Tag: SportAccord

  • SportAccord 2018 confirms initial speaker line-up for Bangkok conference programme

    SportAccord 2018 confirms initial speaker line-up for Bangkok conference programme

    [Source: SportAccord Convention] SportAccord will be held from 15 – 20 April 2018 at the Centara Grand & Bangkok Convention Centre, Thailand.
    “We have an amazing SportAccord lined up for 2018, across the conference, the exhibition and the many programmes and events that comprise SportAccord, said Nis Hatt, Managing Director of SportAccord.
    “Attendees will have the opportunity to experience many new elements this year, most notably the new HealthAccord conference stream, additional events, hospitality and networking areas, as well as the unique Thai Pavilion. We’re looking forward to hosting the most prestigious annual sports business event for sport and industry, towards creating a better future for the global sports community and citizens worldwide.”
    This year’s SportAccord Summit (Plenary) is focused on “Uniting A Global Audience: Marketing and Sponsorship for the Future.” Continuing the theme of ‘sponsorship and marketing’ throughout the conference programme, speakers will be representing organisations across the entire sports business landscape including industry, international sports federations, cities and regions, as well as legal and medical experts. Confirmed speakers include:

    Weerasak Kowsurat, Minister, Ministry of Tourism and Sports, Thailand
    Adolfo Bara, Managing Director Sales & Marketing, La Liga
    Caroline Baxter Tresise, International Consultant, Social and Human Resources, UNESCO
    Charmaine Crooks C.M. Olympic Medalist, President, NGU Consultants
    Craig Howe, CEO & Founder, Rebel Ventures
    David Eades, Journalist and Anchor, BBC World
    David Simon, President, Los Angeles Sports Council
    Frederique Reynertz, Director of Legal and Business Affairs Department, IAAF
    Giles D. Morgan, Independent Advisor and Former Global Head of Sponsorship & Events, HSBC Holdings PLC
    Guy Port, Managing Director Asia, Nielsen Sports
    Hayden Opie, Senior Fellow (Melbourne Law Masters), University of Melbourne
    James Pearce, Sports Broadcaster, BBC
    Jeff Benz, CEDS, JAMS Mediator and Arbitrator and former General Counsel of the United States Olympic Committee
    Kim Andersen, President, World Sailing
    Laurie Cavan, GM Parks, Recreation & Culture, City of Surrey, BC, Canada
    Margo Mountjoy, Chair, ASOIF Medical + Scientific Consultative Group, IOC Medical + Scientific Commission-Games Group FINA Bureau
    Matteo Vitello, Business Relations Manager, Technogym SPA
    Matthieu Reeb, Secretary General, Court of Arbitration for Sport
    Melanie Duparc, Coordinator, Smart Cities & Sport
    Michael Lenard, Vice President, ICAS
    Prof. Fabio Pigozzi, President, FIMS (International Federation of Sports Medicine) & Member of the IOC Medical and Scientific Commission – Medical and Scientific Group
    Stephen Townley, Chairman, Active Rights Management Ltd
    Thomas Lund, Secretary General, Badminton World Federation
    Troy Pugmire, Managing Director, Gramercy Global Media

    The SportAccord 2018 conference programme comprises five key streams including: The Summit, CityAccord, LawAccord, MediaAccord and HealthAccord. The conference programme, exhibition, networking and cultural events can be attended by delegates who register at www.sportaccord.com.
    Follow developments and updates via Twitter @sportaccord using #sportaccord, as well as LinkedIn and on Facebook.

  • SportAccord 2018 ‘great honour to host world class event in Bangkok’

    SportAccord 2018 ‘great honour to host world class event in Bangkok’

    [Source: SportAccord] It is the first time SportAccord will take place in Thailand providing a prestigious platform, as well as easy-access for Thai organisations and those in the Asia Pacific (APAC) region, to become involved in the business of sport and take advantage of the many opportunities the event has to offer.
    SportAccord is the only annual sports business event attended by all the international sports federations within GAISF, and provides unique access to numerous networking events and high-profile attendees throughout the week. These include around 1,500 delegates representing industry, cities/regions, legal and health teams, inventors, sports sponsors, providers and rights holders, subject matter experts, as well as newsmakers, to name a few.
    Nis Hatt, Managing Director of SportAccord said: “Final preparations are well underway ahead of SportAccord in April. We have just returned from another series of very successful coordination meetings with the Thai Ministry and their teams in Bangkok. There is a lot of focused and dedicated work going on behind the scenes to ensure that the next SportAccord will be an outstanding success for everyone involved.”
    Hatt went on to say: “If you have not already done so, I would encourage anyone involved in the business of sport, to register and take part.”
    Speaking of the great honour in hosting SportAccord, Col. Ruj of the Sports Authority of Thailand (SAT) revealed to news channels: “Thailand has gained confidence from SportAccord. This also comes from the hard work undertaken by the Thai team over the last 6 months, with a bit left to do over the next 2 months to achieve where we would like to be.”
    As part of the Official Schedule, SportAccord will host well over 20 networking events, a 3-day Exhibition as well as an extensive Conference programme to include: the Summit (Plenary), CityAccord, LawAccord, MediaAccord and HealthAccord.
    Other key features include: Speakers’ Corner, the Thai Pavilion, the Opening Ceremony and Closing Event.
    Organisations looking for opportunities to increase their visibility at the World Sport & Business Summit can become an Exhibitor or Partner by contacting the sales team: sales@sportaccord.com or phone +41 (0)79 126 08 42.
    Follow developments and updates via Twitter @sportaccord using #sportaccord, as well as LinkedIn and on Facebook.

  • UNESCO and UCI reveal how international federations can prioritise relationships ‘between events’ at CityAccord

    UNESCO and UCI reveal how international federations can prioritise relationships ‘between events’ at CityAccord

    [Source: SportAccord Convention] During the session ‘Between Events’, delegates who register for SportAccord will hear about ground-breaking initiatives from UCI (Union Cycliste Internationale) and UNESCO (United Nations Educational, Scientific and Cultural Organization), and the tremendous impact these initiatives are having at both governmental and grassroots levels.
     
    With non-communicable diseases (NCDs) now accounting for the majority of health-related deaths in Asia and the Pacific, especially among youth[1], interventions to increase or improve the quality of spaces in urban planning, can have a transformative effect on the lives of individuals and the community.
     
    Caroline Baxter Tresise, International Consultant for Sport, Social and Human Sciences Sector, UNESCO Paris, will reveal how they are working with IFMA (International Federation of Muaythai Amateur) in Thailand as part of the initiatives, Sport is Your Gang and The New Urban Agenda. Together, these programmes are helping to combat the rise of NCDs as a result of the increase in dedicated urban green public spaces for sport and physical activity such as Muaythai.
     
    “Parks and celebrated public spaces for sport are rapidly disappearing across the world in favour of shopping malls and highways. Sport federations can play an important role at the local level to reverse this trend through dynamic, multi-stakeholder partnerships involving Governments. Join us at CityAccord to find out how!”
     
    Jérôme Lacroix, Business Development Manager, Union Cycliste Internationale will reveal the latest insights from its global initiative UCI Bike City label, including the work they are undertaking in Bangkok. The programme rewards cities and regions that invest in everyday cycling and related infrastructures, as well as elite cycling events. Its long-term vision is to develop a network of UCI Bike Cities enabling them to maximise the impact of sport regardless of age, level of fitness or cycling activity.
     
    “IFs have a fantastic opportunity to not only grow sport followers, but also encourage active and healthy individuals of all ages. This can be done in partnership with cities and regions hosting their events. In return these same hosts can also greatly benefit from such events to showcase and develop areas, including outside of the sports sphere. Lacroix went on to say:
     
    “The UCI Bike City label recognises cities and regions that act as inspiring examples of how elite and everyday cycling can contribute to creating better, safer, healthier and more sustainable communities.  We look forward to sharing examples from this programme with the audience at CityAccord.”
     
    SportAccord is also delighted to confirm the Co-chairs for this year’s CityAccord and City-to-City: Melanie Duparc, Co-ordinator of Smart Cities & Sport Network and an Official Supporter of SportAccord; and David Simon, President of the Los Angeles Sports Council.
     
     
     
     
    Organisations looking for opportunities to connect and increase their visibility at this prestigious global gathering and take advantage of the opportunities associated with becoming an Exhibitor or Partner, should contact the sales team: sales@sportaccord.com or phone +41 (0)79 126 08 42.
     
    As part of the Official Schedule, SportAccord will host well over 20 networking events, a 3-day Exhibition as well as an extensive Conference programme to include: the Summit (Plenary), CityAccord, LawAccord, MediaAccord and HealthAccord.
     
    Other key features include: Speakers’ Corner, the Thai Pavilion, the Opening Ceremony and Closing Event. Follow developments and updates via Twitter @sportaccord using #sportaccord, as well as LinkedIn and on Facebook.
     

    [1] WHO 2016

  • Product Showcase to Debut at SportAccord 2018

    LAUSANNE, Switzerland – Making its debut at SportAccord 2018, smart clothing and body sensor brands will hit the runway in front of a global audience with a daily Product Showcase to ignite the senses at this year’s World Sport & Business Summit.
    With more and more players entering this market, a growing variety of products are arriving on the scene. Sports apparel and footwear continue to lead the way with garments that provide more in-depth physiological and biometric data than has previously been available for wristbands and watches.
    On top of this, professional sports teams continue to adopt the technology with the body sensor market set to achieve 92.1 million1 units in 2022.
    The SportAccord 2018 Product Showcase provides a unique opportunity for a limited number of brands to get in front of their target audience – the international sports federations – and steal a march. Fitness wearables market growth is being driven by professional athletes, teams and consumers looking to gain performance advantage. Athletes and teams were identified as one of the biggest drivers at the International Federation (IF) Forum in 2014.
    Compression technology for quicker athlete recovery, moisture management, smart footwear, wearable patches, connected sports and fitness apparel, all have the opportunity to be on stage at SportAccord 2018. Interested brands should contact sales@sportaccord.com or phone +41 21 601 27 64.
    With an average audience of around 700 delegates during each Product Showcase, brands will have the opportunity to reveal new products and apparel in front of the global sports community – including media.
    Taking place in the heart of the exhibition close to the SportAccord Café, there are multiple packages available to suit all budgets starting at CHF 3,000 – a steal when the current rate per delegate is CHF 2,500. This package includes One Showcase, two delegate passes, and an advert in ‘The Daily’ SportAccord newspaper (digital and print). Brands will also benefit from exclusive ‘promo’ shots to raise visibility for use in media and marketing campaigns.
    Nis Hatt, Managing Director of SportAccord said: “The Product Showcase is an exciting opportunity for sports apparel, smart clothing and wearables brands to gain exposure on a world stage.
    “Years ago, professional teams had straightforward competition and training kits. Now, we’re starting to see devices integrated into their athletic wear for performance analysis. On top of this, smart sports apparel is being designed with superior comfort and performance in mind, for both consumers and professional athletes.
    “Of course, ‘branding and sponsorship’ is also an important aspect for sportswear too – both on and off the field of play, and is part of the theme for this year’s conference programme. The SportAccord Product Showcase is a golden opportunity for a few brands to take part and engage with their target audience.”
    Brands who are interested in taking part in the SportAccord Product Showcase set to take place from Tuesday 17 April to Thursday 19 April throughout the day, should contact the sales team: sales@sportaccord.com or phone +41 21 601 27 64.
    Brands will also have access to the SportAccord Official Schedule including well over 20 key networking events, a full conference programme, and a popular 3-day Exhibition, as part of the delegate experience. SportAccord is also host to the Annual General Assemblies of its GAISF members.
    Follow developments and updates via Twitter @sportaccord using #sportaccord, as well as LinkedIn and on Facebook.

  • Budapest Confirmed as Global Partner for SportAccord 2018

    LAUSANNE, Switzerland – SportAccord is delighted to confirm Budapest as the Global Partner for the 16th edition of the World Sport & Business Summit taking place from 15 – 20 April 2018 in Bangkok, Thailand. Attended by delegates represented at the highest levels, this includes all the international sports federations within GAISF, as well as organisations and industry involved in the business of sport.
    Commenting on their global partnership, Deputy Mayor of Budapest, Alexandra Szalay-Bobrovniczky said: “Budapest is a new force among sports host cities with a great sporting future ahead. Ranked second in the Sportcal Global Sport Cities Index 2017-2023, Budapest hosted the hugely successful FINA Aquatics World Championships and World Judo Championships in 2017.
    “Budapest will also become the European Capital of Sport for 2019, taking its place on the stage among the world’s greats.
    “As a host city, we are immensely proud of our developing track record and look forward to sharing our experiences with the sporting community attending this year’s SportAccord in the iconic host city of Bangkok.”
    Building on the diversity and hosting successes of 2017 which also included the Red Bull Air Race, the premier club competitions for EHF Champions League Final4 and LEN Champions League Final6, as well as the European Youth Olympic Festival, Budapest’s quest to stage global events is set to continue.
    Chosen as the European Capital of Sport for 2019, Budapest will host five world championships with the aim of firmly establishing itself as a leading host city and nation for major events.
    With its long term vision, unstoppable energy as well as breakneck speed in achieving the impossible in record time – such as the new Duna Arena Aquatics Centre – Budapest has now turned its attention to the city’s infrastructure and additional sports venues for future championships. Located in the heart of one of Europe’s striking natural urban environments, Budapest aims to create a modern and interconnected city for visitors, sports fans and the local community.
    Nis Hatt, Managing Director of SportAccord said, “It is with immense pleasure that we welcome Budapest as the Global Partner for SportAccord 2018. Budapest’s ambition and commitment to sport as a world player while staying true to their local identity, paves the way towards a very exciting future. We wish Budapest a productive and successful time in Bangkok.”
    With over 135 cities/regions in attendance at last year’s event, the SportAccord 6-day Summit is a unique opportunity for delegates to network and establish new connections with the key decision-makers involved in the business of sport by registering at www.sportaccord.com.
    Organisations looking for opportunities to increase their visibility at this prestigious global gathering and take advantage of the opportunities associated with becoming an Exhibitor or Partner, should contact the sales team: sales@sportaccord.com or phone +41 21 601 27 64.
    As part of the Official Schedule, SportAccord will host well over 20 networking events, a 3-day Exhibition as well as an extensive Conference programme to include: the Summit (Plenary), CityAccord, LawAccord, MediaAccord and HealthAccord.
    Other key features include: Speakers’ Corner, the Thai Pavilion, the Sports Festival, the Opening Ceremony and Closing Event.

  • EventScotland and Edmonton Events Continue Silver Partnerships with SportAccord

    LAUSANNE, Switzerland – SportAccord is pleased to confirm Silver Partners EventScotland and Edmonton Events will take part in another edition of SportAccord, to be hosted in Bangkok, Thailand from 15 – 20 April 2018. Attended by international sports federations, cities and regions, as well as organising committees, the World Sport & Business Summit attracts delegates across the sports business community at the highest levels.
    EventScotland is a team within VisitScotland’s Events Directorate, and is working to make Scotland the perfect stage for events by developing an exciting portfolio of sporting and cultural events. Paul Bush OBE, VisitScotland Director of Events commented: “EventScotland is delighted to be continuing as a Silver Partner of SportAccord. This is an extremely valuable event for us and the Scottish events industry as it provides us with the opportunity to showcase our capability and capacity as a host of major international events.
    “Over the next 12 months, Scotland will once again provide the perfect stage for some amazing international sporting events, including the Glasgow 2018 European Championships, the 2019 European Athletics Indoor Championships and The 2019 Solheim Cup, and we cannot wait to show delegates exactly what we’ve got planned.”
    Edmonton Events, a partnership between the City of Edmonton and Edmonton Tourism, attracts major events to the city and works closely with rights holders to attract, enhance, and execute sport and cultural events of all kinds. Lindsay Harrison, Director of Edmonton Events said: “We are thrilled to be supporting SportAccord again through our partnership. As one of the top 20 cities in Sportcal’s 2017 Global Sports Cities Index, we value the expertise we’ve gained and the connections we’ve developed through attending SportAccord. We are looking forward to yet another successful event, this time in Bangkok, Thailand.”
    Edmonton Events will also sponsor the ‘Relaxing Zone’ for delegates – a new feature at this year’s 3-day Exhibition. As part of the Official Schedule, SportAccord will host well over 20 networking events, and an extensive Conference programme to include: the Summit (Plenary), CityAccord, LawAccord, MediaAccord and HealthAccord. Sportcal and Yutang Sports, two of the Principal Media Partners for SportAccord 2018 will also host workshops.
    Nis Hatt, Managing Director of SportAccord remarked: “It is a real pleasure to welcome back EventScotland and Edmonton Events as part of SportAccord 2018. Their continued loyalty and support, as well as the mutual benefits these partnerships bring, also demonstrates SportAccord is an impressive draw for cities and regions involved in staging world-class sports events. We wish them an exciting and productive time in Bangkok.”
    With over 135 cities/regions in attendance in Aarhus, Denmark for the 2017 edition, the SportAccord 6-day Summit is a unique opportunity for delegates to connect with the key decision-makers involved in the business of sport by registering at www.sportaccord.com.
    Organisations looking for opportunities to increase their visibility at this prestigious global gathering and take advantage of the opportunities associated with becoming an Exhibitor or Partner, should contact the sales team: sales@sportaccord.com or phone +41 21 601 27 64.Other key features include: Speakers’ Corner, the Thai Pavilion, the Opening Ceremony and Closing Event.
    Follow developments and updates via Twitter @sportaccord using #sportaccord, as well as LinkedIn and on Facebook.

  • Thai Minister of Tourism and Sport & GAISF President Discuss Impact of Upcoming SportAccord

    THAI MINISTER FOR TOURISM AND SPORT & GAISF PRESIDENT DISCUSS IMPACT OF SPORTACCORD 2018 FOR THE HOST NATION, IFS AND GLOBAL SPORTS INDUSTRY
    LAUSANNE, Switzerland – In a recent interview, the Thai Minister for Sport and Tourism Mr. Weerasak Kowsurat discussed the importance of SportAccord 2018 as a global platform for the international sports community and the host nation Thailand.
    Speaking to one of the leading Thai newspapers – The Nation, the Minister commented on what it means for Thai businesses and delegates to be involved in the World Sport & Business Summit: “Logistically, it’s very difficult to get all of these sports representatives together in any one particular city at the same time. At SportAccord, every sports fan or sports player will have access to the big names at some point. The second important thing is the content that will be discussed during SportAccord. The delegates will address the major trends and issues in sports, many of which will be very beneficial for participants or those who have access to SportAccord. They will get to understand the directions and trends in sport, which will help sports planners and sports industry representatives to gain a clearer picture of what they should be doing or where they should be investing.”
    The Minister also explained how well SportAccord is able to convey the true ‘spirit of sport’ and carry these messages to a diverse audience on an international scale.
    Commenting on the plans Thailand is working towards becoming the top sports destination for staging global events the Minister said: “It is about doing three things. The first is to continue to raise the bar. The second is to keep the variety – whether it is to do with geography or culture … as we can accommodate all kinds of different sports events all year around. The third is to keep the spirt of sport in discussions on a regular basis.”
    With this in mind, some of the sports federations of Thailand will also take part in a Sports Festival as part of this year’s SportAccord 2018. Aiming to capture the imagination of citizens and delegates alike, attendees will have the opportunity to mingle and witness a variety of sports, as well as experience the friendship and culture that Thailand has to offer.
    SportAccord delegates will be treated to a spectacular performance featuring The Royal Barge Procession (Krabuan Phayuhayattra Chonlamak) as part of the Opening Ceremony due to take place on Tuesday 17 April at the Royal Thai Navy Convention Hall in Bangkok. This will be accompanied by Keng Tachaya, a well-known international singer with more than 20 global awards to his name.
    The stunning performance will encompass the theme ‘The Sports Dream Destination’ and reinforce The Year of Thai Life Style for 2018 in Thailand. The exquisite Royal Barge marking the occasion is typically only presented at the most significant cultural and religious events. It will symbolise Thailand’s readiness to play host to the world of sport in its quest to become the World Sports Hub and Sports Dream Destination.
    Building on the spirit of cultural exchange and rising to the SportAccord occasion, the host nation will also stage a Thai Pavilion giving delegates further opportunity to discover the cultural treasures Thailand has to offer and sample a delicious range of Thai culinary delights.
    Speaking of the Host City as well as the 6-day event featured in the official eMagazine The Preview, Patrick Baumann, President of SportAccord and GAISF said: “”I am delighted that SportAccord is coming to Bangkok, a truly great city in a region which is playing an increasingly important role in world sport.
    SportAccord is firmly established as the essential meeting place for all the major stakeholders in sport around the globe and the organisations and businesses which provide services for them. Consequently, for a week in April, Bangkok will become the hub of world sport, creating a significant opportunity for Thai businesses to arrange to meet and engage with International Federations and other sports organisations to identify opportunities for co-operation and for business.
    GAISF and its members are looking forward to visiting Bangkok for our most important meetings of the year and we are determined to leave a positive legacy for the Thai sports community and business operating in the sports sector.” Organisations who wish to take part should register for SportAccord 2018 which gives them access to the entire conference programme. As part of the Official Schedule, SportAccord will host well over 20 networking events and a popular 3-day Exhibition, as part of the delegate experience.
    Organisations looking for opportunities to increase their visibility at the World Sport & Business Summit can become an Exhibitor or Partner by contacting the sales team: sales@sportaccord.com or phone +41 21 601 27 64.
    Follow developments and updates via Twitter @sportaccord using #sportaccord, as well as LinkedIn and on Facebook.
     

  • SportAccord Roundup

    SportAccord Roundup

    LAUSANNE, Switzerland – SportAccord today confirmed record levels of engagement from key players with over sixty-five nationalities already registered for the World Sport and Business Summit set to take place at the Centara Grand & Bangkok Convention Center, Thailand from 15 – 20 April 2018.
    With support from the highest levels, including the Host City and Nation Thailand, as well as from the sports community and industry, SportAccord is pleased to confirm all five Gold Partnerships for the 16th edition have been taken. This includes 2017 host Sport Event Denmark as well as Sports Bureau Macau SAR Government who have signed once more. SportAccord also sees three new Gold Partner entries this year including Chungcheongbuk-do, Federation Internationale de Teqball (FITEQ), and Malaysia Major Events – a Silver Partner in previous years.
    Organisations looking for opportunities to increase their visibility at the World Sport & Business Summit can become a Partner or Exhibitor by contacting the sales team: sales@sportaccord.com or phone +41 21 601 27 64.
    Always a popular draw at SportAccord, record numbers of exhibitors have also signed up. For the first time, a collective delegation of ten cities from the USA have come together to continue to build momentum in the region. Al Kidd the CEO of National Association of Sports Commissions commented:
    “Since I began working at the NASC we have methodically turned over every aspect of the organization to improve our offerings to fit our new operating mantra. The NEW NASC will be more inclusive to all organizations on the sports events and tourism value chain. To do so, we intend to revise all aspects of our business including governance, programming, membership resources, educational development and our new more inclusive organizational name – American Sports Events & Tourism Society.
    Kidd went on to say: “To that end, we recognize the importance of our international friends and relationships and am proud to partner with SportAccord with our first unified marketing effort in support of our current and future relationships. Our delegation members see the opportunity created by the SportAccord team to bring a united US front to the international sports world.  Our goal is that this begins a more robust business exchange of marketing, competitions at the amateur and professional levels and operational partnerships to bring speculator International events to our communities.” 
    Further opportunities for networking as well as relaxation have also been built into this year’s Exhibition space to enhance the delegate experience. These include ‘Meet and Greet’, a Media Zone, and a Relaxing Zone sponsored by Edmonton Events, where delegates will have the opportunity to experience a Thai massage.
    Speakers’ Corner has also garnered considerable interest this year with sixteen organisations taking the stage in a bid to engage delegates with their latest offerings and opportunities.
    SportAccord continues to attract an array of speakers and subject matter experts for its Conference Programme. New for 2018, HealthAccord joins the conference programme with strong representation from global health organisations and the world of Academia – at the highest levels. Also new to this year’s conference approach, LawAccord will connect the dots and host a city themed session for delegates, providing a 360º degree view when it comes to contract negotiation for event owners and host cities.
    Organisations who wish to take part in SportAccord and experience all the opportunities it brings, should register as delegates ahead of the price rise on 19 March where the delegate rate will be CHF 3,000.
    In its pursuit to become the ‘Sports Dream Destination’, delegates will also have ample opportunity to experience the wonderful culture, hospitality and culinary delights Thailand has to offer, showcased in the Thai Pavilion. On top of this, SportAccord will also host a Sports Festival. Many of the national federations will take part in sports demonstrations – open to both citizens and delegates alike.
    Thailand, the land of smiles and one of the most popular tourist destinations in the world, has also attracted a record numbers of delegates bringing accompanying guests to the event.
    Further networking events are also planned including a stunning Opening Ceremony at the Royal Thai Navy Convention involving the prestigious Royal Barge Procession as well as a Thai banquet of ‘tasters’ to complement the Thai experience for delegates.
    As part of the Official Schedule, SportAccord will host well over 20 networking events and a popular 3-day Exhibition, as well as a full conference programme including: the Summit, CityAccord, LawAccord, MediaAccord and HealthAccord.
    Follow developments and updates via Twitter @sportaccord using #sportaccord, as well as LinkedIn and on Facebook.

  • Sir Craig Reedie CBE and Paul Bush OBE announce Host City 2018 theme at SportAccord 2018

    Sir Craig Reedie CBE and Paul Bush OBE announce Host City 2018 theme at SportAccord 2018

    The fifth Host City conference and exhibition, Host City 2018, takes place in Glasgow on 20 to 21 November.
    The theme of Host City 2018, “The Future of Major Events” was announced and discussed at SportAccord 2018 by Paul Bush OBE, Director of Events at VisitScotland and Sir Craig Reedie CBE, IOC member and President of the World Anti-Doping Agency (WADA).
    In conversation with Ben Avison, Host City’s Editorial and Conference Director, the VIP speakers discussed what lies ahead for major events sector and gave a taste of items on the agenda for Host City 2018: the largest meeting of cities and sports, business and cultural events.
    The discussion took place at Speakers Corner at 12:00 on Tuesday 17 April.
    Looking ahead to the discussion, Paul Bush OBE, who leads EventScotland as part of his role as VisitScotland’s Director of Events, said: “We’re at an interesting juncture in the hosting and delivery of major events. The rapidly changing way audiences are engaging with events through the advancements in technology as well as the social and economic impacts on the host country makes the future of major events a hot topic for discussion.
    “Major events can create an impact like no other. Articulating their special DNA and how they can provide a 360-degree perspective across sport, culture, health, education and tourism is something I look forward to discussing with the industry during the Speakers Corner session and in great depth at this year’s Host City conference in Glasgow. By continuing to evolve and innovate, the future of major events will continue to be a positive one.”
    Ben Avison, Editorial and Conference Director said: “Host City always addresses the primary concerns of the major events hosting sector and this year’s theme, ‘The Future of Major Events’ is no exception.
    “Across the world, demographics, economics and geopolitics are all changing in tandem with revolutions in technology that are transforming the landscape forever. Rights holders, hosts and organisers must all stay ahead of the game to ensure their major events are engaging and beneficial for future generations, and Host City conference and exhibition provides the ideal setting for this.”
    After the VIP dialogue, attendees had the opportunity to share their thoughts and discuss how they can get involved in Host City 2018.
    Host City speaker Sarah Lewis OBE, Secretary General of the International Ski Federation (FIS) and Association of International Olympic Winter Sports Federations (AIOWF) also looked ahead to Host City 2018, saying: “Stakeholders of major events all have the same goal to have highly successful events and consequently it is essential to connect and collaborate to fulfil these to the best extent. The platform offered by Host City assists to facilitate the process and also learn more about each other’s diverse needs”.
     
    About Host City
    Host City is the media and event of choice for cities, rights holders, organising committees and suppliers in their quest for best practice on hosting major events of all kinds.
    First launched in 2003 as a bilingual magazine for the organisers of the 2008 Beijing Olympic Games, Host City now serves all stakeholders in international sports, business, cultural and events through magazines, website, conferences and exhibition.
    Now in its fourth year of growth, Host City conference and exhibition is firmly established as the largest meeting of cities and sports, business and cultural events, renowned for the highest level of speakers, content and networking. Host City 2017 recorded its greatest participation more than 50 city representatives, 30 event owners, 20 organising committees, 15 media and two hundred delegates. Host City will be returning to Glasgow in November 2018 with a greatly increased exhibition.
    The first Host City Asia event takes place in Beijing at the end of May 2018, bringing international event owners and Asian hosts together for high level discussion and networking.
    Host City is the Official Event Development Partner of SportAccord 2018.
    For more information contact ben.avison@hostcity.com (+44 7876 682072)
    For information and industry news, visit www.hostcity.com
    Follow Host City on Twitter @Host_City
     
    EventScotland
    EventScotland is working to make Scotland the perfect stage for events. By developing an exciting portfolio of sporting and cultural events EventScotland is helping to raise Scotland’s international profile and boost the economy by attracting more visitors. For further information about EventScotland, its funding programmes and latest event news visit www.EventScotland.org. Follow EventScotland on Twitter @EventScotNews.
    EventScotland is a team within VisitScotland’s Events Directorate, the national tourism organisation which markets Scotland as a tourism destination across the world, gives support to the tourism industry and brings sustainable tourism growth to Scotland. For more information about VisitScotland see www.visitscotland.org or for consumer information on Scotland as a visitor destination see www.visitscotland.com.

  • Thailand: hosting in harmony

    Thailand: hosting in harmony

    Host City: What is the main aim of Thailand’s event hosting strategy – is it direct economic impact or wider societal benefits?
    Weerasak Kowsurat: We never draw any international games to the country for economic purpose. This happens afterwards, when you see people coming to the city and spending money, but it is never placed there as the main objective of why we bid.
    Every time we bid it is because we think that it is time to generate a spiritual atmosphere for the locals to attend and understand better about sports. It’s more on the social side.
    It is not a stadium that makes the city that looks lively; it is the population, the people who, after the sports events happen, are inspired to do more activities – either economically, socially or culturally. And we find we have been very successful in that direction.
    We don’t intend to always see people packing in a big major stadium somewhere – it happens naturally.
     
    Host City: Do you have plans to build any major new venues?
    Weerasak Kowsurat: We have decided to think a lot more seriously about whether there are requirements to build more sporting facilities, because we think that unless we have a better plan of how we are going to use those facilities after the mega event, then we would prefer to make use of what god gives. And you see that in the Tri-league – swimming, biking, running – this is happening more and more in Thailand and we are getting more international participants who want to come here, not only because they want to be at the championship but part of our society.
    See, Thailand has been voted internationally as the friendliest country in the world for around ten consecutive years. It pleased a lot of people, including ourselves, that the scenery is nice but the better part is that the people are nice. They may not all be able to communicate in international languages, but the body language is so friendly that it absorbs almost any activity, either sports or non-sports.
    Also the weather is so amenable to almost any kind of sport – except winter sports! Then we have all year round sporting activities happening all the time. We have been working with at least 600 run and ride events annually around the country. With a population of 70 million population, this means we have at least 1,000 attending each event around the country.
    See, sporting is not about winning or losing. It is an activity that you do with others. That will help to mix diverse people, regionally, domestically and internationally.
    Thailand received 35 million international visitors last year, including a million Americans. We have a great variety of people coming into the country. Sport events can be looked at as a way in the modern society for different people to mix together.
    When you mix these kind of things together it will bring harmony: harmony for the guest and harmony for the host.
     
    Host City: What kind of events are most important to Thailand – sports, business or cultural events?
    Weerasak Kowsurat: We have 1.2 million MICE travellers coming to the country every year. But that is not the biggest portion of activities we have – the largest is people travelling for tourism generally.
     
    Host City: Thailand has not hosted a major multisport event since the Asian Games in 1998. Are you still focusing on smaller championships or will you bid for mega events in the future?
    Weerasak Kowsurat: We have been talking about the Youth Olympics, but it depends more on what we would like to achieve; and we need to consult more with our people and find out what they are most interested in.
    Having all the big sport leaders coming into town at SportAccord gives us a chance to see the whole list of all sports available on the planet. Maybe it’s time for our generation to pick and choose what to try.
    It’s not about competing to be the host city; it’s about what the people in the city want to do.
    In Thailand, the sports facilities that already exist have room to grow; we don’t want them to sit idle. At the same time, we also have what god makes: we have very nice scenery, we have two oceans, we have mountains and plains; and the weather outside is so amenable to sport. So instead of throwing away billions of dollars building something in concrete, why don’t we get people to go out and be friendly in the local atmosphere.
     
    Host City is Event Development Partner of SportAccord