Games Organizing Committee and successfully staged the highly-anticipated inaugural Singapore 2021 Global Esports Games. The first-ever GEG attracted over 500 million accumulated views, including 4.4 million global live views during the two-day live event in Singapore.
Tag: Global Esports Federation
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Global Esports Federation welcomes IMG as Strategic Partner
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Global Esports Federations announces Dubai as host city for Global Esports Games 2025
The Global Esports Federation has confirmed Dubai as the host city for the GEF’s flagship Global Esports Games 2025, while the GEF delegation, led by CEO, Paul J. Foster, was at the Season 2022 LIVE kick-off of the Global Esports Tour, staged at the Dubai World Trade Centre from June 9-11.
The landmark announcement was made in the presence Abdulla Al Gurg, Vice-President of Emirates Esports, Chair of GEF Digital Transformation Commission and Founder of Esports Management Group (EMG), the Secretary-General, Saeed Al Taher, and Board Members of Emirates Esports, in front of a capacity crowd at the GET Dubai.
The GEF delegation, comprising GEF Vice-President, HRH Prince Faisal bin Bandar bin Sultan Al Saud; GEF Board Members, Adrian Lismore and Hala Ghandour; as well as Alper Afshin Özdemir, President of the Turkish Esports Federation; and Paulo Ribas, President of the Brazil Esports Federation, attended a series of meetings and events in the United Arab Emirates as Dubai was confirmed as the host for the GEG 2025.
“Congratulations Dubai and the people of the United Arab Emirates. The Global Esports Federation is delighted to confirm Dubai as the host of our global flagship property – the Global Esports Games – in December 2025. Once again, the eyes of the world, the energy, and passion of our #worldconnected community will light up Dubai, the UAE, and the region,” expressed Chris Chan, President of the GEF.
“We are excited to see the incredible progress since our signing of a Strategic Framework Agreement with Emirates Esports at Expo 2020 Dubai last November, to unlock opportunities and develop esports in the region. The world will once again unite in Dubai with the city confirmed to host the Global Esports Games in 2025,” said Paul J. Foster, CEO of the GEF.
“The whole world knows that Dubai is a great host and offers an epic world-class setting. We can’t wait to see athletes from across the world – standing on center stage at the GEF Arena in December 2025 – as they compete for the glory of their home country flag, the fans at home and in the stands, and the chance to show the world their many skills, talents, their personal journey and desire to compete,” he added.