Tag: Beijing 2022

  • Beijing 2022 unveils mascots for Olympic and Paralympic Winter Games

    Beijing 2022 unveils mascots for Olympic and Paralympic Winter Games

    [Source: Beijing2022] Chinese Vice Premier Han Zheng, International Olympic Committee President Thomas Bach, and Minister of the General Administration of Sport of China and BOCOG Executive President Gou Zhongwen jointly unveiled Bing Dwen Dwen(???), the official mascot for the Olympic Winter Games, along with Chinese short track speed skater Wu Dajing and local school student Zhang Jiman.
    The jovial panda mascot is an ambassador for winter sports. Bing (?) is the Chinese character for ice, while Dwen Dwen (??) is a common nickname in China for children that implies healthiness, cuteness, and ingenuousness – characteristics also shared with pandas.
    Clothed in a full body suit of ice, a symbol of purity and strength, Bing Dwen Dwen wants to emulate the physical and mental power of Olympians, and to help spread the enduring Olympic spirit. The heart shape in its left palm represents the host country’s hospitality, and the mascot is expected to connect and bring joy to people participating and watching the Olympic Winter Games Beijing 2022 from all over the world.
    The coloured halo surrounding its face is suggestive of ice and snow tracks, as well as the flowing “ribbons” on the exterior of the National Speed Skating Oval, one of two new competition venues in the Beijing zone that is expected to become a landmark of the Games.
    The dynamic lines of the halo also embody the increased connectivity in the era of 5G communications. Resembling an astronaut, Bing Dwen Dwen stands for Beijing 2022’s embrace of new technologies that will bring about a future with infinite possibilities.
    Secretary of the CPC Beijing Municipal Committee and BOCOG President Cai Qi, Governor of Hebei Province and BOCOG Executive President Xu Qin, Chairperson of the China Disabled Persons’ Federation and BOCOG Executive President Zhang Haidi, together with Chinese wheelchair curler Chen Jianxin and local student Wang Ruoyu, introduced Shuey Rhon Rhon to the audience as the official mascot for the Beijing 2022 Paralympic Winter Games.
    Shuey Rhon Rhon (???) is a Chinese lantern child ready to welcome friends from around the world for a big party. Exuding positivity, the glow emanating from its heart symbolises the inspiring warmth, friendship, courage, and perseverance of Para athletes that light up the dreams of millions every day.
    The Chinese lantern is a millennia-old cultural symbol associated with harvest, celebration, prosperity, and brightness. Red is the most auspicious and festive colour in the country, and is all the more fitting given that the Games will coincide with Chinese New Year celebrations in February and March 2022.
    The overall design on Shuey Rhon Rhon draws from traditional Chinese papercut art and Ruyi ornaments, and features doves, Beijing’s iconic Temple of Heaven, and snow to symbolise peace, friendship, and good fortune.
    Shuey has the same pronunciation as ?, the Chinese character for snow. The first Rhon (?) in the mascot’s Chinese name means “to include, to tolerate”, while the second Rhon (?) means “to melt, to fuse” and “warm”. The name expresses the hope that there would be more inclusion for people with impairments, and more dialogue and understanding between cultures of the world.
     
    Goodwill ambassadors to welcome the world
    Commenting on the new mascots, Chen Jining, Mayor of Beijing and BOCOG Executive President, expressed his hope that the two joyful mascots, unveiled days before the 70th founding anniversary of the People’s Republic of China, would serve as goodwill ambassadors of the Games and send their best wishes to people in all countries.
    “The mascots carry the enthusiasm of 1.3 billion Chinese people towards Beijing 2022 and extend our warm invitation to friends throughout the world,” Chen said.
    International Olympic Committee President Thomas Bach attended the ceremony and expected the launch of the Olympic mascot to generate even more interest in Beijing 2022, especially among young people.
    “The mascot incorporates the best elements and characteristics of China and the Chinese people. What I can say already now is that it will be a wonderful ambassador for China and the Olympic Winter Games Beijing 2022,” Bach said.
    In a recorded video message, International Paralympic Committee President Andrew Parsons said: “The Paralympic mascot Shuey Rhon Rhon will become the face of the Beijing 2022 Paralympic Winter Games lighting up the lives of billions around the world who will watch in awe as Para athletes inspire and excite the world.”
    Young ice hockey players and figure skaters performed on the ice before the launch of the mascots, while Chinese pop stars and children dressed as pandas and in festive red outfits sang, drummed, and danced for a happy crowd that welcomed Bing Dwen Dwen and Shuey Rhon Rhon with loud cheers and applauses.
    Para Ice Hockey players and members of the Paralympic gold-winning Chinese wheelchair curling team also joined dancers from the China Disabled People’s Performing Art Troupe to perform for the audience.
    The unveiling of the mascots marks the culmination of a journey that began in August 2018, when BOCOG launched a global design competition for the mascots.
    A total of 5,816 submissions were received from 35 countries, and were reviewed by Chinese and international experts in a comprehensive evaluation and selection process. The final Olympic and Paralympic mascots chosen were designed by teams from the Guangzhou Academy of Fine Arts and Jilin University of Arts, respectively.
     
    From 2008 to 2022: advancing a legacy
    With a vision of “Joyful Rendezvous upon Pure Ice and Snow,” Beijing 2022 is building on the legacies of the landmark Beijing 2008 Olympic and Paralympic Games and aims to encourage millions of people across China to embrace winter sports.
    The two new mascots will serve as spirited symbols of the Games that will take place in the three zones of central Beijing, the capital’s suburban district of Yanqing, and Zhangjiakou in nearby Hebei province.
    Beijing 2022 is committed to the mission of delivering truly green and sustainable Games, which will integrate with and boost the region’s long-term economic transformation.
    In a ground-breaking move, Beijing 2022’s speed skating venue, figure skating and short track venue as well as ice hockey training venues will use natural CO2 refrigerants in their ice-making systems. Other venues will use refrigerants with a low Global Warming Potential.
    Of the 13 competition and non-competition venues in the Beijing zone, 11 will use legacies from Beijing 2008. Solid post-Games utilization plans have also been made for mountain venues in Yanqing and Zhangjiakou, which has already become one of the most popular skiing destinations in China.
    The Shougang Ice Hockey Arena where the mascot launch ceremony was held is a special and brand-new venue renovated from an old industrial facility. Shougang is one of the largest steel factories in China and shut down production in its Beijing plant before the 2008 Olympic Games for environmental reasons.
    Shougang Industrial Park in the west of the city now houses BOCOG’s headquarters and is rapidly transforming into an avant-garde space filled with office buildings, museums, sports venues, and recreational facilities. Beijing 2022’s Snowboard and Freestyle Skiing Big Air venue is also being built in the park, next to a lake and four cooling towers.
    The launch of the mascots marks another important step forward for Games preparations, which have been picking up speed in all areas. The first test event, the FIS Alpine Ski World Cup, will take place in Yanqing in February 2020.

  • Alibaba Cloud – the digital magic of the sports industry

    Alibaba Cloud – the digital magic of the sports industry

    Alibaba Cloud, founded in 2009, is a global leader in cloud computing and artificial intelligence, providing services to thousands of enterprises, developers and government organisations in more than 200 countries and regions. Committed to the success of its customers, Alibaba Cloud provides reliable and high security cloud computing and digital technology capabilities as part of its online solutions.
    “We are focusing on sustainable development and innovation,” Kevin Li, Head of International Sports Industry Department, Alibaba Cloud Intelligence said at Host City on 7 December 2021.
    According to IDC and Gartner, Alibaba Cloud is the number one public cloud provider in China and APAC, and number three in the world.
    In January 2017 Alibaba Cloud became the official cloud services partner of the Olympics.
    “Since then we have been continuously supporting to drive the digital transformation of the Olympics,” said Li.
    In 2018 Alibaba unveiled the cloud data centre for the Beijing 2022 Olympic Winter Games and OBS Cloud with Olympic Broadcasting Services. In 2019 Alibaba Cloud became the official partner of the Hangzhou 2022 Asian Games and helped to support the first Asian games on cloud. And in 2020, Alibaba Cloud announced its support of Le Club Paris 2024 to enable fans to interact and engage with the Olympics. And in 2021, the most important milestone was to support Tokyo 2020 Olympic Games, which was delivered for the first time on cloud.
    “Our teams are working to provide cloud technology support to Beijing 2022 Winter Olympic Games, which will take place in February 2022. As a worldwide Olympic partner we share a vision with the IOC of using cloud technology and digital intelligence to improve the decision making of Games operations and create unique digital journey experience of Olympic sports fans.
    “We believe technology will make the Games more inclusive and accessible to people of different genders, races and age around the world, all united by the Games.”
     
    Breakthroughs at Tokyo 2020
    “When we look back at Tokyo 2020, breakthroughs in digitalisation were made at every moment fuelled by leading cloud-based technologies through Alibaba Cloud in partnership with IOC,” said Li.
    “Alibaba helped IOC to integrate official digital channels of the Olympic games into the new olympics.com platform.
    “Alibaba and the IOC released the cloud press conference platform, enabling the media to easily watch all press conferences on the cloud.
    “We launched the cloud intelligence heatstroke prediction system with the Tokyo organising committee, to reduce the probability of a heatstroke.
    “Alibaba Cloud supported OBS to launch the Olympic broadcasting cloud for the first time, using cloud technology to fully support ultra high definition and high dynamic Olympic broadcasting services.
    “Through the digital cloud cheer platform, Make the Beat, we can cheer on the cloud and encourage athletes from all countries.
     
    Digital operation, competition, communication and experience
    “When we overview all these digital innovations based on practices by Alibaba Cloud in the Olympic Games, we can identify four domains in more general sports digitalisation. The four domains are: digital operation, digital competition, digital communication and digital experience. Each domain is composed with corresponding business solutions for specific stakeholders respectively.
    “Digital operation will improve the operational efficiency of organising committees to make the events more sustainable. Digital competition will strengthen the position of athletes are at the heart of the Olympic movement both on and off the field of play.
    “Digital communication is aimed to reorganise accounting workflow through digital technology. Olympics.com is one of the fruitful achievements. The converged media channel has delivered extended engagement for all fans during the Olympic Games, which will reinforce and promote the Olympic values which are more important and powerful than ever.
    “Digital experience will establish the seamless Games journey experience to improve fans’ engagement before, during and after the Games.”
     
    More value to host cities
    “As TOP partner, Alibaba Cloud keeps collaborating with stakeholders of Olympic Games from Pyeongchang, Tokyo and Beijing to the coming Milano-Cortina, Paris and Los Angeles Games to support IOC’s digital strategy to facilitate the successful Games delivery and strengthen the uniqueness and universality of every brilliant Olympic Games.
    “These practices could deeply involve the TOP Partner’s expertise and resources into the programmes and activities of the Olympic movement.
    “Alibaba Cloud stands with the IOC, organising committees, IFs, sponsors and other partners to make digital technology – especially the cloud, which is hosting all core Games services – as a powerful source to enable the events to be more connected, more efficient, more secure and more engaging.
    “It will be helpful to establish dynamic sports games with unprecedented experience and a reduced carbon footprint of the Games.
    “Digital solutions rely on cloud technology that bring more value to the host cities of Games. From the faster sports industry development to more efficient city operations it is expected that host cities will witness the smart capability, building and developing of transportation, touring, medical, governance and many other aspects.
    “Alibaba Cloud can work such digital magic into our cloud products and services, the comprehensive cloud solutions will create value and be the enabler of sports industry digitalisation. Cooperating with other sports partners, fans and stakeholders globally, I believe we can seize opportunities of digitalisation and contribute to shaping the post-pandemic world by working together with the sports community to strengthen the Olympic values.
    “Stronger together: let us send our best wishes to all athletes and fans of the coming Beijing 2022 Olympic Games.”
    This article is based on Kevin Li’s presentation, The digital transformation of the Olympic Games, at Host City 2021

  • Beijing 2022 breaks Winter Games engagement records

    Beijing 2022 breaks Winter Games engagement records

    Beijing 2022 has been hailed for setting new standards in engagement by Ivo Ferriani, President of GAISF (Global Association of International Sports Federations).
    “Following 19 days of exciting winter sports action, I would like to congratulate the IOC, Beijing 2022, athletes, coaches, officials and volunteers for delivering a successful Olympic Winter Games and inspiring millions of people in China and around the world to engage in winter sports,” he said.
    “I understand that the Opening Ceremony was the most watched broadcast in China in a decade; this is fantastic news for the future of ice and snow sports in China.”
    Worldwide, the Opening Ceremony attracted achieved more viewers than any previous Olympic Winter Games Opening Ceremony.
    Throughout the Games, more hours of broadcast coverage were made available than at any previous Olympic Winter Games edition. In China, broadcast coverage of the Olympic Winter Games Beijing 2022 reached over 600 million people through TV alone.
    The IOC said the Games also achieved record coverage through digital platforms, with “billions of engagements across digital platforms, including Olympic and Rights-Holding Broadcasters’ properties”.
    Ferriani said: “With more than 2.7 billion comments about the Olympic Winter Games Beijing 2022 on the IOC’s social media platforms, I have no doubt that millions more people will participate in winter sports activities as a result.”
    More than a thousand journalists were accredited for the Games, in addition to close to a thousand other accredited members of the press from 520 organisations, plus 3,607 accreditations granted to representatives of rights-holding broadcasters.
    The Games was delivered in the most challenging of circumstances amid the Covid 19 pandemic.
     “I can speak from experience and say that the closed-loop system was very successful and there was a fantastic Olympic spirit throughout the Games,” said Ferriani. “This would of course not have been possible if it wasn’t for all the hard work behind-the-scenes and everyone coming together to deliver a safe and secure Olympic Winter Games.
    “I would like to take this opportunity to thank all of the GAISF Members of Olympic winter sports for your hard work and efforts to provide the best possible support for your athletes.”
    At an thank-you event organised at the Big Air venue in Shougang Park in Beijing, the IOC’s Beijing 2022 Coordination Commission Chair, Juan Antonio Samaranch, thanked the thousands of Beijing 2022 workforce and volunteers.
    “You and all your teams have done incredible work to tackle the different challenges. You have always been responsible, responsive and efficient to all our requests,” he said.
    “Thanks for your strong commitment and dedication. You ensured that these Olympic Winter Games were memorable.”
    With 45 per cent of athletes being female and 55 per cent male, Beijing 2022 also set a new standard as the most gender-balanced Olympic Winter Games.
    Cai Qi, president of the Beijing 2022 Organising Committee, said: “As the first city to host both summer and winter Olympic Games, Beijing 2022 will go down in history. We will continue to work with the IOC to spread the Olympic spirit, enhance inclusiveness and mutual understanding, promote friendship and solidarity, and jointly shape a better future.”