host city

Tag: Sponsorship

  • FINA Midea partnership boosts brands in China and Russia

    FINA Midea partnership boosts brands in China and Russia

    FINA’s growing partnership with Chinese domestic appliance company Midea will run to 2017 and boost aquatics events in China, the international sports federation said on Thursday.
    For Midea, the partnership brings access to the Russian market through FINA’s flagship event.
    “We are very excited by the increased involvement of Midea and the sponsorship activation deployed for the World Championships in Kazan,” FINA Executive Director Cornel Marculescu said at a press conference in Russia.
    “FINA is overall very satisfied with this agreement with Midea, a strong partner for the two biggest events in the aquatic calendar, the FINA World Championships and the FINA World Swimming Championships.
    “Being a Chinese partner, this association will also enhance the popularity of these two events in a key market for FINA, where our six disciplines have a long standing tradition.”
    FINA and Midea’s partnership for the FINA World Championships, the FINA World Swimming Championships (25m) and the World Record Programme was launched in 2010 and renewed in 2014.
    The 16th FINA World Championships take place in Kazan, Russia, from July 24 – August 9, 2015.
    Midea is using the event to launch their brand in Russia.
    General Manager of Midea Russia, Mr. Alexey Obukhov, said: “Midea is certainly one of the biggest producers in the world, and while our launching product range here today appears modest in comparison to what we sell in other markets, today’s conference is also to give everyone a clear idea about the future for Midea in the Russian market.”
    Midea, a Forbes 500 company headquartered in China, is a leader in developing and manufacturing domestic appliances. As well as Russia, the company has its sights on Argentina, Chile, Brazil, Canada, the US, Egypt, India, Russia, Belarus and Southeast Asian countries for future development.
     
     

  • Soccerex confirms event partnerships

    Soccerex confirms event partnerships

    Ahead of the Soccerex Global Convention 2015, Soccerex has confirmed the final line up of event partners and supporters. Brands such as Qatar’s leading communications company Ooredoo, market leader in enterprise application software SAP and  leading international media like Eurosport have all signed up for the three day football business event. 
    The Soccerex Football Festival – 5th – 6th September, the Old Granada Studios– will take place in partnership with Marketing Manchester and with the support of Global Games, Football Freestyle Federation, Urban Cage Soccer and UK Footgolf Association.
    The Soccerex Global Convention then kicks off at Manchester Central Convention Complex on 7th September with programmes of conference content, exhibition stands and networking activities over the next three days. The Convention is held in partnership with Marketing Manchester and with the support of international event host partner The Asian Football Development Project (Asian Forum). 
    Other event partners include global insurance experts, Lockton, and leading sports broadcaster talkSPORT as well as FIFA Master Alumni who will be the academic supporter to the Convention. Major Events International (MEI) will be the commercial supporter of the event.
    The Convention is staged with the institutional support of LaLiga, The Football League, French Football Federation, Ligue de Football Professionnel and the European Sponsorship Association (ESA) and can count on the support of international legal experts Pinsent Masons, logistics specialists DB Schenker International, leading global hoteliers, Radisson, world’s leader in visual communications Getty Images, Sports PR, communications and sponsorship activation consultancy Macesport, production distribution company Boulder Creek International, leading international law firm Maples and Calder, LawInSport, industry’s leading international sports business and financial advisory firms APC Sports Consulting Limited , Mobile Media Content, Red Touch Media USA, UK Trade & Investment, Qatar Stars League, Qatar Football association and Football Medical Association.
    The Convention will consist of a number of top companies giving in depth insights into the business  of football with the likes of Matchvision, Pro Soccer Development, Solive, Tifosy, Social Chain and Triple IT all having presentation slots for what is widely acknowledged as the world’s leading football business event.
    Soccerex CEO Duncan Revie commented: “We are very proud to work with our host partners Marketing Manchester and all the different event partners and supporters of the Global Convention. We are very grateful for their immense support, without which we would not be able to deliver the events we do”.
    The Soccerex Global Convention kicks off with the Football Festival on 5-6th September, with the conference starting on Monday 7th September. A packed international exhibition and a programme of networking and social events such as the half time networking lounge sponsored by bottoms up beer, social evenings sponsored by Prestige Hospitality, official sales agent for the UEFA Euro 2016 Hospitality programme and the VIP dinner sponsored by Global W Mexico. Another networking social event is “SoccerMatch” which is the platform for the football industry to share ideas, discover new contacts and do business and is sponsored by Yuuzoo. The CSO Zone is playing a bigger part in this year’s Convention and will be sponsored by Terres Des Hommes.
    For full information about Soccerex please visit www.soccerex.com/global // call +44 (0)20 8987 5522 // email enquiry@soccerex.com
     

  • Atos signs contract with Finnish Olympic Committee

    Atos signs contract with Finnish Olympic Committee

    Atos, the Worldwide IT Partner of the Olympic Games since 1989, has signed a contract with the Finnish Olympic Committee (FOC) that includes IT services, sponsorship of local triathlete and joint marketing initiatives until 2018. 
    The Olympic Games is one of the world’s biggest IT-projects, its scope bringing special challenges to IT management systems and infrastructure. Atos has been a key technology provider for the Olympic Movement since 1989, when it provided services to the Barcelona 1992 Organising Committee, and is now delivering IT for the upcoming Rio 2016 and PyeongChang 2018 Olympic Games.
    “It’s great to see how the international player Atos implements the IT during the Olympic Games in Rio. We will utilize this know-how also in Finland in our own IT-projects of the Finnish Olympic team,” said Ville Köngäs, Client Manager at the Finnish Olympic Committee.
    “We pursue to reach a point where our own performance in IT-related issues will raise into a totally new level enabled by Atos.”
    As part of the cooperation, audiences will be able to follow the sporting life and competition preparations of ITU Long Distance Triathlon World Championship silver-medalist Kaisa Lehtonen through social media channels. She will also participate in the upcoming Olympic events.
    “It is great to be part of the cooperation with the Finnish Olympic Committee and Atos,” said Lehoten.  
    “Through the cooperation I can see from a vantage point the big role technology has also on our athletes’ work; and on the other hand let people follow my daily life as an athlete.
    “The cooperation enables me to prepare determinedly to the upcoming competitions and helps me on my way to be part of the ultimate top of the world athletes.”
    Atos provides consulting & systems integration services, managed services & BPO, cloud operations, big data & cyber-security solutions, as well as transactional services through Worldline, the European leader in the payments and transactional services industry.
    The Group works with clients across a number of other business sectors including defence, financial services, health, manufacturing, media, utilities, public sector, retail, telecommunications and transportation.
    Harri Saikkonen, Managing Director of Atos in Finland said “It is fantastic to start a local cooperation with the Finnish Olympic Committee. Being successful in sports and business has many common elements. Gold-medal achievements and succeeding in international arenas requires from companies an unconditional work ethic, at the same level as top athletes when preparing for competitions. 
    “Like FOC fosters the blue-and-white performance of the athletes, we at Atos commit ourselves to empower the performance of Finnish companies into internationally 

  • New partners and sponsors signing up for Host City 2016

    New partners and sponsors signing up for Host City 2016

    The organisers of Host City 2016 are delighted to see new partners and sponsors signing up for what is set to be the largest EU-based gathering of event destination markets, international federations, event owners and rights holders, and suppliers.
    In addition to Host City 2016’s Supporting Organisers EventScotland and Glasgow City Marketing Bureau, new sponsors that have joined include: audioBoom, Aggreko, Populous, MatchVision, Rio Convention & Visitor Bureau, Hemingway Corporate Finance, 4global, Finnish Olympic Committee, Marsh, DB Schenker, Rotterdam Topsport, Nussli, Arena Group, Terre Des Hommes, Citec, Kanstet and De Boer.
    Host City 2016 creates a truly unique opportunity for the world’s leading hosting destinations to exhibit alongside the most attractive and lucrative events in the worlds of sports, business and culture.
    The format of the conference and exhibition and the layout of the state-of-the-art Technology and Innovation Centre in Glasgow are optimised to create maximum opportunities for delegates to network with other senior attendees and engage with the event partners and sponsors at the numerous exhibition stands.
    Rights holders will meet cities that are looking to host their events and build long term relationships. Hosting and bidding destinations will showcase the capabilities of their cities and venues to an audience of event owners.
    The exhibition is built around a world class conference with an outstanding VIP speaker and panel debate programme. Recently confirmed speakers include: Sir Craig Reedie CBE, Vice President, IOC and President, WADA; Paul Bush OBE, Director of Events, Visit Scotland; Sarah Lewis, Secretary General, FIS and AIOWF (Association of Winter Olympic Sports Federations); Dimitri Kerkentzes, Deputy Secretary General, BIE (World Expos); Simon Clegg, Chief Operating Officer, Dubai World Expo 2020; Dr. Reinhard Pfeiffer, Deputy CEO, Messe Munich; Prof Dr Ugur Erdener, President, NOC of Turkey; Executive Board Member, IOC and WADA ; Carine Saloff-Coste, Head of Economic Development, City of Paris; John Langford, Director of Live Entertainment, SSE Hydro & SECC; Michael Nagy, Director, Rio Convention & Visitors Bureau; Kulveer Ranger, Vice-President, Public Affairs and Strategic Communications, Atos UK and many more.
    See the latest agenda here.
    The large number of sponsors and delegates already signing up shows there is great demand for being part of this unique event for the global market of cities bidding for and hosting multiple types of events.
    Book your Exhibition Stand today with Adam Soroka on +44 (0) 203 077 8732 or adam.soroka@bric.com

  • Adidas CEO pleased Russia is hosting 2018 FIFA World Cup

    Adidas CEO pleased Russia is hosting 2018 FIFA World Cup

    Russia’s suitability to host major international sports events has been called into question by recent events, with the IOC having withdrawn its support for events in the country over evidence of organised doping. But the CEO of FIFA sponsor Adidas has given a positive appraisal of the benefits of staging the 2018 World Cup in Russia.
    “Russia is a very sport enthusiastic population. A lot of sport activities happen here in Russia: we had the winter Olympics, we have the upcoming World Cup and Adidas is the brand which has been in longest connection with the Russian population, therefore there is a big opportunity for us which we want to grab,” Adidas Group CEO Herbert Hainer told state broadcaster RT on a recent visit to Moscow.
    Adidas has Official Partner, Supplier and Licensee rights for the FIFA World Cup and all FIFA events until 2030. As well as partnering with FIFA, Adidas sponsors Russia’s national football team and Moscow teams CSKA and Lokomotiv.
    “Football is the biggest sport in the world and the World Cup will enhance this. But I think there is a huge opportunity for all the different sports, Russia is great in track and field, ice hockey, gymnastics, and I definitely think that this will further continue,” said Hainer.
    Russia’s economy has been hit by the collapse in oil price, with GDP contracting -3.7 per cent in 2015, according to World Bank figures. The budget for staging the World Cup has correspondingly been reduced by 4.4 per cent to US$9.5 billion, of which private investment accounts for 32 per cent.
    But Hainer, who was in Moscow for the opening of a new Russia and CIS Adidas headquarters, said the World Cup will give the country a lift.
    “A World Cup always leaves a huge legacy in a country, and I’m absolutely convinced this will happen here in Russia. I mean, just look at the newly built stadia, they will be much more modern, have much more comfort and they will also shift the demographics in the stadium, because we saw it in Germany after 2006, much more women coming into the stadium, much more kids, much more families, and this will definitely give a huge boost to football and to sport here in Russia.
    “Of course there are some challenges at the moment in the economic development but this will be overcome and I think sport really will drive the whole mood in the country and the whole optimism of the people – therefore I am quite happy that the World Cup in 2018 is here in Russia.”
    The 2018 FIFA World Cup takes place from 14 June to 15 July in the cities of Ekaterinburg, Kaliningrad, Kazan, Nizhny Novgorod, Moscow, Rostov-on-Don, Saint Petersburg, Samara, Saransk, Volgograd and Sochi. Adidas will be supplying the match balls, as it has done since 1970.

  • Challenges for brands running their own events

    Challenges for brands running their own events

    Sponsorship will often be a brand marketing director’s first thought when considering a sports-related campaign. Thankfully, the old school “brand slap” model is dying a death and the sponsorships of today tend to be significantly more sophisticated than those we used to see in the “Noughties” and before. Companies seek increased authenticity and better connections with their ever more fickle and savvy target audience. And so the partnerships themselves have become subtler, deeper and more cleverly activated.
     Some brands, rather than seeking an association with someone else’s event, bravely decide to run their own. The advantages are clear. Much greater control of the event and the branding associated with it, better access to the data generated and the increased sense of authenticity that comes from running the event rather than linking a brand to it.
    But there are also significant challenges. For the most part, the planning and execution of a sporting event requires specialist skills, knowledge and contacts. These can all be hired in but good advice does not come cheap. Even if volunteers can be used to help “on the ground”, they need to be identified, trained, kitted out and managed.
    Venue is of course a key issue too. Deals may need to be done with the owner of a stadium or with a host city or local authority. Roads may need to be closed and traffic plans drawn up and implemented. With some events, the police may need to be consulted.
    There may be a need to confer with the relevant sports governing body too, for example to secure official sanction for the event.
    Away from the operational nitty gritty, there are IP issues to consider too. What will the event be called? Is the name capable of trade mark protection and if so, in what territories should filings be made? Trade mark searches may be necessary to see what prior marks are on the register that may cause problems. Even generic sounding terms like “WORLD CHAMPIONSHIPS” or “10K” may be incorporated into third party registrations.
    Customer data is likely to be another vital issue. How is the business to go about obtaining the details of new potential customers? With respect to those already on its marketing database, does the business have the necessary freedom under its privacy policies and under electronic marketing laws to promote the event to them?
    Any brand running its own sports event will want to maximise media coverage. Some companies may have the facilities and skills in house to arrange their own audio visual production. For many though, it will be necessary to appoint a specialist production company or, if more appropriate, a host broadcaster. The question of distribution must then be tackled. For bigger events, deals may need to be negotiated with broadcasters, potentially internationally as well as locally. Alternatively, the organisers may prefer to stream the event online, either through their own media player and website or potentially through a third party site like YouTube or Facebook.
    In a short blog post like this it is hard to do much more than touch on a handful of the key issues a brand must consider and address in order to run its own successful sports event. There is a huge amount to be taken into account and the challenges can be immense for a business whose core focus is in another area, be it selling soft drinks, cars or insurance. Many a wise person, though, has found an eloquent way of making this point: Nothing truly valuable was ever easy.

  • IOC signs Alibaba Group as Worldwide Olympic Partner in Davos

    IOC signs Alibaba Group as Worldwide Olympic Partner in Davos

    [SOURCE: IOC] The International Olympic Committee (IOC) and Alibaba Group on 19th January jointly announced a long-term partnership through 2028. Joining The Olympic Partner (TOP) worldwide sponsorship programme, Alibaba will become the official “Cloud Services” and “E-Commerce Platform Services” Partner, as well as a Founding Partner of the Olympic Channel.
    The partnership was announced at the World Economic Forum in Davos, Switzerland, with IOC President Thomas Bach, Alibaba Group Founder and Executive Chairman Jack Ma and Alibaba Group Chief Executive Officer Daniel Zhang.
    Thomas Bach, President of the IOC, said: “In this new digital world, Alibaba is uniquely positioned to help the IOC achieve a variety of key objectives outlined in Olympic Agenda 2020, while positively shaping the future of the Olympic Movement. This is a ground-breaking, innovative alliance, and will help drive efficiencies in the organisation of the Olympic Games through 2028, whilst also supporting the global development of digital opportunities including the Olympic Channel.”
    “Alibaba’s partnership with the IOC is built on a foundation of shared values and a common vision for connecting the world and enriching people’s lives,” said Jack Ma, Founder and Executive Chairman of Alibaba Group. “We are proud to support Olympic Agenda 2020, using our innovations and technologies to help evolve the Olympic Games for the digital era.”
    Through this partnership, Alibaba’s contributions to the Olympic Movement will include:
    Best-in-class cloud computing infrastructure and cloud services to help the Olympic Games operate more efficiently, effectively and securely, including supporting big data analytics requirements;
    The creation of a global e-commerce platform for Olympic stakeholders to engage and connect with fans seeking official Olympic licensed products manufactured by the Olympic parties’ official licensees, and selected sports products, on a worldwide basis; and
    Leveraging Alibaba’s leading digital media technologies and know-how to develop and customise the Olympic Channel for a Chinese audience.
    “Alibaba is proud to empower the International Olympic Committee in a game-changing digital transformation, while moving another step closer toward our goal to serve 2 billion consumers,” said Daniel Zhang, Chief Executive Officer of Alibaba Group. “We will leverage our experience in serving a young user base to help connect more young people to the Olympic Movement, helping to strengthen our brand through this historic partnership.”
    Tsunekazu Takeda, the IOC’s Marketing Commission Chair, said: “We are delighted to be working in the long term with Alibaba for the benefit of the Olympic Movement. This strategic partnership underlines the global appeal of the Olympic values and opens an exciting new chapter in this digital age.”
    Alibaba is the first company to make a long-term commitment to the IOC through 2028 and the first Chinese company to commit to the Olympic Winter Games Beijing 2022.
    Alibaba will support the organisers of each edition of the Olympic Games, and the Olympic Movement around the world. These rights will include advertising and promotional use of Olympic marks and imagery from the Olympic Games as well as marks from the National Olympic Committees.
    Alibaba’s global activation rights will include the Olympic Winter Games PyeongChang 2018, the Olympic Games Tokyo 2020, the Olympic Winter Games Beijing 2022 and the Olympic and Olympic Winter Games in 2024, 2026 and 2028 in cities yet to be selected by the IOC.

  • Are online retailers a data resource or a threat to sports and entertainment sectors?

    Are online retailers a data resource or a threat to sports and entertainment sectors?

    Knowing your customer is essential for any business, whether that’s a sports or entertainment organisation staying attuned to the feelings of fans or a media organisation understanding the mindset of its viewers, readers and listeners.
    In the digital age, customer data has grown exponentially. But who owns the most data? The retailer is the first port of call for most customers, so online retailers are sitting on a massive digital resource that has the potential to expand the reach of any content-producing organisation – particularly when sports and entertainment is increasingly distributed globally via a single channel: the internet.
    The agreement between the International Olympic Committee and Chinese e-commerce giant Alibaba is a perfect example of a partnership between an organisation dedicated to world-class content and another dedicated to reaching customers, in the world’s biggest and fastest growing market.
    The deal, announced at the World Economic Forum in Davos and negotiated by Shankai Sports and Michael Payne, who set up the IOC’s TOP sponsorship programme in the 1980s, is highly innovative. In joining as the latest TOP Sponsor, Alibaba is said to be providing around US$1bn of financial support to the IOC over the next six Olympic Games. Alibaba becomes the IOC’s official provider of Cloud and e-commerce services as well as partnering with the IOC’s online Olympic Channel.
    The sponsorship deal is said to have been conducted independently of Alisports, which already partners with a number of other sports organisations to deliver sports directly to fans via Alibaba’s own online channels.
    Retailers are traditionally not producers of content, but they are starting to occupying this space. Amazon is already distributing online television direct to its customers – and if the e-commerce giants do start to launch their own sports events, the pressure on traditional sports organisations to assert the authenticity and integrity of their own properties will get even more intense.

  • Atos confirmed as first Official Supporter of Glasgow 2018 European Championships

    Atos confirmed as first Official Supporter of Glasgow 2018 European Championships

    Atos, a leader in digital transformation, has been confirmed as the first Official Supporter of the Glasgow 2018 European Championships as a Timing, Scoring and Results (TSR) provider.
    The announcement follows the highly successful participation of both Atos and Glasgow 2018 in Host City 2016 Conference and Exhibition in November. Glasgow 2018 exhibited at Host City 2016, while Kulveer Ranger, ?Vice President Strategy & Communications at Atos UK & I spoke on a panel discussion alongside Julian Ternisien, Head of Sports Rights, European Broadcasting Union – the broadcast partner of the European Championships.
    Atos Group is also Worldwide Information Technology Partner for the Olympic & Paralympic Games.
    Glasgow 2018 is an exciting new multi-sport event that brings together some of Europe’s leading sporting competitions.
    Excitement continues to build ahead of Glasgow 2018, which promises to be a new highlight on the global sporting calendar and will build on Scotland’s reputation for delivering world-class sporting and cultural events.
    Starting in 2018, the European Championships will be staged every four years and will combine the existing European Championships of Athletics, Aquatics, Cycling, Gymnastics, Rowing and Triathlon with a new Golf team event. The first edition will be held in a unique sporting partnership between Host Cities Glasgow and Berlin.
    Atos will provide the Timing, Scoring, Results and TV graphics service for Cycling, Golf, Gymnastics and Triathlon, as well as the TV graphics highlights package for all sports, providing a seamless viewing experience for a potential TV audience of over one billion across Europe.
    Aileen Campbell MSP, Scottish Government Minister for Sport, said: “The 2018 European Championships provides Scotland with an exceptional opportunity to build on the success of hosting major events such as the Commonwealth Games and Ryder Cup over recent years. It will help us to further enhance our reputation as a world class venue for international sporting events.”
    Councillor Archie Graham OBE, Depute Leader of Glasgow City Council, said: “Glasgow’s sporting reputation has never been higher thanks to our international sporting events programme. The European Championships will see us embark on the next stage of this proud sporting journey in partnership with Europe’s leading sports.
    “Atos is a world leader when it comes to providing digital services for major sporting events and has shown time and time again that they can deliver on the global stage.
    Their proven experience will put Glasgow 2018 in the best possible position to deliver a truly world-class event for athletes and spectators alike.”
    Gavin Thomson, Senior Vice President, Scotland, Ireland and Wales, and Big Data and Security UK&I at Atos said: “We are confident that the Glasgow 2018 European Championships will be a great success. Atos was delighted to play a leading role in Glasgow 2014 – an event seen as one of the best Commonwealth Games ever staged.”
    Marta Sanfeliu Ribot, Chief Operating Officer, Major Events, Atos said: “We have delivered innovative IT solutions for the Olympic and Paralympic Games for more than 20 years and once again the digital transformation involved in bringing events like Glasgow 2018 to an increasingly sophisticated worldwide audience is a challenge we relish. Glasgow has an internationally acclaimed reputation for hosting major sporting events and this is another key opportunity to showcase the city, the athletes and the support sponsors involved.”
    Scottish Triathlete Marc Austin, who staged a memorable performance at Strathclyde Country Park, during the 2014 Commonwealth Games said: “It is fantastic to see a world-renowned brand like Atos lend their name to the Glasgow 2018 European Championships and it confirms how highly regarded this event will be.
    “The feeling of competing in front of a home crowd at the Commonwealth Games is something that will live with me forever and I’ll be working hard to gain that experience again at 2018. The addition of the Triathlon Age Group Championships will create a real carnival atmosphere at Strathclyde Country Park and everyone in the Triathlon community is looking forward to it.”
    As part of the inaugural European Championships in 2018 around 3,000 athletes will visit Scotland for six events (Aquatics, Cycling, Golf, Gymnastics, Rowing and Triathlon) while a further 1,500 athletes will compete in Berlin as part of the European Athletics Championships.
    The event will build on Glasgow and Scotland’s track record of hosting major international events including the 2014 Commonwealth Games, 2014 Ryder Cup and 2015 World Gymnastics Championships.
     
    About the 2018 European Championships
    1. The 2018 European Championships will be staged by the European Federations and the Host Cities of Glasgow and Berlin.
    2. The Glasgow 2018 event will be held between 2nd and 12th August and the European Athletics Championships will be between 7th and 12th August in Berlin.
    3. The European Broadcasting Union (EBU), the umbrella body for Europe free-to-air channels, will be the broadcast partner for the Championships. There is a potential television audience of around 1.03 billion for the event with many more viewers across multiple digital platforms.
    4. Around 3,000 athletes will travel to Scotland as part of a total delegation of around 8,500 including officials, media and others. A further 1,500 athletes will compete in Berlin.
    5. The European Aquatic Championships will take place at Glasgow’s Tollcross International Swimming Centre, with diving taking place at Edinburgh’s Royal Commonwealth Pool, synchronised swimming at Scotstoun Sports Campus and open water swimming being staged at Loch Lomond.
    6. Four European Cycling Championships will be staged in Glasgow and its metropolitan area. Track, Road, Mountain Bike and BMX will attract 650 of Europe’s top names to the Sir Chris Hoy Velodrome, the Cathkin Braes Mountain Bike Trails, the streets of Glasgow and a new world championship and Olympic standard BMX track to be built in the Knightswood area of the city.
    7. The European Golf Team Championships will take place at the Gleneagles PGA Centenary Course in Perth & Kinross.
    8. The European Artistic Gymnastics Men’s and Women’s Championships will be staged at The SSE Hydro, the venue for the 2015 FIG World Gymnastics Championships.
    9. The European Championships for both Rowing and Triathlon will both be staged at Strathclyde Country Park in North Lanarkshire.
    10.Berlin’s Olympic Stadium will be the venue for the European Athletics Championships with the road races and race walking events held throughout the city.
     
    About Atos
    Atos SE (Societas Europaea) is a leader in digital transformation with circa 100,000 employees in 72 countries and pro forma annual revenue of circa EUR 12 billion. Serving a global client base, the Group is the European leader in Big Data, Cybersecurity, Digital Workplace and provides Cloud services, Infrastructure & Data Management, Business & Platform solutions, as well as transactional services through Worldline, the European leader in the payment industry.
    With its cutting edge technologies, digital expertise and industry knowledge, the Group supports the digital transformation of its clients across different business sectors: Defence, Financial Services, Health, Manufacturing, Media, Utilities, Public sector, Retail, Telecommunications, and Transportation. The Group is the Worldwide Information Technology Partner for the Olympic & Paralympic Games and is listed on the Euronext Paris market. Atos operates under the brands Atos, Atos Consulting, Atos Worldgrid, Bull, Canopy, Unify and Worldline.
    Atos is the worldwide IT partner of the International Olympic Committee and International Paralympic Committee. The global company has provided IT solutions to the Olympic Games since 1992 and to the Paralympic Games since 2002. Atos was a crucial partner in the digital transformation of the Rio 2016 Olympic Games and played a key role in the delivery of the Games Management and Information Systems to the Glasgow 2014 Commonwealth Games.

  • Partners and sponsors are signing up for Host City 2017

    Partners and sponsors are signing up for Host City 2017

    The global conference and exhibition of cities and sports, business and cultural events is off to a flying start with 19 partners and sponsors already on board this year.
    Launched in 2014, the annual Host City conference and exhibition is the first and largest meeting of cities and sports, business and cultural events
    EventScotland is Supporting Organiser for the 2017 event that is taking place in Glasgow on 28-29 November.
    Paul Bush OBE, Director of Events, said: “EventScotland has a strong heritage with the Host City conference and exhibition and we are delighted to be supporting them to bring leading events professionals together for what promises to be an insightful and informative two days.
    “Scotland is the perfect stage for events and Host City 2017 will really set the tone ahead of some amazing world-class events including the Glasgow 2018 European Championships, the 2019 European Athletics indoor Championships and the 2019 Solheim Cup.” 
    Host City is a unique event combining high-level panel discussions featuring renowned industry figures with an effective marketplace where cities of all sizes can meet with rights holders, event suppliers, event organisers and their procurement officials.
    Host City 2017 is backed by
    Supporting Organiser: EventScotland 
    Supporting Partners: Glasgow Convention Bureau and Glasgow 2018
    Silver Sponsors: Aggreko, FarrPoint, Marsh and Red Bull Air Race 
    Branding Sponsors: Arena Group and De Boer
    Host City 2017 also enjoys the support of Media Partners signed up so far, including: Exhibition World; fcbusiness; isportconnect; Major Events International; Orange Sports Forum; Sportcal; SportBusiness; World Academy of Sport; Yutang Sports.
    “We are immensely grateful for the support of all the fantastic organisations that make Host City the great event it is today,” said Host City’s Editorial and Conference Director Ben Avison. “In particular we are delighted with the renewed support from Event Scotland as Supporting Organiser and Glasgow Convention Bureau and Glasgow 2018 as Supporting Partners.”
    Many more sponsors and partners are set to join in the coming months. 
    To find out more about the opportunities visit www.hostcity.com or contact Adam Soroka on adam.soroka@cavendishgroup.co.uk or +44(0) 203 675 9531.
    For information on the conference agenda or speaking opportunities contact ben.avison@hostcity.com