Dow has been a partner of the International Olympic Committee (IOC) since 2010, initially working on providing technologies and solutions for the Games.
“Our products are everywhere and so they can also be enabling of and supporting the Games,” says Dr. Nicoletta Piccolrovazzi, Global Technology & Sustainability Director, Dow Olympic & Sports Solutions.
“We wanted to understand how we could use this partnership to go beyond and to integrate more our experiences and expertise of sustainability. That’s why we became the Carbon Partner of the Sochi Games.
“We are using sport to create an acceleration, to help us bring businesses to the table and to collaborate on CO2 reduction projects.”
Following its first tenure as Carbon Partner for the Sochi 2014, Dow went on to become Carbon Partner of Rio 2016 – during which Host City ran a digital communications campaign with Dow. And then in 2017, Dow became Carbon Partner of the IOC.
“We have taken this platform from a Games focus and a host country focus to now a global focus. It’s our global platform of collaboration on climate change that utilises our technologies, our customers’ technologies and engages the entire value chain on projects.”
95 to 96 per cent of products are enabled by chemistry, much of which enables reductions in CO2. For instance, Dow’s products go into insulation.
“What we have seen is the benefits that we deliver in terms of CO2 reductions from our products far outweigh the carbon footprint of when they are being manufactured. It’s a ratio of three or four to one of CO2 reduction benefits that we enable through our products.”
Paris 2024 is already talking of reducing its carbon footprint by 50 per cent, and there is much work to be done to establish how to achieve this.
“It’s really good that Paris focusses on how to reduce their emissions,” says Piccolrovazzi. “It’s very important for us to focus on understanding the impact and then reducing the emissions.
“Every Games needs to define an effective mitigation strategy. That is still being developed by Paris. Every Games needs to do something that is relevant for their own emission reality.”
5 million tonne CO2e reduction
[Source: Dow] By 7 February 2020, the cumulative greenhouse gas (GHG) reductions from Dow’s carbon programs with Sochi 2014, Rio 2016 and the IOC had reached more than 5 million tonnes of carbon dioxide equivalent (CO2e), according to third-party verification by Environmental Resources Management (ERM). This compares to an amount of CO2 sequestered by 6.5 million acres of U.S. forests in one year.
In 2019 alone, Dow’s carbon program with the IOC reduced 655,000 tonnes CO2e of greenhouse gas (GHG) emissions, the equivalent of 139,026 vehicles driven for one year. By 2026 – the end of the monitoring period agreed to by the IOC – the carbon benefits are expected to reach more than 7 million tonnes of CO2e.
As a part of the carbon partnership program with the IOC, Dow announced several new projects in 2019 with collaborators, including PETRONAS Chemicals Group, the U.S. Green Building Council, the AIA International Region, Firestone Building Products and Restore the Earth Foundation. These greenhouse gas reduction projects are part of Dow’s Sustainable Future Program, which harnesses the power of sport and science to accelerate the adoption of more sustainable technologies across value chains and upgrade business-as-usual practices locally. The project portfolio has been developed to address a wide range of applications, such as high performance buildings and infrastructure, reforestation, improvements in packaging and industrial efficiency.
“In line with our strong commitment to sustainability, the IOC measures its annual carbon footprint and implements various measures to reduce them. Thanks to our Official Carbon Partnership with Dow we have also been able to offset our unavoidable emissions for the period between 2017 and 2020,” said Marie Sallois, IOC director of corporate & sustainable development. “The results that Dow continues to deliver are now exceeding our operational emissions, creating a tangible, positive legacy.”
With a joint vision of accelerating climate action across the Olympic Movement, Dow and the IOC also announced in 2019 a new program to encourage and incentivize International Sports Federations (IFs) and National Olympic Committees (NOCs) to measure, reduce and mitigate the carbon emissions related to their operations and events. As part of the program, carbon offsets are offered to IFs and NOCs that have joined the United Nations Framework Convention on Climate Change’s Sports for Climate Action Framework and implemented tangible action to reduce GHG emissions within their respective operations and events. Ten IFs benefitted from the program in 2019. In 2020, the initiative will be expanded to include submissions from NOCs in addition to IFs.
For more information about Dow’s more than 35 years of support of the Olympic Movement and commitment to sustainability through sports, visit https://www.dow.com/en-us/sports/partnerships/olympics.
Tag: Sponsorship
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The chemistry of sustainable Games
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Sponsors in the ring for Tokyo 2020 Olympic boxing qualifier
[Source: Jordan Olympic Committee] A host of major local and international sponsors have stepped into the ring to support the Tokyo 2020 Asia and Oceania boxing qualifier in Amman, Jordan, from 3-11 March 2020.
Following the Boxing Task Force’s (BTF) announcement that Jordan would host the prestigious Olympic qualifier, work has continued around the clock to prepare a world-class venue in the capital’s Prince Hamzah Hall at Al Hussein Youth City.
The Local Organising Committee (LOC) will be supported by several major companies, including Worldwide Olympic Partner Coca-Cola, Societe Generale De Banque Jordan – SGBJ, Zain Jordan, Buffalo Wings and Rings, Taishan and Aramex.
“We have been short on time but huge on effort to ensure that this event meets the extremely high standards of the Olympic family,” said Nasser Majali, Secretary General of the Jordan Olympic Committee and CEO of the LOC.
“We are pleased with our progress and look forward to welcoming our friends from around the world to Amman over the coming days.
“The support that we have received from the business community has been particularly heartening and provides us with the helping hand required to host a world-class event.”
The qualifier is expected to attract the Asian and Oceania best boxers from 40 countries competing for 41 men’s qualifying spots in 8 weight divisions and 22 female qualifying spots in 5 weight divisions for the Tokyo 2020 Olympic Games. -
The digitalisation of Games delivery
The Olympic Games is a time of great excitement and opportunity – particularly if you are the Worldwide IT Partner of the Games.
“We are very excited as we are less than 200 days away from Tokyo 2020,” Sophie Proust, Group EVP and Group CTO, Atos told Host City at Global Sports Week Paris. “There is a lot to do around data in the world of sports.”
Driverless Games
One major benefit of the Olympic Games is the way that TOP Partners work together to deliver the event, each focusing in their own area of expertise.
Toyota is the relevant TOP Partner regarding vehicles, mobility support robots and mobility services. In Tokyo this summer, 100 driverless cars will move passengers around venues in the city’s waterfront area.
“Major cities are getting more and more crowded, so we need to think about that. Autonomous vehicles are not yet a mature technology, so it has to be used in a very constrained way.
“For future Games, we could well imagine TOP Partners working together with the IOC and Organising Committees to develop in specific domains such as driverless cars.”
I ask if the Olympic Games present possibilities as a test bed for autonomous vehicles because the organisers already close lanes for VIPs. “You could think of things like that. The magic of the Olympic Games and other major events is that we can collaborate between big enterprises in different sectors and build concrete cases as the event is a real accelerator for innovation and technology.”
Major events as smart cities
Transport is just one area of event management were technology can bring transformative applications. “Smart cities are about managing electricity, water, transport and energy,” Proust explains. “The ecosystem is so vast in the city.”
The scale of some major events is such that they can be considered as smart cities, with all the diverse attributes of the event generating huge amounts of data.
“We are involved in every aspect of major events from program management and integration of systems to applications for spectators, partners and sponsors. All of these areas generate data, which needs to be managed and structured efficiently.
“And with events involving multiple sports in multiple cities it is getting quite complex!”
The introduction of five new sports for Tokyo 2020 presents interesting opportunities, she says. “Tokyo 2020 will be the biggest Olympic Games to date, generating tremendous amounts of data. Our role is to collect, process and secure all of this data which is extremely valuable.”
Atos is also working on making applications more efficient. “All the IT applications have been migrated onto the cloud, and have now developed cloud native applications to facilitate deployment. We must ensure that our applications are available in all languages, so the fan experience is enhanced. So there are a lot of topics to handle, it’s very exciting.”
“Thinking about the future of major events, one of our key strengths is to take the data and do something with it. We have more and more computations and analysis methods to measure success. This content is sent over to broadcast – but increasingly it’s also personalised to individual consumers.”
A stadium can also be considered to be a smart city. “There are different technology means for measurement and control to enhance the experience at an event. For instance, we are the lead integrator of the Advanced Access Control System for Tokyo 2020, reducing waiting time for athletes, coaching staff, volunteers and journalists at entry points of official venues – while being more secure.
“In terms of fluidifying flows, you need to know what method of transport people are using to arrive – car, bus, metro or train – so you can have a predictive sense of how the flows are going to come, and then analyse it and adapt accordingly.
“Getting people to locations safely is quite complex.”
Sports: a digital driver or dawdler?
It was suggested at Global Sports Week that the sports industry been slow to respond to digital disruption as compared to other sectors. But Proust – who as CTO at Atos works across the entire range of industry sectors – turns this idea on its head.
“For me, sports is a real driver for innovation and for digital transformation because of the massive amounts of data we collect, and because sport is such a major part of everyone’s life. So sport is really a good driver, because of the impact on society.”
Angels Martin, General Manager Olympics at Atos told Host City why some sports organisations might be slow to adopt new technology.
“Usually sport organisations are very risk-averse. The bigger the event, the more risk-averse the organisation is, because they don’t want to create a mess in the middle of a major sports event in front of such a big audience.
“We need to manage the risk of new technologies, because the Olympic Games is highly visible.
“What helps us the most is that we know the business very well, supporting the Olympic Movement for 30 years; we are able to analyse what would be the impact of a new technology; and also to manage and assess the risks. We understand the impact of any change, of any new technology we want to implement.”
It stands to reason that events with lower visibility than the Olympic Games present a greater opportunity to showcase new technologies. “We try to have a more mature proof of concept that we can propose to the organising committees of smaller events. And then if they are happy to implement this, then we do it. It is not a testing field but to see what the response is and the reaction – and also to check the technology, if this is something to be used later on in the Olympic Games.”
Leave organising to the experts
I ask Martin what she sees as the biggest challenge facing the major events sector.
“There are so many challenges,” she says. “Talking generally, governing bodies want to take more control over what is being delivered. This is an area where I think that we will see some changes in the future – governing bodies being more willing to take more control over delivery. This is going to help governing bodies to get more synergies and reduce cost.”
Given the scale and scope of organising an Olympic Games, and the rapidly increased role of technology in event delivery, specialist companies like Atos bring invaluable expertise.
“The most important value is our experience”, she says. “We’ve been doing this since Barcelona 1992. We know a lot about how the Olympic Games are organised. In order to be fully prepared, we start collaborating with each Organizing Committee 7 years before the start of the event. Having done multiple Olympics in the past, Atos has a key role in the transfer of knowledge from edition to edition.
“If you have a solution that needs to be reinvented every time for every single organising committee it makes no sense. There are some services that are exactly the same Games after Games – why can’t you replicate them?
“I am sure you can find synergies between different events as well. These would allow the governing body to make savings for the organising committee and host cities, if they don’t have to do everything from the start again and again.”
In PyeongChang, Atos created a number of centralised services that in the past were provided locally. “The same people that provided services for the PyeongChang Games are now providing the same services for Tokyo and for Beijing. We are not only creating savings for the IOC and organising committees but also capitalising on knowledge, which is very important.” -
Europe’s best sponsorship campaigns crowned at biggest-ever ESA Awards ceremony
[Source: European Sponsorship Association]
More than 400 sponsorship and sports marketing leaders came together to celebrate ESA’s mission to unite, inspire and grow the sponsorship industry, at The Brewery in central London. With prizes across 30 categories, the 2020 ESA Awards ceremony was the largest in the history of the ESA Awards.
Demonstrating the diversity of the ESA Awards, the big winner on the night was a cultural sponsorship – the An Post Irish Book Awards was recognised by a panel of international experts as the prestigious ESA Sponsorship of the Year, while also winning ‘Best Newcomer (UK&I)’ and ‘Arts and Culture Sponsorship’.
HEAD HERE FOR THE FULL LIST OF WINNERS
Paddy Power’s much-lauded ‘Save Our Shirt’ campaign, delivered Octagon, also emerged from the night with a trio of trophies, securing ‘Best Use of PR’, ‘Game Changer – Sport’ and ‘Sport Sponsorship €400k – €1M’.
Electric Ireland, meanwhile, won four categories – ‘Mass Participation Sponsorship’ for Darkness Into Light, ‘Best Use of Digital Channels’ for its GAA Higher Education Championships partnership, and ‘Purpose-Led Sponsorship (Sport)’ and ‘Sport Sponsorship < €400k’ for its ‘Game Changers’ campaign with the Irish FA. The invitation-only ESA Best of Europe competition, sponsored by Sponsorium, was won by Denmark’s ‘The Sydbank Cup: The 99% Broadcast’ campaign, with Ireland (‘Aldi Play Rugby’) taking silver and Slovenia (‘Petrol’s Winning Service’) rounding out the podium with bronze. Other campaigns to leave with multiple trophies included Marriott Bonvoy’s partnership with Manchester United, which won two awards (‘Best Newcomer [Global]’ and ‘Sport Sponsorship €1-5M’), while Arsenal, Cadbury and Vodafone took home a win and a highly-commended each. Boots’ partnerships with all five national football associations across the UK and Ireland, meanwhile, took home two highly-commended trophies (‘Best Newcomer [UK&I]’ and ‘Sport Sponsorship €400k – €1M’) and won ‘Best Use of Insights’. Boutique creative agency WeAreFearless triumphed in the coveted Agency of the Year – Pan-Europe category, while MKTG won Agency of the Year – Single Nation. AEG’s ‘All Points East’ music festival triumphed in the esteemed Rights Holder of the Year category. The ceremony was hosted by international rugby star and businesswoman Sene Naoupu, while celebrities in attendance included former England footballing star Eniola Aluko, Team GB hockey representative Harry Gibson, ex-England Netball captain, Ama Agbeze MBE and Olympic gold medal-winning rower Phelan Hill MBE. Winners were chosen by a rigorous, two-step judging process overseen by a 40-person judging panel of sport, media, arts, culture and entertainment leaders from ten nations. Head here for a video explaining more about how the ESA Awards are judged. ESA Awards committee Chair, Jackie Fast, said: “With so many incredible entries, the 2020 ESA Awards has been our most hotly-contested to-date, with inspiring work on display from all our winning campaigns. Last night’s ceremony proves that there has never been a more exciting time for sponsorship. Our winners represent the best of sponsorship, coming from all corners of Europe and all parts of the industry. A massive congratulations to all our winners!” ESA Chairman, Andy Westlake, said: “The 2020 ESA Awards saw a record-breaking number of entries, and, as always, the decisions were passionately and diligently debated. On behalf of ESA I’d like to congratulate all the worthy winners, including the An Post Irish Book Awards for taking home ESA Sponsorship of the Year. I’d also like to thank all our ESA Awards sponsors and partners, with special thanks to our main event sponsor, POWA Index, and our judging panel – an amazing group of industry professionals. The ESA Awards continues to provide the best showcase of creativity in sponsorship across Europe and I’m thrilled to be able to celebrate another fantastic year for the Association and to enjoy another great party! Naturally, without the support of our members, the ESA Awards wouldn’t be the event it has become. I’d like to thank them all for their continued support. ESA has a crucial role to play to inspire, unite and grow the sponsorship industry and our members are at the heart of our mission.” -
Longines and CGF agree historic multi-Commonwealth Games partnership, as Birmingham 2022 Countdown Clock is revealed
[Source: CGF/Birmingham 2022] The Commonwealth Games Federation (CGF) has signed a partnership agreement with Longines for the next three editions of the Commonwealth Games, starting with Birmingham 2022. The announcement comes on Commonwealth Day today (9 March), where Birmingham 2022 unveiled a Longines Countdown Clock in the heart of Birmingham’s iconic Centenary Square.
The agreement represents the first ever multi-Commonwealth Games partnership in history with Longines receiving exclusive status as the “Inaugural Partner of the Commonwealth Sport Movement”. Known worldwide for excellence in precision timing, Swiss watchmaker Longines will be the Official Partner and Timekeeper for Birmingham 2022 as well as the 2026 and 2030 Commonwealth Games. This new partnership sees Longines provide all timing and scoring equipment for every single event within the next three Commonwealth Games.
An additional aspect of the partnership means that Longines is also named as ‘Presenting Partner’ of rugby sevens, table tennis, gymnastics and athletics. The historic agreement reinforces the strong ties between Longines and the Commonwealth Games. Longines was originally a partner of the Perth 1962 Commonwealth Games and renewed its partnership for Glasgow 2014 and Gold Coast 2018.
The announcement comes on Commonwealth Day today (9 March), where the CGF, in partnership with Longines and Birmingham 2022, unveiled a Countdown Clock in Birmingham’s Centenary Square. The striking clock has begun counting down the days, hours, minutes and seconds to the start of the opening ceremony of the Birmingham Commonwealth Games, on 27 July 2022.
The Longines Countdown Clock features a fully accessible ramped approach to allow both wheelchair users and non-wheelchair users to move freely under the structure. Manufactured in England, its structure forms the shape of the iconic ‘B’ logo of the Birmingham 2022 Games. This distinctive shape was created by connecting 12 towns and cities across the region, joining together key Games locations, where for the 11 days of the Commonwealth Games, 19 sports, including eight fully integrated para-sports, will take place.
CGF CEO David Grevemberg CBE said: “I am absolutely delighted and privileged to have Longines join with us as the Inaugural Partner of the Commonwealth Sport Movement. It marks an exciting new chapter in the longstanding friendship we have had with Longines that dates back to the Perth 1962 Commonwealth Games.”
“This is a truly historic agreement and having this multi-Commonwealth Games partnership in place showcases real confidence in the future direction of the Commonwealth Sport Movement. The partnership has been made possible because of the new Games delivery model, coordinated by CGF Partnerships, which looks at multi-Games opportunities and efficiencies.”
“It is particularly special to be announcing this on Commonwealth Day, a day of celebration across the Commonwealth, where we are unveiling the Longines Countdown Clock to the Birmingham 2022 Opening Ceremony. With this striking yet elegant structure now taking pride of place in the iconic Centenary Square, the countdown to Birmingham 2022 has really begun.”
Longines Vice President Marketing, Matthieu Baumgartner commented: “On this special day, Longines is very excited to announce its participation in the XXIInd Commonwealth Games, considered as one of the world’s most important sporting events.”
“With 870 days to go until the start of this great event, our brand is delighted to reveal a historic multi-Commonwealth Games partnership with CGF, covering the 2022, 2026 and 2030 editions.”
“We are extremely proud of our partnership with the Commonwealth Games, which extends all the way back to the 1962 Perth Commonwealth Games and more recently the 2014 Glasgow and 2018 Gold Coast Commonwealth Games.”
“Timing is crucial when it comes to winning a gold, silver or bronze medal. In this regard, Longines is looking forward to providing its timekeeping expertise in various disciplines, including Athletics (Track & Field), Gymnastics, Rugby Sevens and Table Tennis, the sports we are partnering with during the Commonwealth Games.”
“Our brand has a long history of innovation and precision in sports timekeeping, dating back to the late 19th century already. For the three next Commonwealth Games, starting with Birmingham 2022, Longines is perpetuating this history, together with athletes and sports fans from all over the world.”
John Crabtree, Chair of Birmingham 2022, said: “This marks a hugely significant day for the Birmingham Commonwealth Games, as we build momentum and edge ever closer to July 2022.
“Longines has a prestigious history in sports, and great heritage when it comes to Commonwealth Games. To have their continued support for Birmingham in 2022 is very much welcomed and we are proud to have them as a partner.
“The countdown clock will become a key attraction and focal point and will ensure the people of Birmingham have a visual reminder that their city has been chosen to host one of the biggest sports and cultural events in the world. It will count down to an important moment when the eyes of the world will be on Birmingham and the West Midland region.”
Cllr Ian Ward, Leader of Birmingham City Council, said: “The Countdown Clock is an exciting contemporary addition to our diverse range of public art in the city.
Set in the recently revamped Centenary Square and in front of the world-renowned Library of Birmingham, it creates a fantastic Games-related city centre destination for citizens and visitors in the years to come as the excitement builds for everything we do as a council and with our partners on the road to Birmingham 2022.” -
How isolation can make us even better connected
As sponsorship professionals, we put relationships, be they brand-to-brand or with our audiences, at the heart of everything we do. Central to these relationships is humanity: knowing what people need, why they need it and how to fulfil that need in a genuine way.
With mass sport and entertainment event cancellations and businesses across Europe moving to work from home, now more than ever, we need to find ways to stay connected and do what human beings do best: adapt.
Over the last week, we’ve seen wholesale changes from automotive manufacturers working with the government to repurpose factories and tool up to produce ventilators to LVMH’s perfume arm using their skills to make hand sanitisers.
We’ve seen sports brands changing to fit the new needs of their customers, as Peloton and the Nike Training Club extend free trials and add at-home workouts to their apps or Borussia Dortmund livestreamed ‘digital fan viewing party’ allowing them and their partners to keep in touch with fans.
We’ve also seen media tastemakers like The Drum, shifting with impressive agility, as their usual SXSW commentary from the Soho-based Drum Arms shifted to a web-based festival on the apposite topic of digital transformation. In true Drum style, they also managed to recreate their intimate, almost conspiratorial, heard-it-here-first vibe, despite only being connected to their audience through a screen: https://www.thedrum.com/digital-transformation-festival
In times like these, in work as in life, relationships come first, so influencers not brands are the likely first port of call for consumers (also known as people, including me) to seek advice, find solace and relatability, so to survive we, as organisations, more than ever need to humanise the way we communicate.
My particular interest this week has been how small, medium and even large multinational organisations are changing the way they communicate with one another, starting with LinkedIn. There’s a big shift from me to we, which, to my mind, is good news exactly when we need it!
My bet is that those who cooperate with, support and talk to one another will thrive. Now is a time for community building and collaboration, not putting your arm round your homework or selling on toilet rolls to the elderly at a mind-blowing mark up (shame on you!)
Below are some examples I enjoyed over the course of last week.
1. Make confident moves, your way. Independent Record label Defected Records, known for bringing people together through music in their own unique way, stayed true to form and didn’t wait for government mandates. They regrouped, worked out what was best for their long-term business, culture and staff and took positive action postponing all events and sending their team to work from home. Not only did they take this bold move, they proudly announced their decision and reasons to shut up shop in a public statement: https://www.linkedin.com/posts/jameskirkham_defected-have-called-it-early-were-taking-activity-6644201765761888256-pM4x
They even showed their team set up and ready for business as usual in their new settings (https://www.linkedin.com/posts/jameskirkham_the-defected-records-insta-stories-right-activity-6644321106369097728-6yQe) before launching their Defected Virtual Festival: https://www.nme.com/news/music/defected-records-announces-virtual-music-festival-in-wake-of-coronavirus-outbreak-2627828
2. Support and inspire through new communities. Start-up skincare brand By Sarah whose purpose is “to empower conscious living” were straight out of the starting blocks sharing a link to a WhatsApp community that anyone could join that would provide constant company, tips for your new home-based lifestyle and stability at this time of change: https://www.linkedin.com/posts/lauren-murrell_covid19-community-helpeachother-activity-6645285039691182080-9UEY
3. Embrace the blank slate. With no live football taking place, League Two football club Leyton Orient FC seized the chance to be on a level playing field with the largest clubs in the land and kicked off a global call to join an inter-club, inter-league FIFA tournament: https://www.linkedin.com/posts/josh-stephens-b940855a_leyton-orient-on-twitter-activity-6645294744324845568-qHMm
With well over 100 teams signing up, 3.9k retweets and 17.7k likes on Twitter (when they regularly get only one or two) they even used the popularity to call for new partners on LinkedIn and in the last week have announced both a renewal and a new deal! Go the Os.
4. Put a human face on it. Energy giant BP isn’t known for being the most accessible organisation and takes its share of flak (not always fairly), but their new CEO (who is also active on Instagram @bernardlooney_bp) has put his head above the parapet and not only to highlight the good deeds BP is doing.
He’s been discussing the current situation in the first-person, showing his personal set up, casual work gear and even used an emoji! A shout-out to both the BP workers who can’t decamp home and the wider everyday heroes in society – doctors, nurses, police, teachers shows a human quality and awareness that we should all keep front of mind: https://www.linkedin.com/posts/bernardlooneybp_last-week-i-explained-that-everyone-at-bp-activity-6645634611365982209-KgQc
5. Help us understand. A personal favourite when it comes to comms thought leadership for their Trust Barometer, Earned Brands report and crystal ball amongst others, is always global PR leader Edelman. Finger on the pulse, they started releasing easily digestible blogs week ago to handle crisis comms, specifically relating to the COVID-19 situation.
However, they surpassed themselves in my eyes two days ago when they released their 10-country Trust Barometer Special Report, acknowledging that the annual thought leadership piece they release at the start of each calendar year and dine out on for the next twelve months may no longer be accurate in these unprecedented times, yet now more than ever we need to know how to build trust among uncertainty:
https://www.linkedin.com/posts/edelman_edelman-trust-barometer-special-report-on-activity-6646049798766108672-S04z
As the global situation continues to evolve, it’ll be interesting to see how they stay on top of the crisis, but I’ve no doubt that with their insight and experience they’ll help us all to make better informed choices as it unfolds.
Needless to say, WeAreFearless are doing everything we can to ensure business as (or better than) usual, as well as cultural and commercial continuity, all of which can be followed here: https://www.linkedin.com/company/wearefearless/. If you have other examples, share them in the comments section, or with katie@wearefearless.com
European Sponsorship Association is a Strategic Partner of Host City -
SportAccord confirms long-term Silver Partnership with Tourism & Events Queensland (TEQ)
[Source: SportAccord] SportAccord has announced that Tourism & Events Queensland (TEQ) will be a Silver Partner of the SportAccord World Sport & Business Summit for the next three editions of the global sports industry’s most influential annual gathering in 2021, 2022 and 2023.
The long-term partnership will begin with next year’s highly anticipated event from 23-28 May at the IEC Ekaterinburg-Expo in the dynamic city of Ekaterinburg, Russia.
Tourism & Events Queensland (TEQ) played a vital role as a Host City Partner in the successful delivery of SportAccord 2019 in Gold Coast, Australia, which took place just a year on from the acclaimed 2018 Commonwealth Games in the same city.
SportAccord 2019 was recognised at a prestigious annual awards show for the Australian events sector in May 2020. SportAccord 2019 was selected as Platinum Award winner for Best Event at the 2019 Meeting & Events Australia (MEA) State and National Awards and also scooped the overall Government Event of the Year and Queensland’s Event Legacy Award.
“We are immensely grateful for the support of Tourism & Events Queensland,” SportAccord Managing Director Nis Hatt said. “TEQ proved to be an outstanding Host City Partner for SportAccord 2019 and we are delighted to be working with the organisation as a Silver Partner as it focuses on driving the state’s considerable post-SportAccord legacy opportunities.”
Leanne Coddington, CEO of Tourism & Events Queensland, said: “We are looking forward to building on the legacy of SportAccord 2019, which represented an unprecedented opportunity to showcase our world-class hosting capabilities. We are working hard to convert significant interest in Queensland into future events across the state and our SportAccord Silver Partnership will play a central role.”
The annual World Sport & Business Summit is a six-day event attended by leaders of the global sports community. As the only global sports industry event attended by all International Sport Federations and their stakeholders, SportAccord also brings together organising committees, hosting cities and regions, governments and administrations, rights-holders, agencies and athletes, as well as top-level experts and organisations from the sports media, technology, investment, medical and legal sectors.
Registration is open for the SportAccord World Sport & Business Summit 2021 in Ekaterinburg, the 19th edition of SportAccord’s flagship annual event. Organisations interested in becoming an official partner or exhibitor can contact SportAccord to discuss these investment opportunities by emailing sales@sportaccord.sport, with SportAccord also offering an interactive exhibition floorplan and 3-D flyover of the SportAccord 2021 exhibition space.
You can follow SportAccord’s portfolio of events via Twitter @sportaccord or keep up-to-date via LinkedIn and Facebook, YouTube and Flickr. -
FITEQ Returns as SportAccord Gold Partner for Ekaterinburg 2021 World Sport & Business Summit
[Source: SportAccord] The agreement strengthens FITEQ’s presence at the global sports industry’s most influential annual gathering, with SportAccord 2021 taking place from 23-28 May next year at the IEC Ekaterinburg-Expo in a dynamic and stunning sporting city situated at a crossroads between Europe and Asia.
FITEQ, which was founded in 2017, was a Gold Partner of the 2018 SportAccord World Sport & Business Summit in Bangkok before serving as a Bronze Partner for the inaugural Regional SportAccord Pan America in Fort Lauderdale last year.
The governing body of Teqball – a football-based sport that is growing rapidly worldwide and is practised by some of world top footballers and teams – was granted Observer Status by the Global Association of International Sports Federations (GAISF) Council in January. FITEQ was also previously recognised by the Olympic Council of Asia in 2018 and the Association of National Olympic Committees of Africa (ANOCA) in 2019.
FITEQ, based in the Olympic Capital of Lausanne, Switzerland, will be able to use its SportAccord 2021 Gold Partnership as a platform to build on its primary mission – to develop Teqball globally by supporting the establishment of national federations and uniting the sport’s international community.
SportAccord Managing Director Nis Hatt said: “We are delighted to have this Gold Partnership with FITEQ, the governing body of a sport that is widely regarded as among the most forward-thinking and innovative in our industry today.
“In a short space of time, FITEQ has already made tremendous progress in establishing itself, and the exciting sport of Teqball, at the heart of the international sports movement. We are looking forward to working with FITEQ in the coming months as preparations accelerate ahead of what will be an unmissable SportAccord 2021 in Ekaterinburg.”
FITEQ General Secretary Marius Vizer Jr said: “Our partnerships with SportAccord in the past have been highly successful and a Gold Partnership in Ekaterinburg will further enhance our efforts to connect with sports leaders from around the world and form strategic alliances that will support the global development of teqball. SportAccord is one of the most important events in the sports calendar for FITEQ, as it enables us to meet with stakeholders from across the global sports industry and share our vision for the most exciting and fastest growing sport in the world! Russia is also a key growth market for teqball and being a Gold Partner in Ekaterinburg will also give us the opportunity to connect with key stakeholders in Russian sport.”
The annual World Sport & Business Summit is a six-day event attended by leaders of the global sports community. As the only global sports industry event attended by all International Sport Federations and their stakeholders, SportAccord also brings together organising committees, hosting cities and regions, governments and administrations, rights-holders, agencies and athletes, as well as top-level experts and organisations from the sports media, technology, investment, medical and legal sectors.
Registration is open for the SportAccord World Sport & Business Summit 2021 in Ekaterinburg, the 19th edition of SportAccord’s flagship annual event. Organisations interested in becoming an official partner or exhibitor can contact SportAccord to discuss these investment opportunities by emailing sales@sportaccord.sport, with SportAccord also offering an interactive exhibition floorplan and 3-D flyover of the SportAccord 2021 exhibition space.
You can follow SportAccord’s portfolio of events via Twitter @sportaccord or keep up-to-date via LinkedIn and Facebook, YouTube and Flickr. -
Inside Edge appointed global sponsorship sales agency for the 2023 UCI Cycling World Championships
Independent sports marketing consultancy, Inside Edge, has been appointed as the global sponsorship sales agency for the 2023 UCI Cycling World Championships and will be responsible for marketing the sponsorship rights for the inaugural event to be held in Glasgow and Scotland.
This is a major milestone for the Championships as it looks to establish purpose-led partnerships with brands that will help drive forward the event’s ambition to deliver meaningful societal change by creating and supporting programmes and ideas that help more people to ride bikes more often.
Over the next three years, Inside Edge will have international exclusivity in marketing all available rights for the Championships and through an innovative ‘one partnership team’ approach, the agency will work alongside the host and the cycling governing body to pool all rights and develop a single set of innovative packages for global sponsors.
As well as being the single biggest cycling event in history, the 2023 UCI Cycling World Championships will be a catalyst for behaviour change across Scotland from now until long after the event. It will celebrate the power of the bike and all it can bring to our everyday lives, whether it’s physical and mental health, easing congestion on the road to help the environment or simply making it easier for people to get around.
It is this vision and ambition that will provide brands with a unique opportunity to gain visibility around a new event concept with long lasting societal impacts.
Paul Bush, 2023 UCI Cycling World Championships Chair, said: “The appointment of Inside Edge is a key milestone on our journey to 2023 as we look to bring on board brand partners who will help us successfully deliver this brand-new event and create meaningful societal change by celebrating the unique power of the bike to deliver on our important policy outcomes.
“Inside Edge’s experience, shared vision and data-led approach to help create purpose-led partnership opportunities will be vital to our success, and we look forward to working with them over the next three years.”
Andrew Markham and Jon Naspe, Co-founders of Inside Edge, said: “Inside Edge is delighted to be representing the 2023 UCI Cycling World Championships and we will be applying our extensive experience of running international partnership sales processes for best in class rights holders to ensure that this ground-breaking platform is a commercial success.
“We will start to reach out to organisations that align with the clear objectives of the Championships and its key stakeholders over the coming months. Principally we will be targeting brands that are looking to drive positive societal change through projects that encourage more diversity in sport, enhance physical and mental wellbeing and bring greater awareness to environmental sustainability initiatives.
“Cycling is more than a sport, it is a part of everyday life for over a billion people globally, be that as a way of commuting, spending time with family and friends or just being active. There is a real opportunity for brands to work with us to build a meaningful dialogue with a desirable, highly engaged audience and leave a long-lasting legacy for Scotland, the UK and the wider world.”
UCI President David Lappartient said: “The 2023 UCI Cycling World Championships in Glasgow and across Scotland will bring together thousands of cyclists around 13 of cycling’s existing UCI World Championships into one mega event for the first time. This landmark cycling festival, celebrating the power of the bike, will delight athletes and fans for what will remain an unprecedented experience in our sport’s history. I am confident that Inside Edge, as global sponsorship sales agency for the Championships, will translate this ground-breaking event into a commercial success.”
Taking place in Glasgow and across Scotland in August 2023, the Championships is being delivered in collaboration between cycling’s governing body the Union Cycliste Internationale (UCI), Scottish Government, Glasgow Life, UK Sport, British Cycling and VisitScotland with its EventScotland team, with the partnership creating a blueprint for future editions by ensuring the inaugural event is authentic, innovative and distinctive. -
Aggreko joins forces with Host City as Sustainability Partner and Headline Sponsor for 2021 Events
Aggreko, the global leader in mobile and modular energy solutions, today announces a new partnership with Host City, the leading magazine and conference organisers for cities, rights holders, organisers, venues and suppliers of major international events.
As part of the new partnership, Aggreko will become the headline sponsor of the flagship Host City 2021 Conference, as well as Official Sustainability Partner of the Host City Americas Conference. Today’s announcement is the latest in a long and successful partnership between the two organisations, with Aggreko having supported Host City since it moved to Glasgow in 2015.
In addition to the partnership, David De Behr, Head of Sales – Aggreko Event Services, has been appointed as Advisory Board Member for Host City. David has worked within the events team at Aggreko for over 20 years, delivering innovative energy solutions for some of the biggest events in the world, including the Olympics and Glastonbury Festival. David’s role as an Advisory Board Member will focus on helping Host City to develop their sustainability efforts.
David De Behr, Head of Sales – Aggreko Event Services, said: “As the energy transition gathers pace, the global events sector continues to take the changing landscape in its stride, with events organisers continually adapting the way they operate to reduce their carbon footprint. As a key player in events, we’re proud to be supporting Host City in its efforts to achieve its sustainability targets.
“As an Advisory Board Member, I look forward to working closely with the Host City team. This partnership brings our two organisations even closer together after many years of successful collaboration, and demonstrates our collective commitment to leading carbon reduction efforts in event energy solutions”.
Ben Avison, Editorial and Conference Director at Host City said: “The topic of how to stage sustainable events gets more prominent every year at Host City and we are pleased to provide a platform for Aggreko to share its leadership in the urgent field of carbon reduction. We look forward to shaping the agenda with David’s expert input, and to welcoming him to the stage alongside other world class speakers in Glasgow and the Americas.”
About Aggreko
Aggreko is a world-leading provider of mobile modular power, temperature control and energy services. We are working at the forefront of a rapidly changing energy market and are focused on solving our customers’ challenges to provide cost-effective, flexible and greener solutions across the globe.
We harness innovation that helps us maintain a global reach and supply portable equipment for a wide range of uses. From unique commercial industrial projects, through to utility provision and humanitarian emergencies. We bring expertise and equipment to any location, from the world’s busiest cities to its most remote places.
Aggreko specialises in serving eight key sectors: Oil & Gas, Manufacturing, Mining, Petrochemicals & Refining, Business Services & Construction, Events, Data Centres and Utilities.
Across these, our equipment offers maximum fuel flexibility, using gas, diesel (including HFO), and renewable fuel sources. We offer microgrid and storage solutions and are developing our offer to include more tools to help our customers adapt to the energy transition the world is experiencing. What makes us unique is our extensive expertise, experience and values. This means we put our customers first, innovate and deliver leaner and more efficient equipment quickly.
Since 1962, Aggreko has grown from a small local business to a global energy pioneer. We have more than 6,000 employees, operating in around 79 countries. With revenues of approximately GBP 1.6bn (USD 2.0 bn or Euros 1.8bn) in 2019, we are listed on the London Stock Exchange (AGK.L) and headquartered in Scotland.
Aggreko draws together global expertise and technology development to go further for customers. The ability to provide power, heating and cooling will continue to open-up opportunity and create potential for individuals, communities, industries and societies all over the world.
Together and over time, we believe our services will make a massive difference.
About Host City
Host City is the event and media brand that connects the owners, hosts and organisers of major events.
Through its conference, exhibition and online publishing platforms, Host City shares best practice within the international community of international sports, business and cultural events.
Host City events are renowned for the highest level of speakers, content and networking.
Launched in 2014, the annual global Host City conference takes place in Glasgow each November/December. The first Host City Americas takes place online on 29-30 June 2021, following the success of Host City Asia events in 2018 and 2019.
For more information visit www.hostcity.com