[Source: SportAccord] SportAccord has officially opened its doors for organisations involved in the business of sport to book exhibition space at its Gold Coast edition of SportAccord set to take place from 5 – 10 May 2019.
SportAccord will take place at the Gold Coast Convention and Exhibition Centre with over 1,500 delegates expected to attend.
The event offers a unique and exclusive networking environment for organisations involved in the business of sport. It is the only annual event of its kind where all international sports federations are present with over 90% of the delegation comprising the key decision-makers in sport.
Outlining some of the principal benefits of becoming an Exhibitor and Silver Partner of SportAccord, Paul Bush OBE, VisitScotland’s Director of Events, said: “SportAccord is an extremely valuable event for EventScotland and for the Scottish events industry as a whole as it provides us with the opportunity to showcase our capability and capacity as a host of major international events.
“Scotland’s world-class portfolio of international events wouldn’t be possible without SportAccord as over the years it has allowed us to foster strong relationships with the governing bodies and industry professionals who attend. Just recently we secured the hosting rights to the Sprint World Orienteering Championships 2022, which came as a direct result from a meeting with the International Orienteering Federation at SportAccord in 2017. It is these results that ensures our annual attendance at SportAccord and why we choose to be a Silver Partner of the event.”
Previous editions of SportAccord have demonstrated why many organisations choose to invest as an exhibitor:
• Year-on-year exhibition booths are a runaway success and sell-out early
• Over 40% of exhibitors are cities and regions
• Last year’s new exhibition layout proved so popular in driving delegate traffic throughout the exhibition hall, it will be repeated with additional enhancements for SportAccord 2019
• The stunning exhibition hall will host three feature zones providing excellent networking facilities for delegates
• The ever-popular SportAccord Café at the heart of the exhibition hall, where delegate luncheons are also served, will be bigger than ever
• A Speaker Hub within the exhibition space – a new feature for Gold Coast – will give delegates the opportunity to interact with speakers post conference sessions
• Delegates will pass through the exhibition hall to access conference rooms located on the same level
Entry-level booths for SportAccord will start at 6m² and include 3 delegate passes (increasing with booth size), graphics, TV, furniture, information counter, Wi-Fi, power, lights and carpet. Visit the website to view the SportAccord exhibition interactive floor plan.
Category: Event Management
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SportAccord 2019 exhibitor sales now open for Gold Coast Australia edition
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Blockchain expert Oliver Bussmann to deliver keynote at International Federation (IF) Forum 2018
[Source: SportAccord] Blockchain expert Oliver T Bussmann, CEO and Founder of Bussmann Advisory AG will deliver this year’s Keynote for the International Federation (IF) Forum due to take place from 5 – 7 November 2018 at the Hotel Royal Savoy in Lausanne, Switzerland.
The theme for the 12th edition of the IF Forum organised by SportAccord is entitled: Open Doors and Open Minds – New Tools for IFs. Delegates representing more than 100 international sports federations, associates and observer members from the Global Association of International Sports Federations (GAISF) will benefit from the insights shared by leading experts on subject matter such as cryptocurrency and blockchain technology.
Keynote speaker, Oliver Bussmann, also President of Crypto Valley Association and Former Group Chief Information Officer for UBS and SAP commented:
“Blockchain technology is a game changer and holds many possibilities for the world of sport. Entrepreneurs and industry leaders alike have started to explore potential use cases, looking into opportunities to crowdfund athletes with potential, track athlete performance and ways to boost fan engagement.”
In his keynote, Bussmann will share a brief introduction to blockchain technology and market trends, and highlight the potential for blockchain in sport with case study examples.
Further IF Forum conference and panel sessions will cover:The ever-changing global landscape and its impact on sport
5G in live sports broadcasting: how 5G technologies are expected to transform production and distribution
Event/Ticketing Pricing – Marketplace Trends and Success Stories
AI, Robotics, Facial Recognition – Changing how events are delivered and who helps deliver them!The IF Forum provides a platform for international sports federations (both Olympic and non-Olympic) to tackle global matters related to the Sports Movement. The annual 3-day gathering is also limited to a small number of industry partners and gives them exclusive access to an authoritative networking environment and recognition as a supporter of the Sports Movement. This year’s industry partners are Eurosport, Guadalajara, JLT, Sports Nevada USA and Sociedad Peruana de Derecho Deportivo.
The IF Forum also receives the support of longstanding Host City Partners Lausanne and the Canton de Vaud, as well as the International Olympic Committee.
The final day of the IF Forum will include an eSports Workshop hosted by GAISF and the International Olympic Committee. For further details on the IF Forum visit: https://www.sportaccord.sport/if-forum -
SAMBO’s Olympic goal
Host City: How is SAMBO spreading geographically today from its Soviet origins 80 years ago?
Vasily Shestakov: Nowadays SAMBO is a sport that is spread on five continents with 4.5 million passionate and engaged participants. The sport grew dramatically over the last two decades to encompass 88 full member federations and more than 30 candidate countries. This is the result of extensive interest in martial arts in general, but thanks foremost to the strong commitment of the International SAMBO Federation and its strategy and vision to become the Olympic recognised sport.
Host City: What are your priorities when looking for a host city and how do you go about selecting/attracting a host?
Vasily Shestakov: More than 30 major SAMBO competitions are held annually at the international level under the auspices of FIAS. The FIAS Competition calendar is composed of traditional events, which are historically organised in the same city for a number of years, such as the World Cup in Moscow and the chain of the Presidents Cups, traditionally hosted in the UK.
Moreover, we organise annual World Championships in different age categories in collaboration with our member federations, through the official bidding process opening at least three years before the events. However, we see the importance of exploring further opportunities to engage with host cities directly, as this is an important change in organisation of events globally.
Host City: What are the main benefits of hosting the SAMBO championships?
Vasily Shestakov: International SAMBO events give host cities opportunities related to tourism. The average number of participants in the international events is about 1,000 people, which together with the fans gives us about 3,000 people attending the event. This provides the host city with opportunities to generate income for hotels, restaurants, transport, touristic attractions etc.
Moreover, FIAS is strongly engaged in promoting the sustainable management of its events, with opportunities to build legacy in three pillars: economical, environmental and social. So, for host cities that would like to organise sports events with these values, SAMBO events could be the option.
Host City: How does Sambo differ from other forms of (mixed) martial arts?
Vasily Shestakov: SAMBO is the unique synthesis of various techniques and martial arts from around the world. It is an original system of physical and spiritual education of person, in which many nations of the world recognize their sporting styles and traditions.
Host City: What does the future hold for SAMBO?
Vasily Shestakov: This year marks the 80th anniversary of SAMBO and it is due to be another thrilling year for the sport. Most importantly, we are hoping to continue with the excellent growth we have seen in recent years: making SAMBO more accessible to people all over the world. While SAMBO is still not recognised by the International Olympic Committee, we are very much looking forward to working extensively on our recognition and believe that in a short period we can reach our goal.
Michal Buchel, CEO of FIAS is giving a presentation on “Building recognition and participation” at Host City 2018 in Glasgow on 20-21 November -
Red Bull Air Race technology brings sport and cities to the public
Since its first race in 2003, the Red Bull Air Race has been on a tireless quest to bring its unique aerial action into the ranks of the world’s most advanced sporting events. Fifteen years later, that mission has been achieved, and the sport’s development keeps advancing by leaps and bounds.
The Red Bull Air Race World Championship uses state-of-the-art technology not only to develop the sport itself – but also to provide an exceptional experience for spectators on the ground and viewers watching worldwide. Already, customization with the latest aviation technology has brought the powerful single-seat raceplanes to an unprecedented level of advancement, while high-tech timing and judging equipment, along with thoughtfully crafted revisions to the race format and rules, make the sport a can’t-look-away event. And the introduction of a second competition category, the Challenger Class, literally brings pilots up to speed, so that they inspire the best from the best when they join the top aviators at the World Championship level.
And then there are the technical innovations that take the sport even closer to the fans. At the forefront of technology, the Red Bull Air Race live TV product has helped the sport reach a massive audience and captivates a constantly expanding fan base around the globe, while mixed reality and virtual reality enable followers to share the experiences of their heroes.
Here are just a few examples of how the Red Bull Air Race has brought a new dimension to motorsport.
The unseen advantage: telemetry
One of the major factors in the technological progression of the Red Bull Air Race is telemetry data. What is telemetry? Very generally, the term refers to automated collection and transmission of data for monitoring purposes. Today, each of the raceplanes is equipped with more than 40 different sensors that report everything from airspeed and G force to critical engine measurements like RPM and fuel flow. This data allows teams to get insights on the best race lines and their own raceplane performance, which in turn inspire new training options and provide the basis for developing raceplane modifications and tactics through the racetrack. Telemetry data also makes judging more precise, enhances safety and, ultimately, improves the race performance of every team, for breathtakingly tight finishes in the riveting aerial showdowns.
Visibility on a major scale: live TV
Telemetry data is also an important contributor to the fascination of watching the race live on TV. Red Bull Air Race TV products reach a huge fan base around the world. Broadcast online and brought to 177 countries via broadcast partners, these TV productions open the motorsport to an ever-increasing base of dedicated fans, as well as new viewers who simultaneously discover the motorsport and the cities that host it from the comfort of their homes. In order to further enlarge these numbers and bring the action closer to audiences than ever, the TV production team utilizes state-of-the-art of technology and works with leading-edge collaborators to constantly develop and improve the viewing experience.
Perhaps the best example of how technology heightens audience engagement with the live TV shows is the Ghost Plane, a product based on telemetry data that has no equivalent in traditional sports broadcasting. While current conditions prohibit having raceplanes in the track simultaneously, the Red Bull Air Race can create that thrilling sensation through the use of a virtual plane – on live TV as well as on jumbo video screens onsite – that allows them to “see” two raceplanes flying head-to-head. The Ghost Plane is an augmented reality product that enhances the real camera picture with computer-generated content, developed specifically for the Red Bull Air Race. A positioning system, mounted in the fuselage of each raceplane, broadcasts the precise position of the aircraft to a ground base station, where an accurate graphic overlay of the flight is created in 3D. Then, when another competitor is racing in the track, the overlay is added, showing the position of the real raceplane and the virtual opponent in the track at any point during the run – in real time. The Ghost Plane was a hit with audiences when first introduced in 2015, and has evolved to be even more compelling in the seasons since.
A next-gen experience: holograms and virtual reality
In addition to developing its own technological prowess, Red Bull Air Race collaborates with leading technology companies, such as Microsoft and Google, to produce technical innovations that draw the fans right into the action to immerse themselves in the sport – even when they are at home. Two examples are the FlightDeck with HoloLens and the Red Bull Air Race LIVE VR experience on Daydream, both based on the live streaming of the data from the raceplanes. Each provides an exciting new viewing angle for understanding the sport, and each features the Red Bull Air Race host cities, meticulously incorporating the unique settings of these appealing global locations into the race environment.
The Flight Deck allows fans to go right inside the race teams’ inner sanctum: This mixed reality app, developed in close collaboration with Microsoft and utilizing its HoloLens that brings holograms into the real world, gives users the chance to stand next to a virtual one-to-one scale Edge 540 raceplane as if they were in the hangar. Moreover, they can explore the rules of the sport in depth – from navigating a chicane to crossing the Finish Gate – and compare pilots in their head-to-head rounds.
The Red Bull Air Race LIVE VR experience uses real-time telemetry data straight from the pilot’s cockpit and re-creates the flight in a 360-degree virtual reality, so viewers can become fully immersed in a race from multiple angles and viewpoints, including the cockpit. Thanks to Google’s Daydream mobile platform for high-quality VR content, the combination of a Daydream View headset and any Daydream-ready smartphone transports viewers right into the racetrack. The VR experience is fuelled by live flight data like latitude, longitude, roll, pitch and airspeed to generate astounding perspectives and a real-dimensional, live visualization of the pilot’s view as the Air Gates and the local landmarks flash by at up to 370kmh, with users able to track the jaw-dropping speed and G Force. Marking a world first in data broadcasting on the platform, fans can dive into not just races that have already taken place (on demand), but also those happening live.
The future of motorsport today: with more to come
The ingenious, rapid-fire technology development of the Red Bull Air Race has brought the sport from audacious beginnings in 2003 to the official World Championship it is today, with 21 countries and an even larger number of cities featured as sensational hosts to its nearly 90 races so far. Whether fans are flocking to global destinations to see the Air Racing stars live, or engrossed by stunning scenes of the race via TV and augmented reality, technical wizardry brings them the future of motorsport today, piquing their interest in the race and everything that surrounds it. With more technical innovation in the works, that engagement is destined to become even broader and deeper with each season.
Erich Wolf, General Manager of Red Bull Air Race GmbH is speaking at Host City 2018 under the conference theme “The Future of Major Events” -
Party Rent Group – We create atmosphere
People love sharing stories and personal experiences – events are exactly that. Events uniquely connect, inspire and amaze us. For over 25 years, Party Rent Group has provided the perfect setup for international events of all sorts and sizes as the event equipment provider of choice. And all of this is about much more than just putting out enough tables and chairs. It’s about the atmosphere that is created; it’s about the perfect interplay of concept and equipment.
What started in 1992 with 200 glasses and plates, 50 beer tent fixtures, 200 padded chairs and one big vision has now become an international event equipment provider supplying all kinds of events in all kinds of sizes. Back in 2001, CEO Joris Bomers opted for the franchise model in order to enable constant strategic growth. Since then, the Group has grown to include 24 owner-led branches and over 850 employees. Outside of Germany, Party Rent Group is also active in France, the Netherlands, Luxembourg, Scandinavia, Austria and Switzerland.
A logistical network stretching across all of Europe
Thanks to its decentralised structure, the Group can be found in many important urban centres across Europe. As a result, it can support and equip events at any time – locally, reliably and very flexibly. Its very high stock levels mean it can even supply enough equipment for large events.
The event equipment provider’s portfolio includes everything needed for an event. Besides tables and chairs, this also includes decorations; lounge and bar furniture; barstools; china; cutlery; glasses; counter and buffet systems; serving, table and buffet accessories; stages and presenting equipment; kitchen equipment; and heating and cooling systems.
However, Party Rent Group’s services also include much more than just supplying and delivering equipment. Party Rent helps its customers from the very beginning right through the event-planning process. Together with the event hosts, room concepts are developed for the event, with presentations visualised through CAD drawings and 3D renders. Experienced in-house staff can also help with the practical setup and disassembly.
High design standards
Thanks to its breadth and depth of stock, Party Rent Group is able to support all kinds of events and so offers maximum bandwidth. As well as cost-effective rented furniture for large-scale use, the Group can also supply numerous kinds of designer furniture to meet the highest standards – even in very high volumes. In order to meet its own high standards for design, the Group works closely with well-known designers and manufacturers. Party Rent Group also has its own in-house design team which regularly develops its own creations, custom-tailored for the events sector.
Together with manufacturers, the Group also makes special adjustments to many different kinds of furniture to make it fit for use at events. As a result, all of the furniture in its product range can be stored and deployed in a way that makes economic sense. Among other things, the Group also develops solutions for linking together rows of chairs at conferences. Special chair covers also protect designer furniture through transport and storage, making a decisive difference in quality assurance.
Martin Stemerdink, COO, Party Rent is speaking at Host City 2018 -
Hammering down the road with Infront
Host City: The Hammer Series is a great brand name – where did the name come from?
Julien Ternisien: The name was developed jointly by Infront and its partner Velon, the company uniting the top 11 UCI World Tour Teams, together with a leading London based agency.
We looked for a brand name that would immediately resonate with cyclists, reflect the race format and work internationally.
All serious cyclists know what it is to be hammering down the road or when a rider drops the hammer and then goes all out. It reflects the impact racing style of the series and translates well across many languages.
Host City: How does the format of the event differ from other cycling competitions?
Julien Ternisien: Firstly, it is a team versus team format, rather than individual winners. Although cycling is a team sport, normally an individual winner stands on the podium. For the Hammer Series it is the team standing on the podium.
The other important aspect is that it is short and action packed. It is two hours of racing per day over three days including the Hammer Climb, Hammer Sprint and Hammer Chase.
The Hammer Climb and Hammer Sprint are races in which riders will attempt to win points for their team. Fans are able to see the top riders in the world sprinting against each other on each lap – approximately 10 times – during the Hammer Climb and Sprint.
Each team’s finishing positions from days one and two are combined to determine their starting place on day three’s Hammer Chase, a team pursuit against the clock with the leading team starting first and the other team chasing them.
Host City: Who is the rights holder to Hammer Series and what is Infront’s role in delivering the event?
Julien Ternisien: Velon Ltd and Infront are the rights holders of the series, partnering with local race organisers on the events.
Host City: The event is part of the UCI Europe tour – what is your relationship with the UCI and how do you help to further their aims?
Julien Ternisien: Both Infront and Velon have a strong relationship with the UCI and we see them as our partner in the development of the Hammer Series
We have engaged with the UCI from the outside and have worked closely with them on the development of the format and the regulations necessary to facilitate this new form of racing.
All Hammer races, as well as the series, are sanctioned by the UCI.
We believe the Hammer Series is a fantastic race series for the globalisation of cycling, which is a key objective of the UCI. This new format of short form, action packed racing offers a unique opportunity to introduce cycling to new cycling markets.
This article first appeared in the Summer issue of Host City magazine -
Serving big in Asia
The international volleyball federation (FIVB) has made no secret of its ambitious global growth plans by targeting Asia. In recent months, FIVB president Ary Graça spoke about the untapped potential for indoor volleyball and beach volleyball in China and other parts of the continent.
The FIVB’s inaugural Volleyball Nations League is billed as “a pivotal moment” for the sport by Graça. He has said it’s “the most important competition in the FIVB’s history and will revolutionise how volleyball is presented; making it more fan-centric and placing our fans, both inside and outside the stadium, at the very heart of the action”.
A joint project between the FIVB, IMG and 21 national federations – the Volleyball Nations League concluded with the men’s finals in Lille and the women’s finals in Nanjing in July.
Luis Alexandre Rodrigues is driving forward the FIVB’s Asian growth plans from a newly-opened office in Beijing. Setting out the goals, he says the federation is keen to maintain “the momentum that the sport is going in with the Chinese team and of course with the world championships in Japan in September and October and to try to attract more partners interested in working with us”.
“We believe that the future is here that’s why it’s our first office outside Switzerland,” he explains. “We are here to learn with the region and by the time we get more experience for sure we will be holding hands with the other federations we have and promoters as well to deliver what we know best… good events.”
China is ranked number 1 in women’s volleyball. They have won a major international volleyball title in each of the last three years – 2015 FIVB World Cup winners, 2016 Rio Olympic title and 2017 FIVB World Grand Champions Cup champions.
Along with Nanjing, Asian cities involved in hosting the competition included Hong Kong, Macau, Bangkok, Osaka and Melbourne.
“We hopefully can engage much more with the region and do what we do in terms of delivering the best events possible,” said Rodrigues.
The Chinese government is investing huge amounts in sport, football in particular, but volleyball is also benefiting from more funding.
“When you see that volleyball is today the only collective sport in which China has such big results, like being world and Olympic champion on the women’s side, it’s something that the government for sure is foreseeing… and they will push as much as they can to make it even better,” Rodrigues said.
“And I think it’s the time to focus as well on the men’s side and make the team shine. They have a very, very strong, tall and good generation, they have hired an international coach and I think they have a good project for the future.”
Rodrigues said the growing profile of the Volleyball Nations League and finals in Nanjing are giving the sport momentum before the world championships spread around six Japanese host cities in September and October: “It’s occupied our time in Asia this year and we are very, very happy to do so. We see this as a good opportunity and we will do much more.”
Luis Alexandre Pontes spoke at Host City Asia. This article first appeared in the Summer issue of Host City magazine -
Nitro Circus revs up for Host City 2018
(Los Angeles, CA USA) Following a packed September, which saw the debuts of both the You Got This world tour as well as the Nitro Rallycross competition, Nitro Circus is getting ready to heat up European arenas this winter. Now, with You Got This coming to Glasgow’s SSE Hydro on 21 November, Nitro Circus President Andy Edwards and other company executives will appear at Host City 2018 to detail the youth entertainment brand’s transformative year and its exciting plans for 2019.
To close out the event in high-adrenaline style, Nitro Circus and Host City invite conference attendees to the 21 November You Got This show at the SSE Hydro, as well as take a behind-the-scenes look at the stunt spectacular reviewers are calling, “a must see.” Meet action sports icon and Nitro Circus co-founder Travis Pastrana as well as other Nitro Circus stars. The VIP tour begins at 6:00 PM with the show starting at 7:30 PM. For more information and to RSVP go here (deadline to RSVP is Monday 19, November)
With the all-new You Got This tour, Travis Pastrana debuts as executive producer for the greatest, craziest, funniest show in Nitro Circus history. You Got This features multiple X Games medalists and several Nitro World Games champions attempting never before seen feats on a huge stage set. The new 17-metre tall Giganta ramp, incorporating a takeoff kicker that is three metres taller than anything Nitro Circus has toured before, launches BMX, Skate and Scooter athletes five stories into the air. “The tricks are getting out of hand,” Travis Pastrana reports. “The guys are throwing like nothing on this new ramp!”
Pastrana himself also leads an all-star roster of Freestyle Motocross riders who send it with jaw-dropping new tricks, and both sides will battle it out in FMX and Giganta competitions, both for prize money and – even more importantly – bragging rights. Look out for new crazy contraptions, too; who thought that a jet ski should fly? Without a doubt You Got This is totally wide open, with more thrills, more excitement and more irreverence than ever before. For a preview of the thrills Nitro Circus: You Got This has in store for Glasgow fans, go here.
For more Nitro Circus news, including tour updates, exclusive behind-the-scenes content and more, go to http://www.nitrocircus.com and follow Nitro Circus on Instagram and Facebook.
About Nitro Circus:
Nitro Circus, the world’s biggest action sports entertainment brand, creates electrifying live events and unbelievable original content that at once exhilarates, captivates and inspires thrill-seeking fans worldwide. Co-founded by global superstar Travis Pastrana in 2003, Nitro Circus has since grown into a multiplatform phenomenon producing hit television shows, critically acclaimed documentaries and innovative digital offerings. That success gave rise to the Nitro Circus Live tour. Created in 2010, Nitro Circus Live has travelled the globe, playing to sold-out stadiums on five continents. The company introduced an innovative breakthrough in 2016 with the debut of Nitro World Games, completely rebooting action sports competition in the process. With over three million tickets sold to date, television programming that has aired in over 60 countries, more than 20 million engaged fans across its social media platforms and a burgeoning consumer products business, Nitro Circus is at the forefront of action sports and entertainment. For more information visit www.nitrocircus.com.
About Host City:
Host City Conference & Exhibition evolved from the network that grew out of the HOST City magazine, which is read by event owners, organising committees, cities and suppliers worldwide in their quest to host successful major sports, business and cultural events. It became clear that there was a need for an event that brings Cities, Rights Holders and Suppliers together to learn from each other’s experiences of hosting sports, business and cultural events.
The inaugural Host City conference took place in London in 2014. A year later the event had doubled in size and grown to incorporate an Exhibition alongside the conference programme. The 2015 event was hailed as a big success and gained the support of leading industry figures across the board, including organisations such as the International Olympic Committee, the Commonwealth Games Federation, FIFA, International Federations, Capitals of Culture and World Expos.
2018 sees Host City returning to Glasgow for another year of growth where we will be welcoming attendees from cities and destination marketing organisations, cross-sector rights holders and suppliers from across the world. Host City is a Cavendish Group brand.
Register for Host City 2018 here to qualify for your VIP Nitro Circus experience.
About the Cavendish Group:
A business publisher and meeting/events organiser with special focus on the emerging BRIC markets. Cavendish Group is a European business publisher and conference organiser with a focus on delivering business information to the fast-growing and emerging markets. -
JTA receives Queen’s Award for Enterprise in International Trade
HRH The Duke of Kent has presented staff at JTA (Jon Tibbs Associates Limited) the highly prestigious Queen’s Award for Enterprise in International Trade 2018.
The award 2018 “Queen’s Award for International Trade for Outstanding Short Term Growth in overseas sales over the last three years” was presented by HRH The Duke of Kent at JTA’s headquarters in Kent on 1 November.
This is the second time JTA has won a Queen’s Award for Enterprise in International Trade in four years, with the company winning its first in 2014.
HRH The Duke of Kent was accompanied by the Lord-Lieutenant of Kent, Viscount De L’Isle MBE for the formal presentation of the award.
JTA Founder and Chairman Jon Tibbs OBE welcomed the guests with a short opening speech, before HRH The Duke of Kent presented JTA with the award.
After being presented with the Queen’s Award by HRH The Duke of Kent, Jon Tibbs said:
“It was an honour to be presented with such a prestigious award from His Royal Highness in the office where JTA officially started 10 years ago.
Today was a truly special day for all the staff at JTA and a reminder to everyone of the value of their dedication and hard work.
This award is a reflection of our commitment and quality of service to our international clients, and we are fully aware that we are only as good as our clients’ success. We are so grateful for their continued loyalty to JTA.
“JTA is incredibly proud to be recognised as a growing British exporter. We are driven by the excitement of new challenges in new parts of the world, and we are determined to continue growing in markets we have yet to explore.”
Since receiving its first Queen’s Award in 2014, JTA has continued to grow its revenue and profits. Over 80 per cent of JTA’s core business comes from work with International Sports Federations, National Olympic Committees, Bid and Organising Committees, sponsors, and professional sports teams. This growth is aligned to the opening of a new JTA office in Los Angeles in 2016, the expansion of the JTA Design business in Alicante and the high number of retained international clients.
To help accelerate further overseas growth, JTA is in the process of opening new offices in Beijing and Lausanne. However, the heart of JTA remains rooted in the local community, with its headquarters based in Kent, where the company was founded nearly two decades ago. The company’s fast-growing core client-facing team is based in JTA’s central London office, where a young staff is dedicated to sustaining JTA’s reputation as a world leader in brand building, communications and international relations within the Olympic Movement and the wider world of sport. -
Event excellence, from PyeongChang to the Gold Coast
Two global sporting events. Tens of millions of eyes on the action that unfolds. Two months apart.
How did Aggreko power both the 2018 Winter Olympics in Pyeongchang and the 2018 Commonwealth Games in such a short space of time, not to mention providing temperature control in two wildly contrasting climates?
It seems like an impossible task, but Aggreko’s event services teams are specialists in mobile and modular power, heating, cooling and energy services for good reason.
The Winter Olympics and Paralympic Games of 2018 took place in average temperatures of -4oC. Power totalling 140 MW was provided using Aggreko’s containerised generators as well as around 985km of cabling – 100 times taller than the height of Everest. This was sufficient to power 20 venues, overseen by 95 of Aggreko’s experts on site to ensure a smooth project.
Just two months later, the portable power, temperature control and energy storage specialist deployed 30 MW of power, stretched across 1700km of Australia’s beautiful Gold Coast, for the 2018 Commonwealth Games. This involved 120 experts on site and 34 venues in balmy temperatures of 23oC.
Both occasions were enjoyed by millions. Spectators packed the stands at both locations, enthralled by the thrills and spills of sporting competition. Behind the scenes, Aggreko were hard at work, optimising output, making sure that every variable was monitored and performing to its maximum.
To get to this point involved months of planning and design. The respective sites shared no common ground, and the teams responsible for constructing a plan had to consider plenty before finalising a directive for action.
During the Gold Coast Games there was much more space to cover than in Pyeongchang, but in Pyeongchang, the average temperature and ice-cold mountain winds would require special preparations for equipment to face this extreme climate.
Aggreko works closely with organising committees and this collaboration helps to highlight pre-existing systems, the functionality of the local grid and various solutions that can work around these potential pitfalls. This forms a partnership rather than a conventional business setup, where trust is created, and the supplier can get the best idea of exactly what is needed.
Each project is different and with Aggreko’s extensive experience in this sector, they have the expertise – and the modular products – to mould their specialist solutions to perfectly fit the varying requirements.
This is how Aggreko overcame the odds to offer these global events the reliability they craved, ensuring that its reputation for excellence in the field of events is maintained and warranted.