SportAccord Convention announced on Tuesday that PwC will be a Gold Partner of this year’s event, which takes place from 6-11 April 2014 in Belek/Antalya, Turkey. The agreement marks PwC’s second year as a Gold Partner.
“The first year of our partnership with SportAccord Convention was extremely successful and we are very pleased to be continuing as a Gold Partner in 2014,” said Robert Gruman, PwC Russia Advisory Leader, who heads PwC’s Global Sports Mega-Events Centre of Excellence.
“SportAccord Convention provides us with networking opportunities and enhances our ability to build relationships with International Federations and the global sports movement.”
PwC’s Sports Mega-Events Centre of Excellence comprises a network of professionals experienced in bringing value at all phases of the sports mega-events lifecycle.
For the Sochi 2014 Olympic and Paralympic Winter Games, PwC’s experts, in partnership with the Sochi Organising Committee, are carrying out over 200 projects in several key areas, from strategic and operational planning to supply chain management, from HR consulting to risk management.
“Our Gold Partnership with PwC has been of great value to us as an organisation and we are gratified to know that the feeling is mutual” said Nis Hatt, Managing Director of SportAccord Convention.
“We are very pleased that the partnership is continuing and that we are able to provide a platform for PwC to meet its business objectives.”
In 2013, PwC conducted the first Economic Impact Study of SportAccord Convention and estimated the direct and indirect impact of the event in Saint Petersburg, Russia at USD7.69 million.
Tag: SportAccord
-

PwC renews SportAccord Convention gold partnership
-

SportAccord Convention signs Macau as Gold Partner
The Macau Sport Development Board will once again be a Gold Partner of SportAccord Convention for this year’s edition taking place from 6-11 April 2014 at the Susesi Convention Centre in Belek/Antalya, Turkey. It is the seventh consecutive year that Macau’s National Organisation for Sports Development has been a Gold Partner of the Convention.
“SportAccord Convention is a very important event for us,” said José Tavares, Acting President of Macau Sport Development Board. “It allows us to build relationships with International Sports Federations as well as providing us with a platform to communicate how we are promoting health, activity and well-being in Macau, using sports events as an inspiration for our population.”
A few weeks after SportAccord Convention, Macau will again host thousands of athletes from home and abroad for the 11th Asian Dragon Boat Championships and the Macau International Dragon Boat Races from 30 May – 2 June 2014.
“We are pleased to welcome our friends from Macau as Gold Partners once again,” said Nis Hatt, Managing Director of SportAccord Convention. “The Macau Sport Development Board represents Macau not only as a host destination for major events but also promotes the participation of athletes from Macau in major events around the world. In both ways, there is a great fit between their goals and the International Federations and Associations attending our Convention.”
In its 12th edition this year, SportAccord Convention is a unique opportunity for international sporting leaders to engage with business, and features a dynamic exhibition as well as the annual general meetings of governing bodies of world sport. The event is held in a different location around the world each year.
Belek/Antalya is a developing sports hub which recently hosted the 2013 World Archery Championships. In addition, the area will welcome in May the 2014 Turkish Airlines Ladies Golf Open which is part of the Ladies European Tour.
For more conference information, including a full list of confirmed speakers, visit www.sportaccordconvention.com -

SportAccord Convention to boost host’s economy
At the opening of SportAccord Convention on Monday, professional services firm PwC have revealed research that shows that the event will bring a major increase in the economy of the host city, Belek / Antalya.
PwC, a Gold Partner of the event, estimates that the local economy will benefit to the tune of US$3.85 million from hosting the sports industry gathering, which will also help Antalya and Turkey to achieve longer-term development goals.
The organisers anticipate that the 12th annual edition of the Convention will bring more than 1,500 delegates, most of whom will stay in the city for the entire week.
Non-resident participants in the event are expected to spend around US$2.25m, much of which will benefit local companies. The biggest proportion of this direct spending – 83.6 per cent – will go to hotels and restaurants.
The transport, retail, social and cultural services industries are also expected to benefit from the direct impacts of SportAccord Convention. Indirect economic impacts throughout the value chain are estimated at US$1.59 million.
“SportAccord Convention has become an important vehicle for popularizing sport and healthy lifestyles worldwide,” said Bob Gruman, Managing Partner of PwC’s Global Sports Mega-Events Centre of Excellence.
“Hosting 1500 delegates from global sports associations and media for a full week also provides an excellent opportunity to promote Antalya’s beautiful landscape and rich cultural heritage, while encouraging delegates and guests to visit the city again for personal or business reasons.”
According to PwC, SportAccord Convention will support the Turkish government’s 2023 Strategic Plan and the region of Antalya’s development plan by encouraging business activity in areas related to the event through the development of social and intercultural networks. Demonstrating the region’s ability to host such events will attract further major events to Antalya.
Hosting a significant number of delegates from all over the world and publicizing the event through global media will promote Antalya as an important global destination for sporting and cultural activities. Promoting sports and the hosting of sports events will also inspiring healthy lifestyles, the PwC reports states.
SportAccord Convention’s managing director Nis Hatt said “We are extremely pleased to know that our event will deliver real economic benefit to Belek and Antalya. To be validated by PwC’s authoritative research means a great deal to our organisation and to our stakeholders.” -

SportAccord Convention appoints Vital Communications to expand reach
VITAL Communications has been chosen to assist with expanding the Convention’s reach beginning in 2015 with the World Sport & Business Summit in Sochi, Russia.
The SportAccord Convention World Sport & Business Summit is the world’s premier annual event at the service of sport, focused on driving positive change internationally, and dedicated to engaging rights holders, organising committees, cities, press and media, businesses and other organisations in the development of sport.
Nis Hatt, Managing Director, SportAccord Convention said, “Mr. Vitale, an attorney, has more than 35 years’ experience in the television industry, including Executive positions at NBC Television Network and ABC Sports. By collaborating with one of the pioneers of Sportel, we truly strengthen the presence of media providers available to delegates.”
In making the announcement, William Vitale, President of VITAL Communications commented, “I am very excited to be supporting the growth plans of SportAccord Convention. We have a wonderful opportunity to broaden participation and help to make the annual World Sport & Business Summit a must attend event for all sectors of the international sports community.”
Nis Hatt, Managing Director, SportAccord Convention concluded by saying, “As the Convention grows, it is important to encourage involvement and engage with organisations across all industry sectors and having VITAL Communications on-board will ensure a broad representation of media and increased service quality for our delegates.”
SportAccord Convention 2015 will take place 19-24 April 2015 in Sochi, Russia and will be held at the Sochi Expocentre. For more Convention information and to register visit www.sportaccordconvention.com.
-

SportAccord Convention announces confirmed partners and conference programme for 2015
SportAccord Convention is pleased to announce its collaborative partnerships for this year’s edition taking place from 19-24 April 2015 at the Sochi Expocentre in Russia. The World Sport & Business Summit is the foremost global gathering owned by sport.
Gold Partners include: The Combat and Strength Sports Confederation of Kazakhstan; Macau Sport Development Board who are supporting the Convention for the eighth consecutive year; as well as Sport Event Denmark who are also returning this year.
Silver Partners include: Aggreko, City of Edmonton, Eurosport, EventScotland and Qatar Olympic Committee, with the Commonwealth Games Federation joining once again as a Bronze Partner.
Euronews will be supporting the Convention in 2015 and continue to generate buzz around the SportAccord Member sports with the Sports United weekly-show in conjunction with SportAccord. Additionally, Taishan Sports Equipment Company, who signed a ground-breaking partnership agreement with SportAccord, will be in attendance too.
Nis Hatt, Managing Director, SportAccord Convention said, “As the Convention broadens its role, it is important to encourage involvement from both the sport and industry sectors. We’re pleased that our committed partner organisations, new and existing, will be working with us to deliver a rewarding Convention for our delegates.”
The World Sport & Business Summit creates a unique opportunity for exchange between key decision-makers from International Sports Federations and business leaders from innovative and fast-growing companies across more than 20 industries.
The SportAccord Convention Conference Programme promises to encourage lively discussion with ‘Legacy’ being this year’s theme. Panel discussions include debate on: The truth about Legacy; and addressing current issues including: The Sporting Future Today – How technology is changing the game plan.
“There are so many important areas of interest for our attendees, and during this Conference Programme, we can focus on the specific implications for International Sport Federations and the wider Sport Family.” noted Nis Hatt.
Presentations delivered by leading experts will spotlight trends and opportunities, including: The Athlete Brand and Role Model Revolution; as well as covering issues around sport morality, social responsibility, transparency and authenticity when it comes to managing an organisations’ reputation before it becomes the legacy.
Nis Hatt concluded by saying: “The SportAccord Convention World Sport & Business Summit provides a unique platform for bringing together the world of sport and industry.”
For further information about SportAccord Convention or to reach Partner Organisations, please contact Jenny Edmondson, Media Relations Officer:Jenny.Edmondson@sportaccordconvention.com Tel: + 44 203 289 1690
-

SportAccord Convention welcomes back Repucom as Marketing Research Partner for World Sport & Business Summit
SportAccord Convention has announced that Repucom will once again be the Official Marketing Research Partner for this year’s World Sport & Business Summit taking place from 19-24 April 2015 at the Sochi Expocentre, Sochi, Russia.
“We’re delighted to be partnering with SportAccord Convention for another year; an event that clearly shapes the sports landscape annually.” said Paul Smith, Repucom Founder and CEO. “Equally, Repucom strives to help clients navigate the sports and entertainment sector – through research, analytics and insights – ultimately delivering solutions connected to these three pillars. Being a partner of SportAccord Convention brings us closer to the equation.”
Repucom’s connected solutions allow businesses to better understand and connect with their audiences and customers through media, sponsorship and communication.
Nis Hatt, Managing Director, SportAccord Convention commented, “As the research and consultancy provider for top brands and organisations in the sports world, Repucom is ideally positioned to take the pulse of the industry.”
Over the last year, a key development for Repucom was the work in Government, Tourism and Events, helping their partners to achieve a range of objectives including revenue increases for rights holders.
This year, Repucom are going a step further, and taking a more holistic approach in delivering solutions, supported by more than 30 years of experience and using the tools they have access to globally.
The SportAccord Convention World Sport & Business Summit is a unique opportunity for key decision-makers in sport to engage with business leaders across 25+ industry sectors. The 6-day event features a 3-day Conference, dynamic exhibition, LawAccord, City Forum, the SportAccord Convention Village and Sports Demo Zone, as well as hosting the annual general meetings of governing bodies of world sport.
For more conference information, including the Official Schedule and Conference Programme, or to register as a delegate, visit www.sportaccordconvention.com. -

Sportaccord Convention announces PwC as a Gold Partner for the World Sport & Business Summit
SportAccord Convention has announced that PwC will be a Gold Partner for this year’s World Sport & Business Summit taking place from 19-24 April 2015 at the Sochi Expocentre, Sochi, Russia.
The agreement marks PwC’s third year as a Gold Partner. “SportAccord Convention is important to us as a platform for connecting with sport industry decision makers and speaking with them about the issues critical to their success. It gives us a chance to engage with delegates in an open, constructive atmosphere,” said Robert Gruman, who heads PwC’s Global Sports Mega-Events Centre of Excellence. He continued:
“This year, we are proud that our colleague Hazem Galal, PwC’s Cities and Local Governments Consulting Global Leader, has been asked to deliver the keynote address on Legacy. In connection with that, we also plan to carry out a Sporting Leaders Survey on Legacy in partnership with the SportAccord Convention World Sport & Business Summit organisers.”
The PwC delegation to the Convention includes people from key territories across their global network – from Switzerland to the Middle East, and from the United States to Russia.
“Our Gold Partnership with PwC continues to be of great value to us as an organisation and we are delighted to have PwC deliver the keynote address.” said Nis Hatt, Managing Director of SportAccord Convention. “We are very pleased that the partnership is continuing and that we are able to provide a platform for PwC to meet its business objectives.”
PwC’s Sports Mega-Events Centre of Excellence comprises a network of professionals experienced in bringing value at all phases of the sports mega-events lifecycle.
The SportAccord Convention World Sport & Business Summit is a unique opportunity for key decision-makers in sport to engage with business leaders across 25+ industry sectors. The 6-day event features a dynamic exhibition, LawAccord, City Forum, the SportAccord Convention Village and Sports Demo Zone, as well as hosting the annual general meetings of governing bodies of world sport.
For more conference information, including the Official Schedule and Conference Programme, or to register as a delegate, visit www.sportaccordconvention.com -

SportAccord Convention signs Filmmaster Events as Silver Partner
SportAccord Convention has announced Filmmaster as Silver Partner to this year’s World Sport & Business Summit taking place from 19-24 April 2015 at the Sochi Expocentre, Sochi, Russia.
Filmmaster is the producer of the Rio 2016 Olympic and Paralympic Ceremonies, as well as the Olympic and Paralympic torch relay, and recognised for staging some of the most exclusive sporting and cultural events worldwide. For the last 5 years, Filmmaster has been awarded Best Event Agency.
Antonio Albete, CEO of Filmmaster Events commented: “Filmmaster Events is a leading global event agency that over the years has produced the main international sports events. This is going to be a big year for us, since we are involved in several sport and institutional events around the world and we will work at the production of Rio 2016 Olympic Ceremonies and Torch relay. We are really proud to be here for SportAccord Convention and would not miss this important event in the sport industry.”
With 35 years experience and offices in Rome, Milan, Dubai, London and Rio, Filmmaster takes care of every phase including the creation, planning and production of events.
Nis Hatt, Managing Director, SportAccord Convention noted, “Filmmaster creates unforgettable events and moments people treasure. Their flair and brilliant mastery are hallmarks of their brand and we’re delighted to welcome Filmmaster to the SportAccord Convention World Sport & Business Summit.”
The SportAccord Convention World Sport & Business Summit is a unique opportunity for key decision-makers in sport to engage with business leaders across 25+ industry sectors. The 6-day event features a 3-day Conference, dynamic exhibition, LawAccord, City Forum, the SportAccord Convention Village and Sports Demo Zone, the SportAccord Sport Awards, as well as hosting the annual general meetings of governing bodies of world sport.
To register as a delegate visit www.sportaccordconvention.com. For further facts and insights on this year’s Convention, see The Preview. -

Qatar Financial Centre Authority partners with SportAccord Convention
SportAccord Convention has signed Qatar Financial Centre (QFC) Authority as a Bronze Partner for this year’s World Sport & Business Summit, taking place from 19-24 April 2015, at the Sochi Expocentre, Sochi, Russia.
“Ahead of the 2019 World Athletics Championship and the FIFA World Cup 2022, business opportunities are thriving across sports-related industries in Qatar, ” said Martin Tidestrom, business development director, Qatar Financial Centre Authority.
“The SportAccord Convention will allow us to engage first-hand with industry leaders, key policymakers, and service and technology suppliers looking to establish a presence in Qatar.”
The QFC Authority is an on-shore business and financial centre located in Doha and has been instrumental in helping to develop the private sector in Qatar.
“The SportAccord Convention provides a unique opportunity for the Qatar Financial Centre Authority to fulfil its obligations and commitments, by enabling access to Sport and Industry Leaders, in one location, at the World Sport & Business Summit,” said Nis Hatt, managing director, SportAccord Convention.
“We’re delighted to have the QFC Authority onboard and wish them every success at the Convention.”
The SportAccord Convention World Sport & Business Summit is a unique opportunity for key decision-makers in sport to engage with business leaders across 25+ industry sectors. The 6-day event features a 3-day Conference, dynamic exhibition, LawAccord, City Forum, MediaAccord, the SportAccord Convention Village and Sports Demo Zone, as well as hosting the SportAccord Sports Awards, and the annual general meetings of governing bodies of world sport.
Established by the Government of Qatar in 2005, the QFC is an on-shore centre which has become an integral part of Qatar’s economy and rapid growth story and is fulfilling its mandate to help build a world-class financial and business environment in Qatar, providing a platform for domestic, regional and international growth. The QFC Authority is the commercial and strategic arm of the QFC, it is responsible for developing and ensuring compliance with the QFC regulations and rules comprising the QFC’s legal and tax environments and it helps firms to quickly establish a physical presence in Qatar and the region.
The QFC continues to attract a broad range of leading regulated and non-regulated firms, both domestic and international. QFC-licensed firms benefit from an environment which operates to international standards, with a legal system based on English Common Law, regulation which is risk and principles-based, and a competitive tax regime. -

SportAccord Convention signs IAAF as Bronze Partner
SportAccord Convention announced today that the International Association of Athletics Federations (IAAF) had signed up as a Bronze Partner for this year’s World Sport & Business Summit taking place from 19-24 April 2015 at the Sochi Expocentre, Russia.
As part of its sponsorship, the IAAF will be holding a live Kids’ Athletics demonstration on Tuesday, 21st April (12:00-14:00hrs) in front of the Expocentre. Created in 2005, Kids’ Athletics is a worldwide sports development programme with the mission to make Athletics the number one physical activity in schools, and since 2012 has been partnered by “Nestlé Healthy Kids”.
The demonstration event will be attended by IAAF President Lamine Diack and two 800m running greats, Denmark’s 3-time World champion Wilson Kipketer and Russia’s 2004 Olympic champion Yuriy Borzakovskiy.
“The IAAF is thrilled to be a Bronze Partner for this year’s SportAccord Convention. This is an exciting time for Athletics, the number one Olympic sport, and there is no better opportunity in 2015 to showcase our flagship school/youth programme to leading figures in the world of sport,” said Nick Davies, IAAF Deputy General Secretary and Communications Director.
IAAF / Nestlé Kids’ Athletics, which has now been rolled out to over 130 countries, aims to introduce young people to sport and educate them in a fun way about the lifelong benefits of physical activity.
A year ahead of the Rio Olympic Games and, with the IAAF World Championships, Beijing 2015 taking place in the world famous Bird’s Nest stadium from 22 to 30 August, Athletics is in the spotlight. The IAAF is eager to take that opportunity to showcase its inspiring youth development programme to the world.
Commenting on the Partnership, Nis Hatt, Managing Director, SportAccord Convention said: “The Sports Demo Zone is an integral part of the SportAccord Convention and having the support and involvement of the IAAF is significant, as we continue to promote and educate both the youth, and indeed adults, about the benefits of physical activity for health and well-being.”
As part of its Bronze Partner status, the IAAF will also be sponsoring the daily morning runs. On Wednesday, 22nd April, Kipketer and Borzakovskiy will be offering a fortunate group of runners the opportunity to take in the sights by leading them on a short run around the Olympic Park. The aim of the sponsorship is to show that the IAAF is not only about elite performance sport but has a huge role to play to encourage physical activity amongst the wider public.
The International Association of Athletics (IAAF) created in 1912 is the world governing and rule making body for Athletics, the Olympics number one sport. Today the IAAF encompasses track and field, race walking, road, cross country and mountain running. Boasting 213 national Member Federations, it has a global reach greater than that of the United Nations. The biennial IAAF World Championships, whose nine days of competition attract 2000 athletes from over 200 countries and are broadcast to an accumulated 6 billion TV audience worldwide, are the world’s third largest sporting event after the Olympic Games and football’s World Cup.
For further details about the SportAccordConvention World Sport & Business Summit, or to register as a delgate, visit www.sportaccordconvention.com.