IOC signs Alibaba Group as Worldwide Olympic Partner in Davos
IOC says breakthrough partnership will support them and the Olympic movement achieve Olympic Agenda 2020 vision in a new digital era
Challenges for brands running their own events
Nick White, Partner of Couchmans LLP, gives a lawyer’s perspective on the key issues for brands planning to launch sports events
Adidas CEO pleased Russia is hosting 2018 FIFA World Cup
The CEO of Adidas says the 2018 FIFA World Cup is a “big opportunity” for them and that the event will leave a “huge legacy” for Russia
New partners and sponsors signing up for Host City 2016
New partners and sponsors are signing up for Host City 2016, the largest gathering of cities and cross-sector events.
Atos signs contract with Finnish Olympic Committee
IOC TOP Sponsor Atos has extended its long-standing cooperation with the Olympic movement with a new cooperation with the Finnish Olympic Committee.
Soccerex confirms event partnerships
Ahead of the Soccerex Global Convention 2015, Soccerex has confirmed the final line up of event partners and supporters
FINA Midea partnership boosts brands in China and Russia
FINA’s partnership with China’s Midea, set to run to 2017, will increase the popularity of its aquatics events in China and boost Midea’s brand in Russia
Qatar Olympic Committee returns to SportAccord Convention as Silver Partner
SportAccord Convention has welcomed Qatar Olympic Committee as a Silver Partner for this year’s World Sport & Business Summit taking place from 19-24 April 2015 at the Sochi Expocentre, Sochi, Russia
SportAccord Convention signs IAAF as Bronze Partner
SportAccord Convention announced today that the International Association of Athletics Federations (IAAF) had signed up as a Bronze Partner for this year’s World Sport & Business Summit taking place from 19-24 April 2015 at the Sochi Expocentre, Russia
Samsung throws US$92m lifeline to PyeongChang 2018
Samsung has agreed to contribute KRW 100bn, in addition to its worldwide IOC sponsorship, to the 2018 Winter Olympic Games in PyeongChang