SportAccord Convention has announced that Repucom will once again be the Official Marketing Research Partner for this year’s World Sport & Business Summit taking place from 19-24 April 2015 at the Sochi Expocentre, Sochi, Russia.
“We’re delighted to be partnering with SportAccord Convention for another year; an event that clearly shapes the sports landscape annually.” said Paul Smith, Repucom Founder and CEO. “Equally, Repucom strives to help clients navigate the sports and entertainment sector – through research, analytics and insights – ultimately delivering solutions connected to these three pillars. Being a partner of SportAccord Convention brings us closer to the equation.”
Repucom’s connected solutions allow businesses to better understand and connect with their audiences and customers through media, sponsorship and communication.
Nis Hatt, Managing Director, SportAccord Convention commented, “As the research and consultancy provider for top brands and organisations in the sports world, Repucom is ideally positioned to take the pulse of the industry.”
Over the last year, a key development for Repucom was the work in Government, Tourism and Events, helping their partners to achieve a range of objectives including revenue increases for rights holders.
This year, Repucom are going a step further, and taking a more holistic approach in delivering solutions, supported by more than 30 years of experience and using the tools they have access to globally.
The SportAccord Convention World Sport & Business Summit is a unique opportunity for key decision-makers in sport to engage with business leaders across 25+ industry sectors. The 6-day event features a 3-day Conference, dynamic exhibition, LawAccord, City Forum, the SportAccord Convention Village and Sports Demo Zone, as well as hosting the annual general meetings of governing bodies of world sport.
For more conference information, including the Official Schedule and Conference Programme, or to register as a delegate, visit www.sportaccordconvention.com.
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SportAccord Convention welcomes back Repucom as Marketing Research Partner for World Sport & Business Summit
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Magical ideas to capture the public imagination
HOST CITY: Does culture have a prominent enough role within the Olympic Games now?
Helen Marriage: I think it’s great that there should be a cultural aspect to the Olympic Games, but competitive art is not how the world is these days. There’s a sense in which art does different things from sport, and that whole thing about winners and losers isn’t really how most artists would think.
What you’re dealing with in terms of the Olympics is a very big machine, which is very dedicated to the concept of winning and losing. I think a rebalancing of the significance of art and sport would be really interesting, though whether that can be achieved easily I have some doubt.
The thing about art that differentiates it from sport is the uncertainty. If you are running a sport event, you don’t know who’s going to win but you know what the format is – there are rules and regulations.
I think that London went as far as it is possible to have gone currently in terms of getting culture to be taken seriously as part of the Olympic effort.
HOST CITY: What was the cultural highlight of the Olympic Games for you?
Helen Marriage: I would of course say the project that we did for London 2012, by the director Deborah Warner and actor Fiona Shaw called Peace Camp. It was described by the New York Times as a “refugee camp from heaven” epitomising the story of the Olympics. It was a series of nine installations around the coast of the UK that welcomed visitors through the great poetry of our land. It was a beautiful, quiet, contemplative piece that showcased Britain as an island nation and it was really lovely.
There were really lovely things in London like Piccadilly Circus Circus, which was the opposite, with thousands of people and lots of energy. But the thing I loved about what we did was that it was the opposite of competition – it was really far away from London and you had to make an effort to get there.
HOST CITY: What’s your opinion of public art projects like the Arcelor-Mittal Orbit?
Helen Marriage: I completely understand the motivation for doing it, to build something that was there during the Games and would be there for legacy. It’s not necessarily to everyone’s taste, but those monumental sculptures are always interesting and provoking debate is part of the function of art anyway.
The thing about art is that it’s non-competitive – it’s about how an extraordinary, surprising, magical, unlikely idea can be conjured out of nothing.
Money spent is money spent, but all these things – sport, art, music and religion are all manifestations of our culture and it’s always great to do so as a public voice.
HOST CITY: What are the benefits of artistic events and installations for the people that live in cities?
Helen Marriage: There’s always the thing about looking at your city differently; and they can attract inward investment.
If you look at something like poppies at the Tower of London for Remembrance Day that’s an artwork; it started very quietly. It’s a really simple idea, it’s made millions of pounds for charity, five million people have been to see it, it’s created a real buzz and sense of destination, it was moving to people. Whether you think it is great art or not is not the point – it’s that it captures public imagination.
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HOST CITY 2015: The Largest Meeting of Cities and Sports, Business and Cultural Events
HOST CITY has launched “HOST CITY 2015: The Largest Meeting of Cities and Sports, Business and Cultural Events” – a major conference and exhibition to take place on 9 and 10 November 2015.
With 100 per cent attendee satisfaction, HOST CITY: Bid to Win in 2014 was acclaimed as the optimal setting to network with and learn from peers in the business of hosting major events.
The HOST CITY 2015 Bid to Win ConfEx will again create a unique dialogue between cities and rights holders of sporting, cultural and business events, on a bigger scale than ever before.
The 2015 conference will focus on how cities and rights holders can work together to deliver successful, safe and sustainable sporting, cultural and business events. These range from mega events such as the Olympic Games and World Expos to major business, scientific and cultural events.
HOST CITY 2015 is set to include VIP speakers from event owners: IOC, CGF, FIFA, sports federations, BIE, MTV, EU Capital of Culture, Rock in Rio, major scientific congresses; city event leaders from Brazil, Canada, China, France, Germany, Italy, Kazakhstan, Japan, Qatar, Russia, South Africa, Spain, Sweden, USA and many more.
In an increasingly competitive global market, cities are hosting a wider range of events to attract a greater share of global trade and investment. HOST CITY 2015 provides the platform for them to work together to attract, build and host the greatest events in the world.
Rights holders will announce plans for their events and share insights on bidding for and hosting their properties. Cities will share their experiences of building a portfolio of sports, business and cultural events that attract investment and benefit society.
With a mix of panel discussions, keynote addresses and case studies focussed on mega events, transport, security, business and cultural events, HOST CITY 2015 highlights the issues and opportunities facing everyone in the business of city events.
Press coverage of HOST CITY Bid to Win 2014 included: The Telegraph, Daily Mail, O Globo, Bloomberg, Associated Press, ESPN, Fox Sports, USA Today, Huffington Post, Star Africa, Yahoo, China Sports, Indian Express, Yomiuri Shimbun, Sports Illustrated, Washington Times, Kyiv Post, La Gazzetta Dello Sport, Omnisports, MSN, beIN Sports, Eurosport, Fox Sports, with media partners SportCal, Around the Rings, iSportConnect and widespread social media coverage on #HostCity.
“We were very pleased with the overwhelmingly positive reaction to Bid to Win and very proud to present the HOST CITY 2015 Bid to Win ConfEx,” said event chairman and editorial director Ben Avison.
“The world’s most highly regarded speakers will cover all aspects of bidding for and hosting major events.
“We look forward to welcoming you to HOST CITY 2015: Bid to Win, The Largest Meeting of Cities and Sports, Business and Cultural Events on 27-28 October.”
To download the latest agenda visit www.bidtowin-hostcity.net
Book your place and discuss sponsorship and exhibitor opportunities with Adam Soroka on +44 (0) 203 077 8732 or adam.soroka@bric.com -

Host city selection is not political endorsement, says IOC president
In an address to the Danish National Olympic Committee (NOC) Congress on Thursday, IOC president Dr Thomas Bach made it clear that the choice of host city is not an endorsement of a country’s political system, because the IOC is politically neutral.
He also explained how the Host City contract now prevents discrimination of athletes and binds the organisers of the Games to uphold international agreements applicable in the host country.
The theme of the NOC Congress was called “Can Sport Save the World?”
Bach said “Sport can neither save the world alone nor can it alone make the world a better and peaceful place. But sport has the power to contribute to a better harmonious and peaceful world.”
Sport can do this through the universal law of fair play, he said. “Regardless of where we practice sport, regardless of who is playing sport, the rules are the same. They are recognized worldwide. They are based on a common ‘global ethic’ of fair-play, tolerance and friendship.
“This means in sport all people are equal. In order to be able to apply this universal law worldwide and to promote this global ethic sport must be politically neutral. If not, we could not ensure the equal treatment of all people without any kind of discrimination – sport would be torn apart by politics.
“We have seen this in the past with some political boycotts which did not serve any good purpose. Furthermore, boycotts are a fundamental contradiction to the spirit of sport depriving it of the means to work for peace, mutual understanding and solidarity.
“To be politically neutral does not mean to be apolitical. In fact in the past many people pretended falsely two things: Firstly, that sport has nothing to do with money. Secondly, that sport has nothing to do with politics.”
While remaining politically neutral, the IOC must consider the political implication of its decisions, Bach said.
“This is most obvious when it comes to choosing the venues for major sports events, above all for the biggest and most important of these, the Olympic Games. Because already a candidature for the Olympic Games draws the world’s attention to the candidate country. This is even more true for the host country with the additional economic implications and investments.
“Choosing a host city does not mean that the IOC necessarily agrees with the political and/or the legal system in the host country. It does not mean that we agree with the death penalty or with discrimination, just to give two examples.
“It means however that in every country where we organize Olympic Games, we want to send the strong message of tolerance, respect and fair play. It means that we require compliance with all the values of the Olympic Charter for all participants at the Olympic Games.”
Bach gave examples, such as how the IOC asked for and received assurances that Russia’s law prohibiting the public promotion of homosexual orientation would not apply to any of the participants of the Olympic Games.
He also cited how the IOC raised the issue unpaid migrant workers on the Olympic sites, leading to more than 500 companies being investigated and more than US$ 8m in unpaid wages being paid to 6175 workers.
In another example, he pointed out that the IOC made the internet fully accessible to all participants of the Youth Olympic Games in Nanjing.
Agenda 2020 has created a new clause in the Host City Contract that “the organization of the Games must comply with local, regional and national legislation and international agreements and protocols applicable in the host country with regard to planning, construction, protection of the environment, health and safety and labour laws.”
And through its Agenda 2020 review, the IOC has amended the Olympic Charter to state: “The enjoyment of the rights and freedoms set forth in this Olympic Charter shall be secured without discrimination of any kind such as race, colour, sex, sexual orientation, language, religion, political or other opinion, national or social origin, property, birth or other status.”
Bach said this language “mirrors the text of the United Nations Universal Declaration of Human Rights.”
“It is the responsibility of the IOC to ensure the application of the Olympic Charter at the Olympic Games. At the same time we must acknowledge that we have neither the mandate nor the capability to change the laws or the political system of a sovereign country.”
The full text of the speech is available here.
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Toyota to transport the Olympic Games to 2024
The International Olympic Committee has confirmed that Toyota has joined The Olympic Partner (TOP) programme in a new “mobility” category.
The deal will see the Japanese company supply sustainable transport solutions through to the 2024 Games.
Toyota’s global rights begin in 2017 but the company’s sponsorship rights in Japan are effective immediately.
Toyota joins Bridgestone Group as the second Japanese headquartered multinational to sponsor the IOC since Tokyo was awarded the hosting rights to the 2020 Olympic Games in 2013.
“Long-term partnerships are the backbone of our commercial programmes and they enable the financial security of the entire Olympic Movement,” said Tsunekazu Takeda, the IOC’s Marketing Commission Chairman, President of the Japanese Olympic Committee and Vice-President of the Tokyo 2020 Organising Committee.
The IOC’s twelve worldwide TOP partners also include McDonalds, Coca Cola and Visa.
The value of the deal has not been disclosed but domestic Japanese media have cited a figure of US$835m (GB£565m).
The mobility partnership will focus on sustainability, the central principle of the IOC’s Agenda 2020 programme of reform.
“It is the first time in the successful history of the TOP programme that we have had a mobility category, said IOC President Thomas Bach.
“It is in the spirit of the Olympic Agenda 2020 not just in terms of innovation but also in terms of sustainability in mobility.
“Toyota is the world leader in its field and this partnership signifies a strong commitment to the future of the IOC and the Olympic Movement. Toyota and the IOC share the same values and we welcome Toyota Motor Corporation to the Olympic family.”
Toyota will work with the Organising Committees through to 2024 to provide sustainable mobility solutions for hosting the Olympic Games and the legacy of the host cities.
These solutions include intelligent transport systems, urban traffic systems and vehicle-to-vehicle communications systems.
Toyota will also support the Olympic movement through its global promotional reach.
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Dubai Expo 2020 reports progress at committee meeting
At its first meeting of the year, the Expo 2022 Dubai Higher Committee heard on Wednesday that preparations are well underway for hosting one of the world’s biggest events.
The meeting was chaired by Sheikh Ahmad Bin Saeed Al Maktoum, the chairman of Expo 2020 Dubai Higher Committee, president of Dubai of civil aviation and chairman and chief executive of Emirates airline and group.
The committee discussed the development and final preparation of the Expo 2020 Dubai Registration Dossier, which it is due to present to the Bureau of International Expositions (BIE), the governing body of World Expos, later this year.
The committee also heard a progress report on the Expo site and marketing and communications strategies.
“There has been substantive progress on many fronts this year, both in the UAE and across the world,” said Reem Al Hashemi, UAE Minister of State, board representative of the Dubai Expo 2020 Higher Committee and director general, Bureau Dubai Expo 2020.
“We also plan to continue to build strong momentum throughout 2015 with a number of robust awareness engagements and collaborative initiatives that will collectively ensure we deliver an event worthy of the history of World Expos and that does justice to the celebration of the 50th anniversary of the UAE.”
Expo 2020 Dubai launched a nationwide community engagement campaign earlier this month under the banner of ‘For Everyone’.
The ‘For Everyone’ campaign, an awareness building and engaging series of public activities, will support the UAE and Expo 2020’s participation in the Expo Milano 2015, which takes place from 1 May to the end of October.
The UAE’s country pavilion at Expo 2015 will focussing on the UAE’s efforts to address food and hunger issues while also promoting the theme of Expo 2020 Dubai, which is “Connecting Minds, Creating the Future”.
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South Africa not “playing lotto” with Games bids
South Africa is certain to bid for the Olympic Games but will not rush into it now Durban is the only bidder for the 2022 Commonwealth Games.
Instead, the government and sports authorities are about to start a process of deciding whether it is feasible to bid for the 2024 Olympic Games so soon after Durban 2022.
“The Olympic Games will be the next thing. When? 2024? I don’t know,” said Fikile Mbalula, South Africa’s minister of sport and recreation.
“We now have the Commonwealth Games, but the fact that we will host [the Olympics] in the future and we will have an appetite is not off the radar,” he told HOST CITY at the launch of Durban’s Commonwealth Games bid in London last week.
With Edmonton pulling out of the race to host the 2022 Commonwealth Games, Durban is in pole position to be awarded the hosting rights on 2 September, subject to the Commonwealth Games Federation’s rigorous evaluation process.
The deadline for submitting a bid for the 2024 Olympic Games is less than four weeks later.
Asked if there is a timeframe for announcing whether South Africa will put in a bid for the 2024 Olympic Games, Mbalula said “Not at all. Look, the question is not like thinking on our toes.
“We know for a fact that we are here now for the Commonwealth Games and we are not like playing lotto, trying to catch everything at any time and going for the bigger prize.”
An important part of South Africa’s decision-making will be evaluating whether it would be able to provide the financial guarantees necessary to bid for the Olympic Games two years after the Commonwealth Games.
“It might not be the case,” Mbalula said, “like we were not in the position to back Olympics three years ago and we backed off because of the challenges we faced and the fact that we hosted the World Cup. We needed a breather.”
“We don’t want to do things that we will not be in a position to handle. We can handle the Commonwealth Games now – and if we look in the next two, three, six years to come, if we can handle the Olympics then we will look at that and make a proper evaluation about it.
“But it’s not like just a knee jerk reaction, because the world wants us to host and therefore we can – it’s not about that.
“We will do it – it might not be me, there will be somebody in this government that will have that challenge of hosting the Olympics in the future.
“And that will be most welcome. It’s a very important mega event that all nations aspire to host, globally.
“Our bigger prize now is the Commonwealth Games and we are embracing that with both hands.
“It’s now or never, and this is what we must embrace as a nation and move forward, and give opportunities to young people and those who grew up when South Africa was in total isolation.”
Any Olympic bid would be launched by the South African Sports Confederation and Olympic Committee (SASCOC).
“We as SASCOC and the government have not had any discussions in relation to a possible bid to host the Olympic Games. We would have to first sit down with government and look at what is feasible for the country. As yet these initial discussions have not taken place,” Mark Alexander, CEO of Durban 2022 and SASCOC board member told HOST CITY.
“Our objective at the moment is to focus on the Commonwealth Games and we totally committed to ensuring that we meet our obligations that we presented to the Commonwealth Games Federation in London.”
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International sport community in mourning
It was with profound sorrow that I learnt of the tragic helicopter crash yesterday which claimed the lives of three of France’s sport icons, swimmer Camille Muffat, 25, sailor Florence Arthaud, 57, and boxer Alexis Vastine, 28.
Two of them were Olympians. All three of them, just like all athletes around the world, embodied the values of peace. Each of them has moved us, thrilled us and made us proud. They have filled our hearts with emotion. Beyond their sporting performances, they were committed to giving back to society what sport had given them.
We will never forget the youthful vitality of Camille Muffat, 400m freestyle Champion at the London Olympics, the accomplishments of Florence Arthaud, winner of the 1990 Route du Rhum transatlantic race, and the passion of Alexis Vastine, Beijing Bronze Medallist who was looking to win Gold in Rio.
The entire sports community mourns this great loss. Along with the teams of the World Olympians Association and Peace and Sport, our thoughts are with the families and loved ones of the victims.
Joël Bouzou
President of World Olympians Association
President and founder of Peace and Sport -

Temporary venues must innovate to meet demand, say IOC and UEFA
With growth in demand for temporary infrastructure set to continue to grow from one event to the next, innovation will be crucial to keep pace with this demand, according to senior officials at the International Olympic Committee (IOC) and the Union of European Football Associations (UEFA) speaking at the first conference of the Association of Global Event Suppliers (AGES).
“Temporary infrastructure is crucial for the operation of large events. The demand for such venue infrastructure for media, security, logistics, hospitality and fan zones is increasing from event to event,” said Martin Kallen, director of UEFA operations division and CEO of EURO 2016 SAS – the organisation responsible for all operational aspects of Europe’s biggest football tournament.
There are major business opportunities for suppliers of temporary infrastructure at the upcoming UEFA EURO 2016 in France, Kallen said.
The recently adopted Olympic Agenda 2020 will drive demand for temporary infrastructure, said Xavier Becker, Head of Venues, Infrastructure & Services at the IOC.
“The IOC wants to actively promote the use of existing and temporary infrastructure to contribute to more sustainable and cost effective solutions,” he said.
“Furthermore the IOC wishes to develop the awareness regarding temporary infrastructure and to promote an earlier engagement with the suppliers market.
“I would also encourage the industry to develop innovative solutions, and to think about new reusable large facilities to provide more flexibility for organizers.”
The need for innovation was also stressed by Kallen, who said “Suppliers need to fulfil high selection criteria. Quality, reliability and the capacity to innovate are key.”
The conference, which took place in Derbyshire, UK on 2 and 3 March, was the first gathering of members and associate members of AGES who, along with other industry experts, discussed the challenges and opportunities for temporary infrastructures and demountable venues for large events.
The event was organized by AGES and hosted by Eve Trakway.
“We want AGES to become the platform for the industry and establish a framework and forums to become an integrated part of the delivery solution for all key stake holders,” said Daniel Cordey, chairman of AGES.
“AGES will approach governmental bodies and organisers, who face the challenge of finding appropriate solutions, to explain the huge possibilities of the industry and to help develop true legacy plans for their events.”
Since being founded by 18 members in June 2014, AGES has almost doubled in size.
“Looking down the growing list of members it is very encouraging to see the incredible level of event expertise assembled around one table,” said Guy Lodge, an honorary member of AGES who has been involved in three major events in Russia, Scotland and Brazil.
“It drives home the challenges that the industry faces, around budget pressures, varying procurement practices and regulatory compliance”.
AGES is a not-for-profit-making organisation based in Switzerland formed to become the label for quality and reliability for temporary infrastructure works for major events.
Its members are market leaders in the international event suppliers industry and front runners in the development of new products and services. Together they annually deliver services and works for close to 1.5 Billion EUR.
AGES seeks to present the capabilities of the industry to governmental bodies, key stakeholders and organisers of large sports events, to develop standards and procedures, to facilitate interaction and to obtain cost-effective infrastructure solutions for future events.
For more information, please visit www.ages.international or contact Daniel Cordey, Chairman of AGES at info@ages.international or by telephone +41 79 407 06 06 -

The city is the centre of the world’s biggest story – Filmmaster Events
HOST CITY: Rights holders, hosts and organizers of mega sports events have a number of requirements and expectations about the structure and content of opening and closing ceremonies. How do you balance these requirements, and how do you avoid ceremonies becoming formulaic?
Antonio Abete: Producing a sports event requires commitment, experience, creativity and managing skills. This is why the best companies in the world take the field when it’s time to organise these important ceremonies. Expectations are always high: sports ceremonies are among the most watched television events in the world.
On average, more than 4 billion people watch Olympic ceremonies. These events are in charge of telling the story of the country, showing its traditions, celebrating its future. They must meet technical demands as well as the emotional needs of the television audience and live viewers. Finding the right balance it is not simple; for this reason, long experiences together with the will to experiment with creativity are essential.
It is difficult to work in a stadium: there are a lot of limits, such as the field of play, which is untouchable. You need to be creative if you want to avoid banality and keep the viewers attention high. You have to think outside the box and interchange charged-up moments with poetic ones. The viewers will be able to feel a wide range of emotions thanks to the successions of performances.
HOST CITY: How important for the host city are the opportunities that mega sports events present for hosting other concurrent events, such as cultural festivals and business events, and how can a host city maximise these opportunities?
Antonio Abete: The host city has got a great opportunity to highlight and promote its heritage through the world. It is essential that the city works as the leader of the event and creates an appropriate structure for all the accessory events. The city should be the protagonist in order to allow the public to discover the resources of its land. During these events, sport is linked with social issues, politics, culture and the future of the society that it is representing. Host cities must be able to handle all these different aspects and adopt a long-term strategy to make the shows more successful.
HOST CITY: How do you see event production changing in 2015 and beyond?
Antonio Abete: There are no specific trends or determined directions. We are a leading player in event history, and we are aware of what we offer and what we can produce.
The events industry is influenced by trends, like every industry, mostly because of new technologies, which are now essential while creating and producing every kind of event. We have been the first one to try new strategies, find innovative instruments and changing the rules. We are one of the few companies in the world, and the only Italian company, to be licensed to organise Olympic Ceremonies. This makes us proud and encourages us in improving our services and our skills more and more.